Avoid using the wrong colors and creating visuals that detract from and hurt your brand identity. Knowing which colors are most well-received by the general population will help you structure better product presentations, improving sales and company revenue.
clashgraphics.com gathered the following information about which colors are the most popular and most utilized in marketing and product presentation.
Which Color is Best for Business?
When it comes to marketing success, color can make or break a line of products and the company behind them. While there is some debate over which color is the best for business, consider the following and apply your own product/sales data and market research:
Marketing with Red
Marketing colors like red are typically utilized to capture attention. Red is associated with excitement, passion, erotica, danger, energy, and action. Some brands use red for 'order now' buttons, calls to action (CTAs), or for their packaging as a way to differentiate their product(s) on the shelf.
Note: Red has a range of symbolic and historical meanings through different cultures, including life, health, vigor, war, courage, anger, love, and religious uprising.
Marketing with Blue
Due to the color blue’s association with water, this color is known to arouse feelings of calmness and tranquility. Blue can also signify peace, gentleness, and relaxation, and some blue shades may trigger sadness. Blue is also frequently associated with trust, and you see many financial institutions using it in their product marketing and overall branding.
Note: The color blue commonly represents both the sky and the sea and is associated with open spaces, freedom, intuition, imagination, inspiration, and sensitivity. Blue also evokes meanings of depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, and elevated intelligence.
Marketing with Black
Consumers will notice black being used on high-end, luxury, or elite product websites. The high contrast that black provides other colors allows certain webpage elements (like backgrounds) to recede, so the user's focus can be coerced to product images without the overall layout appearing forced or overdone.
Note: Black is popular in retail. In color psychology, black's color meaning is symbolic of mystery, power, elegance, and sophistication. In contrast, the color black can also evoke emotions like sadness and anger. Many fashion retailers use black in their products and logos.
Marketing with Yellow
Use yellow shades to evoke pleasant, cheerful feelings. Choose yellow to advertise and promote children's products and anything related to leisure. Yellow is highly effective for attracting attention. Use it to highlight the most significant elements of your design.
Note: Yellow is commonly known as the color of the sun (the sun is actually white), smiley faces, and sunflowers. It is recognized as a happy, youthful color, full of hope and positivity. It's another color that grabs your attention and, for that reason, is also used to signify caution, like red and orange.
Marketing with Green
As opposed to red, green represents safety; it is the color of free passage (“go”) in road traffic. You can use green to indicate safety when advertising typically unpopular products like drugs and medical items. Green is directly related to nature and is frequently used to promote 'green' or sustainable products.
Note: Typically, shades of green symbolize life, fertility, spiritual renewal, regrowth, and resurrection. Green is a combination of yellow (symbolizing glory and energy) and blue (relating to God and the heavens).
Marketing with Orange
In marketing, orange often represents youth, playfulness, and being bold. Orange is typically seen as healthy, energizing, and attention-grabbing. As seen in branding like that of Amazon, Nickelodeon, and The Home Depot.
Note: Orange often represents meanings or feelings of joy, warmth, sunshine, enthusiasm, success, encouragement, change, determination, health, stimulation, fun, balance, sexuality, freedom, expression, and fascination. Orange is seen as the color of happiness and creativity.
Marketing with Purple
Purple is associated with luxury, royalty, dreams, mystery, and elegance. Light shades of purple are seen as soothing and work well for beauty-orientated advertising and branding.
Note: Purple often represents royalty, nobility, luxury, power, and ambition. Purple also signifies wealth, extravagance, creativity, wisdom, dignity, grandeur, devotion, peace, pride, mystery, independence, and of course, magic.
Marketing with White
In advertising, white represents coolness, sanitation, and cleanliness. Use white to suggest simplicity in high-tech products. White is an appropriate color for charitable organizations as angels are typically portrayed as wearing white garments and robes.
Note: White is clean, simple, and pure. It stands in direct opposition to black, and its significance is unequivocal. As white light contains all the colors of the spectrum, it’s an inclusive, impartial color, favoring no one hue, unable to take sides.
Best Colors for Marketing and Advertising
In this article, you discovered essential information about the meanings and applications of the best colors for marketing and branding.
Understanding how advertising and marketing are profoundly influenced by the organization and combination of colors will help guide your company’s and product’s visual presentation. The right color combination for the right product, brand, or philosophy can translate to popularity, success, and significantly increased revenue.
By haphazardly using color schemes and mismatched color tones, you risk jeopardizing your business’ prosperity, popularity, and longevity.
Sources:
gcu.edu/blog/performing-arts-digital-arts/how-advertisers-use-color
appliedpsychologydegree.usc.edu/blog/color-psychology-used-in-marketing-an-overview/
citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.975.839&rep=rep1&type=pdf
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