tag:blogger.com,1999:blog-28562232935609169962024-03-12T21:51:22.571-07:00Clash Graphics Print Shop Atlanta Flyer PrintingClash Graphicshttp://www.blogger.com/profile/02982811109025097689noreply@blogger.comBlogger86125tag:blogger.com,1999:blog-2856223293560916996.post-26017881841384608652024-02-22T17:21:00.000-08:002024-02-22T17:21:54.847-08:00What is UV Printing<p>
What is UV printing? It's a cutting-edge digital technology that cures ink on
the spot using UV light. This process results in durable, vibrant, and precise
prints, giving it an edge over traditional printing. Learn about its workings,
advantages, and why it's reshaping the printing landscape.
</p>
<p>
<img style="display: block; margin-left: auto; margin-right: auto" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/uv-printer.jpg" alt="UV printing process with ultraviolet light curing ink on various materials" width="570" height="390">
</p>
<h2>Key Takeaways</h2>
<ul>
<li>
UV printing uses ultraviolet light to instantaneously cure ink, resulting in
prints that are highly detailed, vibrant, and durable, making it superior to
traditional printing methods in terms of speed and quality.
</li>
<li>
The versatility of UV printing technology enables it to print on a wide
array of materials, including paper, plastic, glass, metals, and unusual
substrates, while providing eco-friendly benefits such as almost no VOC
emissions and energy-efficient curing systems.
</li>
<li>
Continuous advancements in UV printer capabilities, ink formulations, and
curing systems have expanded the application of UV printing, enabling
high-quality personalization on objects and commercial/industrial use while
improving environmental sustainability.
</li>
</ul>
<h2>Unveiling the Basics of UV Printing</h2>
<p>
UV printing revolutionizes the printing industry. By employing ultraviolet
light, this advanced technology facilitates the instant curing of UV inks on
the material's surface, which prevents ink from spreading and assures fine
details. The result? Prints that are rich in detail, vibrant in color, and
resistant to wear and tear.
</p>
<p>
Quite a leap from traditional printing methods to digital printing, wouldn't
you agree?
</p>
<h3>The Role of UV Light in Printing</h3>
<p>
UV light plays a pivotal role in the UV printing process. But how exactly does
it contribute to the printing process? It's simple: UV light interacts with
special photoinitiators in the UV ink, triggering a chemical reaction that
leads to the curing and hardening of the ink when exposed. This means that as
soon as the ink is printed onto the substrate, it's cured instantaneously,
ensuring sharp detail and preventing the ink from spreading.
</p>
<p>A major advantage of UV printing is that the UV lamps used are typically:</p>
<ul>
<li>Energy-efficient LED lamps</li>
<li>Ozone-free</li>
<li>Require no warm-up time</li>
<li>Cost-effective</li>
</ul>
<p>Indeed, it's a win-win situation!</p>
<h3>From Liquid to Solid: The Curing Process</h3>
<p>
A significant aspect of UV printing is the curing process. It involves a
photochemical reaction that instantly transforms liquid ink into a solid
state, facilitating immediate handling of the printed materials. UV curing, as
this process is known, employs high-intensity UV light to instantaneously
convert inks, coatings, or adhesives from liquid to solid state via
polymerization. The curing of UV inks involves a chemical reaction where
photoinitiators within the ink are activated by UV light to quickly harden the
ink without the need for heat or evaporation.
</p>
<p>
This instant curing of UV inks allows for immediate handling and use of the
printed material, which is a notable benefit over traditional drying methods.
In short, the UV curing process allows for a quicker turnaround in the
production of printed materials, making UV printing a swift and efficient
solution.
</p>
<h3>Comparing UV Printing to Traditional Methods</h3>
<p>
Despite the merits of traditional printing methods, UV printing offers several
distinct benefits:
</p>
<ul>
<li>
It's exceptionally versatile and can be used for a wide variety of jobs,
including branding and creating luxurious business cards.
</li>
<li>It is especially effective on unusual or uncoated materials.</li>
<li>
The instant curing process of UV printing ensures a crisp design without
imperfections and potential smearing or smudging, which is a common issue
with offset printing.
</li>
</ul>
<p>
All these benefits make UV printing an excellent choice for projects that
require accuracy, speed, and versatility.
</p>
<h2>The Inner Workings of a UV Printer</h2>
<p>
Having touched upon the basics of UV printing, we will now investigate the
machinery that powers it—the UV printer. These advanced devices employ piezo
print head technology for precise ink placement. In fact, piezo print heads
eject ink with precision onto the print media, giving control over print
quality, color density, and finish.
</p>
<p>
But that's not all there is to it. Let's explore some of the other components
and processes that make UV printing possible.
</p>
<p>
<img style="display: block; margin-left: auto; margin-right: auto" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/piezo-printer-print-head.jpg" alt="Piezo print head technology for ink placement in UV printing" width="570" height="390">
</p>
<h3>Piezo Print Head Technology Explained</h3>
<p>
Piezoelectric print heads are at the heart of UV printers, and they play a
crucial role in creating high-quality prints. These print heads utilize the
piezoelectric effect, converting mechanical stress into electric fields to
form and place ink droplets accurately. Piezo actuators within these print
heads alter their shape in response to voltage, generating the mechanical
pressure needed to eject precise volumes of ink. Electronics within the print
head strategically manage timing and voltage to piezo actuators, ensuring
precise control over ink droplet size and shape.
</p>
<p>
The ink delivery system, where the printer distributes ink, includes a
reservoir and a network of channels and nozzles that efficiently guide ink
onto the printing surface, aided by a damping system to mitigate
high-frequency energy. This precision and control over the deposition of ink
contribute significantly to the quality and sharp detail of UV prints.
</p>
<h3>Navigating the UV Printing Process</h3>
<p>
The UV printing process involves a well-coordinated series of steps, each
contributing to the quality of the final product. Some of these steps include:
</p>
<ol>
<li>
Ensuring that the glass substrate is free of contaminants; it may undergo
flame treatment and a primer application to enhance adhesion.
</li>
<li>
Precise control of ink droplet size and shape, which is crucial and managed
by electronics.
</li>
<li>Fast curing with ultraviolet lights.</li>
</ol>
<p>These steps help to ensure a high-quality UV printed product.</p>
<p>
A test print should be carried out before full-scale production to verify
design accuracy and printer settings, ensuring high-quality UV printed
products. To counteract the warping and bending of materials during UV
printing, securing the substrate through clamping or a vacuum bed is applied.
From substrate preparation to final inspection, UV printing requires a keen
eye for detail and meticulous execution.
</p>
<h3>The Instant Cure Advantage</h3>
<p>
As soon as UV inks are exposed to ultraviolet lights, they dry almost
instantaneously, eliminating wait times for ink drying or curing, and
enhancing detail in the print by preventing ink spread and distortion. This
instant UV curing process reduces the overall turnaround time of printing jobs
by around 40%, significantly speeding up production cycles without
compromising print quality.
</p>
<p>
But that's not all—UV printing also provides environmental benefits, thanks to
almost no VOC emissions, making it a more eco-friendly printing solution that
contributes to waste reduction and is safe for plant operators. Furthermore,
the adoption of LED UV lamps in instant curing systems is highly
energy-efficient, cost-effective, ozone-free, and requires minimal
maintenance, which contributes to lower operational costs.
</p>
<p>
In a nutshell, the instant cure advantage of UV printing offers a trifecta of
benefits: speed, eco-friendliness, and cost-effectiveness.
</p>
<h2>The Versatility of UV Printing on Various Materials</h2>
<p>
<img style="display: block; margin-left: auto; margin-right: auto" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/uv-print-on-surface.jpg" alt="UV printing on nonporous surfaces like plastic, glass, and metal" width="570" height="390">
</p>
<p>
The versatility of UV printing is truly magical. This technology isn't just
for paper—it can handle a wide variety of materials, including:
</p>
<ul>
<li>traditional substrates like paper</li>
<li>non-traditional ones such as foam board, aluminum, and acrylic</li>
<li>coated and uncoated materials</li>
<li>
advanced materials like silk, embossed linen effect paper, and thick
triple-layered card
</li>
</ul>
<p>
The unique property of UV ink to sit on top of the substrate without
penetrating it, combined with instant curing, allows for printing on a wide
range of surfaces. UV LED machines showcase the technology's breadth.
</p>
<p>
Plus, the versatility of UV printing supports environmentally friendly
practices by allowing the use of recycled paper or biodegradable materials for
signage, emphasizing sustainability. Let's delve deeper into how UV printing
makes its mark on various materials.
</p>
<h3>Beyond Paper: Printing on Nonporous Surfaces</h3>
<p>
Unlike traditional printing methods, UV printing isn't confined to porous
surfaces like paper—it can print on a variety of nonporous materials,
including plastic, glass, and metals. When UV printing on nonporous metal
surfaces, it's crucial to use high-quality printers and inks to achieve
durable and full-color prints. Even glass, with its smoothness and
nonporosity, can be successfully printed on with the appropriate techniques
and equipment.
</p>
<p>
LED UV curing technology is particularly advantageous for printing on
nonporous and heat-sensitive substrates like plastics, as it operates at lower
temperatures to avoid material distortion. What's more, UV LED curing ensures
that ink remains on the surface of printing materials without being absorbed,
resulting in sharper colors and more defined images. Applying specialized
surface finishes to UV printed metal parts can provide protection, chemical
resistance, and enhance the appearance with a shiny finish.
</p>
<p>
So, whether it's a glossy brochure or a metal sign, UV printing can handle it
all.
</p>
<h3>Embracing Diversity: Wood, Leather, and More</h3>
<p>
UV printing doesn't just work on nonporous surfaces—it also accommodates a
wide variety of materials. From wood to leather, UV printing allows for the
creation of vibrant, intricate designs that maintain high detail and color
accuracy. However, these materials may require special pre-treatment to
enhance ink adhesion and ensure the durability of the print. The type of UV
ink used for printing on wood and leather surfaces depends on the specific
nature of the material—whether it's hard, soft, or requires flexibility.
</p>
<p>
Even a range of leather and synthetic alternatives like PU leather,
leatherette, and Piñatex are compatible with UV printing, offering diverse
options for printing detailed graphics on different leather goods. To achieve
high-quality prints on darker leather materials, UV printing employs white ink
technology to lay down a solid basecoat, optimizing color vibrancy and detail
fidelity.
</p>
<p>
The versatility of UV printing opens up a world of possibilities for printing
on diverse materials.
</p>
<h2>The Advantages of Choosing UV Printing</h2>
<p>
<img style="display: block; margin-left: auto; margin-right: auto" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/vibrant-uv-printing-ink.jpg" alt="vibrant and high-quality prints achieved through UV printing" width="570" height="390">
</p>
<p>
UV printing offers numerous benefits, making it an outstanding choice for
various situations. Some of the benefits of UV printing include:
</p>
<ul>
<li>
Enhanced durability: The cured ink is resistant to scuffs, marks, fading,
and moisture, making printed items last longer without the need for
lamination.
</li>
<li>
Cost savings: The energy-efficient UV LED technology used for instant curing
contributes to cost savings and requires minimal maintenance.
</li>
<li>
Versatility: UV printing can be easily integrated into various production
lines and provides customization options to meet diverse customer needs.
</li>
</ul>
<p>
These advantages make UV printing a popular choice in the printing industry.
</p>
<p>
Overall, UV printing stands out for its advantages, and one of the most
notable benefits is the use of UV print technology, which results in low
emissions of volatile organic compounds (VOCs), making it a more
environmentally friendly option. Let's delve deeper into these advantages.
</p>
<h3>Eco-Friendly Printing Solutions</h3>
<p>
Given the growing focus on sustainability, the environmentally friendly
feature of UV printing is a substantial advantage. UV inks solidify instantly
under UV light without releasing volatile organic compounds (VOCs), in
contrast to traditional inks that emit harmful solvents during drying. Even
better, there are UV inks available that have low VOC content and UV-printing
processes that have been certified by standards like GREENGUARD GOLD, ensuring
lower emissions and suitability for use in sensitive environments.
</p>
<p>
The shift from traditional mercury lamps to LED UV curing systems has
increased energy efficiency, further reducing the environmental footprint by
minimizing CO2 emissions and hazardous waste. This makes UV printing not just
a superior choice for quality, but also a responsible choice for the
environment.
</p>
<h3>Achieving High-Quality and Vibrant Prints</h3>
<p>
In terms of quality, UV printing is unrivaled. UV inks contain up to twice as
much pigment as conventional inks, which enables richer color density and
vibrant print outputs without the colors sinking into materials. UV inks are
noted for their enhanced durability and fade resistance compared to
conventional offset inks, making them ideal for outdoor applications and
products subjected to sunlight.
</p>
<p>
Recent advancements in UV inks, such as wider color gamuts and the
introduction of additional colors like red and orange, have been central to
achieving more vibrant and high-quality prints. UV printer manufacturers
continue to enhance the image quality, color, and production capabilities of
their devices, contributing to the overall improved performance of UV printing
technology. Whether it's a luxury brochure or a vibrant poster, UV printing
ensures that the final product conveys a premium sense of quality through its
visual presentation.
</p>
<h3>Speed and Efficiency in Production</h3>
<p>
UV printing is not only about quality but also about speed and efficiency. UV
printing technology has seen recent advancements, including:
</p>
<ul>
<li>Faster printing speeds which streamline the production process</li>
<li>
The incorporation of UV-LED curing technology in UV printers allows prints
to be dried and ready immediately, facilitating quicker job turnover and
increased project capacity
</li>
<li>
Faster drying times with UV printing make it cost-effective by removing the
need for additional aqueous coatings to protect the print.
</li>
</ul>
<p>
Compared to traditional printing processes, UV printing offers several
advantages:
</p>
<ul>
<li>More production flexibility</li>
<li>Reduced overhead costs</li>
<li>Speedy and efficient</li>
<li>Cost-effective solution for a wide range of applications</li>
</ul>
<h2>Innovative Applications of UV Printing Technology</h2>
<p>
<img style="display: block; margin-left: auto; margin-right: auto" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/personalized-printed-water-bottle.jpg" alt="personalized products like water bottles created using UV printing technology" width="570" height="390">
</p>
<p>
The versatility and quality of UV printing have paved the way for its usage in
a broad range of innovative applications. From personalizing everyday objects
to commercial and industrial uses, UV printing has proven to be a versatile
and effective solution. It allows for detailed customization of small consumer
items like phone cases, with intricate designs and a full spectrum of colors.
Artists and designers have adopted UV printing to create bespoke artworks and
unique crafts that showcase high-resolution graphics and textures.
Personalized gifts, such as photo-printed accessories and monogrammed items,
take on a new level of quality and durability with UV printing.
</p>
<p>
Commercial industries use UV printing for a variety of purposes, including:
</p>
<ul>
<li>
Creating eye-catching product packaging that resists fading and can
incorporate special effects such as embossing and gloss finishes
</li>
<li>
Producing long-lasting labels and functional components that must withstand
harsh environments
</li>
<li>
Decorative purposes, including interior design elements and custom furniture
printing
</li>
</ul>
<p>Let's take a closer look at some of these innovative applications.</p>
<h3>Personalizing Everyday Objects</h3>
<p>
Picture your favorite quote, a beloved photograph, or a unique design on your
phone case or water bottle. UV printing can turn this vision into reality. UV
printing technology allows for the customization of:
</p>
<ul>
<li>Water bottles with full color, gradients, and even textures</li>
<li>
Personalized water bottles that feature designs utilizing variable data such
as names or numbers
</li>
<li>
Water bottles that achieve seamless full wraps with special effects like
spot varnish or texture
</li>
<li>Clear bottles that have mirror printing for double-sided visibility</li>
</ul>
<p>
With UV printing, the possibilities for personalized and unique water bottles
are endless.
</p>
<p>
UV LED printers are capable of customizing phone cases with a variety of
designs using materials like Poly Carbonate, ABS, Leather, and Silicon. Even
glass objects such as wine bottles can be enhanced with UV printing, with
accessories like a rotary jig ensuring stability and precision during the
printing process. From phone cases to wine bottles, UV printing can
personalize everyday objects in unique and vibrant ways.
</p>
<h3>Commercial and Industrial Uses</h3>
<p>
UV printing has found widespread applications in the commercial and industrial
sectors. This technology is utilized for creating a variety of signage and
advertising materials including flyers, leaflets, and signs, demonstrating its
adaptability across different media. For industrial and commercial branding,
UV printing on metal is employed to produce items like warning signs, barcoded
machine parts, serialized items, and labels for metallic packaging,
emphasizing its utility in durable and permanent marking.
</p>
<p>
Professionals also prefer UV printing to create traditional graphics such as
signage and posters, as well as vibrant in-store displays and point-of-sale
products designed to attract consumer attention. Even the packaging industry
has benefited from the progress in UV printing, with new ink formulations
enhancing printing on flexible packaging films and an increased number of
heat-sensitive substrates. It's clear that UV printing has a significant role
to play in commercial and industrial applications.
</p>
<h2>UV Printing: A Tool for Creatives and Entrepreneurs</h2>
<p>
For creative professionals and entrepreneurs, UV printing presents a world of
opportunities. This technology opens up new possibilities for creatives to
print with a vast array of vibrant colors and textures on various materials.
The ability to print on three-dimensional objects expands the scope for
designers to innovate with custom decor, signage, and unique product
enhancements. Creative professionals can leverage UV printing to produce
highly customized and limited-edition art pieces, leveraging its ability to
print on differing shapes and materials.
</p>
<p>
On the other hand, entrepreneurs have the opportunity to start new ventures or
expand existing ones by adopting UV printing due to its versatility and the
added value it brings to printed products. UV printing technology can give
businesses a competitive edge with the capability to offer rapid prototyping
and bespoke manufacturing services. It's become increasingly popular in
various industries, including promotional goods, packaging, and interior
design, due to its durability and high print quality. Physical retail
businesses can utilize UV printing to create eye-catching in-store displays
that enhance the customer experience and drive sales.
</p>
<p>
Let's delve deeper into how creatives and entrepreneurs can utilize UV
printing.
</p>
<h3>Crafting Unique Products</h3>
<p>UV printing allows for:</p>
<ul>
<li>Quick adaptation to consumer trends</li>
<li>Catering to individual preferences</li>
<li>Creation of custom items for events and special occasions</li>
<li>
Compatibility with a wide range of substrates, including both rigid and
flexible materials
</li>
</ul>
<p>
This enables artists to craft highly individualized and unique product
offerings to meet diverse customer requests.
</p>
<p>
Artists and designers can cater to the interior design market with custom
products such as ceramic tiles and tabletops, as well as personalized gifts
like high-definition photographs and graphics on acrylic blocks, canvases, or
keyrings. UV printing expands business opportunities for artists by enabling
them to diversify their product range with promotional items like golf balls,
tumblers, and coasters and engage in the packaging market through unique and
eye-catching designs.
</p>
<p>
<img style="display: block; margin-left: auto; margin-right: auto" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/printed-promo-materials.jpg" alt="UV printed promo materials" width="570" height="390">
</p>
<p>
Creating unique products allows artists to make a lasting impression on their
clients and distinguish themselves from competitors.
</p>
<h3>Business Opportunities with UV Printing</h3>
<p>
UV printing offers a plethora of business opportunities for entrepreneurs.
This technology creates new revenue opportunities in the B2C sector through
the online sale of personalized products, catering to customers' preferences
for unique items. Entrepreneurs can leverage UV printing to meet B2B demand
for branded promotional items like pens and USB drives, which require
high-quality prints and accurate color representation for brand consistency.
UV printing's capacity for small-scale production allows businesses to
manufacture custom packaging and limited edition products efficiently, adding
value and increasing profit margins.
</p>
<p>
By targeting niche markets with UV printing, entrepreneurs can develop
specialized offerings for the travel and tourism sector, holiday-decorated
items, and personalized healthcare products, each providing avenues for
distinct and memorable branding. In this way, UV printing can help
entrepreneurs reach new markets, satisfy customer demands, and grow their
businesses.
</p>
<h2>The Evolution of UV Printing Technologies</h2>
<p>
Since its initial application in curing gel nail polishes, UV printing
technology has evolved significantly. Today, it's found diverse applications
in commercial and industrial printing, thanks to significant advancements in
ink formulations and printer capabilities.
</p>
<p>
For example, the Epson SureColor V7000, a new UV printer model, features a
10-color ink system including:
</p>
<ul>
<li>red ink</li>
<li>gray</li>
<li>opaque white</li>
<li>varnish</li>
</ul>
<p>
This substantially expands the color gamut and enhances the print quality.
This evolution in UV printing technologies has not only improved the quality
of prints but also expanded the range of possible applications.
</p>
<h3>Next-Gen Flatbed UV Printers</h3>
<p>
The emergence of next-generation flatbed UV printers, including the UV inkjet
printer, has further expanded the possibilities of UV printing. The Epson
SureColor V7000 introduces an entry-level UV flatbed printer with a 10-color
ink technology, while the IU-1000F UV-LED High-Productivity Flatbed Printer
offers direct printing onto 4' x 8' media boards. These new models, like the
Epson SureColor V7000 with its expanded color gamut and Roland's TrueVIS LG
Series with two new staggered printheads, offer enhanced print quality and
superior color definition.
</p>
<p>
Specialized UV printers like the Mutoh XpertJet 661UF allow for rotary
printing on cylindrical objects, while the VersaUV and VersaOBJECT series
cater to a wide variety of substrates and print sizes. As you can see, the
advancements in flatbed UV printers have significantly broadened the scope and
potential of UV printing.
</p>
<h3>Breakthroughs in UV Inks and Curing Systems</h3>
<p>
In addition to advancements in printer technology, significant progress has
been made in UV inks and curing systems. LED UV printing technology is more
environmentally friendly than traditional methods, utilizing significantly
less power and eliminating the need for heat in the drying process, thus
reducing its carbon footprint. UVLED curing enhances the process by
implementing Pulse-Width Modulation (PWM) technology, allowing curing power to
be adjusted to different speeds, minimizing potential damage to substrates.
</p>
<p>Some benefits of LED UV printing technology include:</p>
<ul>
<li>Reduced energy consumption</li>
<li>Faster drying times</li>
<li>Improved print quality</li>
<li>Increased durability</li>
<li>Compatibility with a wide range of substrates</li>
</ul>
<p>
These advancements in UV inks and cure ink systems have revolutionized the
printing industry, including inkjet printers, providing more efficient and
sustainable printing solutions.
</p>
<p>
Recent breakthroughs in UV ink technology have introduced expanded color
gamuts and the development of semi-flexible inks, which provide superior print
quality and more dynamic color ranges. These innovations have not only
improved the performance of UV printing but also its sustainability and
versatility.
</p>
<h2>UV Print Summary</h2>
<p>
As we've explored, UV printing is a revolutionary technology that offers
numerous advantages over traditional printing methods. From its ability to
print vibrant, high-quality images on a variety of materials to its
environmental benefits and cost-efficiency, UV printing is truly a
game-changer. Whether you're an artist seeking to create unique masterpieces,
a business looking to offer personalized products, or an industry professional
in need of durable and vibrant prints, UV printing has something to offer. As
UV printing technology continues to evolve and innovate, we can only expect it
to open up even more exciting possibilities. So, are you ready to embrace the
future of printing with UV technology?
</p>
<h2>Frequently Asked Questions</h2>
<p>These are the most common questions about UV printing:</p>
<h3>What does UV printing do?</h3>
<p>
UV printing, also known as Ultra Violet Printing, uses UV curing ink to print
on a wide range of materials or substrates. It offers versatility in printing
options.
</p>
<h3>What is the difference between UV printing and normal printing?</h3>
<p>
The main difference between UV printing and normal printing is that UV inks
dry through a photo mechanical process with the use of Ultraviolet light,
rather than being absorbed like conventional ink. This results in instant
drying of the ink as it is printed.
</p>
<h3>How long does UV printing last?</h3>
<p>
UV printing can last at least two years without fading, and with lamination,
it can last even longer.
</p>
<h3>Is UV printing the same as sublimation?</h3>
<p>
No, UV printing is not the same as sublimation. UV printing is a single-step
process where the ink dries instantly with built-in UV light, while
sublimation is a two-step process that requires external heat for drying,
making it relatively time-consuming.
</p>
<h3>How does UV light contribute to the printing process?</h3>
<p>
UV light contributes to the printing process by triggering a chemical reaction
in UV ink, leading to its curing and hardening, which ensures sharp detail and
prevents ink from spreading. This enhances the printing quality and accuracy.
</p>
<div itemscope="" itemtype="https://schema.org/LocalBusiness">
<span itemprop="name">Clash Graphics Print Shop Atlanta Flyer Printing</span>
<div itemprop="address" itemscope="" itemtype="https://schema.org/PostalAddress">
<span itemprop="streetAddress">2233 Peachtree Rd NE Ste 202</span> <span itemprop="addressLocality">Atlanta</span>, <span itemprop="addressRegion">GA</span> <span itemprop="postalCode">30309</span><br>
<span itemprop="telephone">(678) 235-3464</span>
</div>
</div>
<p>To view the original version on Clash Graphics, visit: <a href="https://www.clashgraphics.com/printing-tips/what-is-uv-printing/">https://www.clashgraphics.com/printing-tips/what-is-uv-printing/</a></p>Clash Graphicshttp://www.blogger.com/profile/02982811109025097689noreply@blogger.com02233 Peachtree Rd STE 202, Atlanta, GA 30309, USA33.8154207 -84.39098245.5051868638211516 -119.5472324 62.125654536178843 -49.2347324tag:blogger.com,1999:blog-2856223293560916996.post-67460450323560724812024-01-24T20:05:00.000-08:002024-01-24T20:05:09.180-08:00Print Finishing Techniques<p>When it comes to print materials, finishing touches can make all the difference. Print finishing is that critical final step that adds beauty and resilience to your products. This article introduces you to the techniques that shape visual identity, protect against wear, and leave a professional mark. Dive in to see how the subtle art of print finishing can amplify the value of your print projects.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/print-finishing.jpg" alt="print finishing techniques" width="570" height="390"></p>
<h2>Key Takeaways</h2>
<ul>
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Print finishing techniques, like varnishing and embossing, add aesthetic and functional value to printed materials, elevating their look, feel, and durability.
</li>
<li>
Foil stamping creates luxurious, eye-catching metallic finishes with various foil types and requires specific equipment for precise application, offering visual and functional benefits.
</li>
<li>
Innovative print finishing methods, including die cutting, lamination, and precision folding, increase engagement by enhancing the tactile and visual experience of the audience.
</li>
</ul>
<h2>Exploring the World of Print Finishing</h2>
<p>Have you ever held a beautifully designed brochure and wondered about the hands that crafted its appeal? Those are the hands of print finishing techniques, skillfully enhancing printed materials through various processes like letterpress, varnishing, and thermography. Each method, whether glossy or matte varnishing or the tactile charm of letterpress, adds a unique touch to the printed surface, making it more visually appealing and functional.</p>
<p>The beauty doesn't end there. Imagine adding a luxurious feel to your <a href="https://www.clashgraphics.com/business-cards-printing-in-atlanta/" target="_blank" rel="noopener noreferrer">business cards</a> or brochures with a soft touch coating that also protects against fingerprints and scuffing or pressing logos onto promo materials with a malleable metallic material, adding to the overall quality and visual appeal of the final product. From corporate stationery and packaging to magazine pages and invitations, print finishing techniques are beneficial to anyone aiming to create a memorable impression.</p>
<h2>The Art of Foil Stamping</h2>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/metalic-foil-stamp-print-finishing.jpg" alt="foil stamping equipment and metallic foils" width="570" height="390"></p>
<p>Next, we delve into the art of foil stamping—a print finishing technique comparable to adorning a simple outfit with jewelry. Foil stamping applies a metallic material to the print surface with heat and pressure, creating a luxurious touch with a metallic finish.</p>
<p>Picture various magazine covers with text and logos beautifully highlighted in stunning metallic colors. The result? Your product stands out captivatingly, making it more eye-catching and attractive.</p>
<h3>Types of Foil Used</h3>
<p>Foil stamping offers a plethora of choices. From metallic and pigment to holographic and security foils, there's a foil for every creative vision. In addition to its visual benefit, the <a href="https://www.clashgraphics.com/categories/metallix/" target="_blank" rel="noopener noreferrer">metallic foil printing</a> is a pigmented metallic hot stamping foil that acts as a protective coating for the printed material, ensuring longevity and durability.</p>
<p>Beyond the traditional metallic foils, a world of innovation is waiting to be explored. Pigment foil, for instance, uses a distinct process for final production that enables you to achieve the desired outcome for your printed materials. On the other hand, holographic foils bring a diverse range of layers, creating an exciting and distinctive finish that's often utilized as an anti-counterfeiting feature.</p>
<h3>Equipment Necessary for Foil Stamping</h3>
<p>Effective foil stamping requires the proper tools. Essential equipment includes heated dies and specialized machines that work together to bring your vision to life. The array of heated dies used in foil stamping is as diverse as the results they produce, ranging from single-level to combination dies.</p>
<p>The hot foil stamping process relies heavily on a machine, where a heated die presses the foil against the substrate, creating the desired image or lettering. Whether manual or pneumatic, choosing a foil stamping machine can significantly impact the volume and quality of your output.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/print-finishing-equipment.jpg" alt="print finishing equipment including lamination, embossing, and UV varnish" width="570" height="390"></p>
<p>Accessories and tools such as:</p>
<ul>
<li>
die holders
</li>
<li>
gauges
</li>
<li>
clamps
</li>
<li>
cutters
</li>
<li>
foil roll holders
</li>
</ul>
<p>can further enhance the performance of a foil stamping machine.</p>
<h3>Benefits of Foil Stamping</h3>
<p>Foil stamping's allure extends beyond mere visual appeal. It beautifully highlights specific features and adds a shiny, reflective effect to print materials, making them more appealing.</p>
<p>Moreover, it significantly enhances the durability of print products, making the design vibrant and intact through numerous washes and extended use, which is crucial in the print industry.</p>
<h2>Die Cutting: Shaping Your Imagination</h2>
<p>Imagine a world where you can cut out your dreams into tangible forms. Welcome to the world of die cutting—a technique that allows custom shapes and designs to be cut into print materials, making it possible to bring your creative visions to life.</p>
<p>Whether cutting out the outline of a logo for use as a <a href="https://www.clashgraphics.com/hang-tags-1/" target="_blank" rel="noopener noreferrer">hang tag for clothing</a> or retail products, creating an interactive slide and reveal card, or making functional cuts for door hangers, die cutting plays a significant role in enhancing the visual and tactile experience of your printed materials.</p>
<h2>Lamination: More Than Just Protection</h2>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/print-finishing-lamination-equipment.jpg" alt="lamination process enhancing printed brochures and postcards" width="570" height="390"></p>
<p>Lamination provides protection, durability, and an aesthetic boost. A protective layer not only improves sturdiness and water resistance but also enhances the color and quality of the design, adding a tactile, soft feel to printed materials. Think of it as a shield that guards your print materials while enhancing their appeal.</p>
<p>Whether it's business cards, brochures, or menus that see high-touch use or items requiring durability, such as <a href="https://www.clashgraphics.com/printing-tips/standard-poster-sizes-guide/" target="_blank" rel="noopener noreferrer">posters</a>, signs, and soft-covered books, lamination enhances their life and visual appeal. The choice of lamination type, from silk and matt to gloss, can further refine the look and feel of your final product.</p>
<h2>UV Varnish: A Spotlight on Glossy Accents</h2>
<p>Among print finishes, UV varnish acts as a spotlight, highlighting the star of the show. Applying a transparent finish to printed materials using the ultraviolet technique provides a smooth and glossy layer that enhances their look and value.</p>
<p>Spot UV varnish can add a beautiful glossy touch to specific areas of a <a href="https://www.clashgraphics.com/categories/flyer-printing-in-atlanta" target="_blank" rel="noopener noreferrer">flyer</a> or business card, enhancing the overall design. This quick-drying and eco-friendly coating creates stunning glossy details, bringing out contrast and visual interest in the materials. Whether it's making bright images stand out more vividly or combined with other finishes for higher impact, Spot UV is a game-changer in enhancing the visual impact of printed materials. Some benefits of Spot UV varnish include:</p>
<ul>
<li>
Creating a high-end and luxurious look
</li>
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Adding depth and dimension to the design
</li>
<li>
Protecting the printed piece from scratches and fading
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Making certain elements pop and catch the viewer's attention
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</ul>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/spot-uv-glossy-print-finishing.jpg" alt="spot uv glossy varnish print finishing on a business card" width="570" height="390"></p>
<p>Consider using Spot UV varnish in your next print project to elevate the visual appeal and make a lasting impression.</p>
<h2>Embossing and Debossing: Textured Impressions</h2>
<p>In addition to visual appeal, print finishing also enhances the tactile experience. Embossing and debossing techniques create textured impressions on printed materials, offering a sensory experience that leaves a lasting impression. With the help of print finishing equipment, these techniques can be efficiently applied to various projects.</p>
<p>Whether adding a distinctive touch to business cards or stationery or enhancing the perceived quality of materials, embossing and debossing are an integral part of a strong branding strategy. And when combined with other print finishing techniques like foil stamping, they can create a product with captivating visual and tactile appeal.</p>
<h2>Precision Folding for Impactful Designs</h2>
<p>A mere fold can morph a flat sheet of paper into an interactive and compelling design. Precision folding techniques, such as Half Fold, Z Fold, and Tri-fold, play a pivotal role in maximizing the visual appeal of <a href="https://www.clashgraphics.com/categories/Brochures" target="_blank" rel="noopener noreferrer">brochures</a>, <a href="https://www.clashgraphics.com/categories/multi-page-booklets/" target="_blank" rel="noopener noreferrer">booklets</a>, and <a href="https://www.clashgraphics.com/categories/Presentation-Folders/" target="_blank" rel="noopener noreferrer">presentation folders</a>, creating unique and interactive experiences for the audience.</p>
<p>Custom folds offer an affordable opportunity to infuse print materials with dimension and engagement, allowing for captivating reveal effects and interactive 3D shapes that elevate the reader experience. These folds thus significantly contribute to enhancing the printed design elements of a brand's marketing materials, making them more impactful and effective.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/print-finishing-precision-folding.jpg" alt="precision creased folding business booklet and brochure" width="570" height="390"></p>
<h2>The Importance of Quality Cutting and Creasing</h2>
<p>Quality cutting and creasing are indispensable to achieve a polished and professional finish in print materials and books. Creasing creates a fold line in printed materials, making folding easier and more precise. It's akin to drawing a guideline for the paper to follow, ensuring straight and parallel folds.</p>
<p>On the other hand, cutting, supported by a die cutter, shapes the printed materials into custom forms, adding to the final touch of the print finish. Together, quality cutting and creasing form the backbone of a well-executed print finish.</p>
<h2>Selecting the Right Print Finish for Your Project</h2>
<p>Choosing the perfect print finish for your project mirrors selecting the right pair of shoes—it must align with your budget, complement your design, and be apt for its intended use. Print finishing refers to the process of adding these special touches like UV coating or embossing.</p>
<p>Your design plays a crucial role, too, as it has the potential to enhance the overall aesthetics, durability, and appeal of your printed materials. The intended use, such as the environment where the printed material will be exposed and the audience's characteristics, opens up opportunities to create durable, visually appealing, and high-performing finishes.</p>
<h2>Printing Techniques to Enhance Branding</h2>
<p>Branding transcends creating a visually appealing logo or a catchy tagline. It extends to how your printed materials feel in the hands of your audience and how they interact with them. Techniques like embossing, foiling, and die-cutting play a significant role in enhancing your brand's identity.</p>
<p>Foil stamping enhances the visual appeal of print materials by highlighting features such as:</p>
<ul>
<li>
logos
</li>
<li>
text
</li>
<li>
images
</li>
<li>
borders
</li>
</ul>
<p>This adds a touch of sophistication to your projects. Similarly, die-cutting enhances your brand's presentation in printed materials by giving them a unique and custom look, making marketing materials and cards more memorable.</p>
<h2>Print Finishing Recap</h2>
<p>From the glossy cover of a magazine that captures your attention to the intricate embossing on a business card that you can't help but feel, print finishing techniques breathe life into printed materials. Whether it's foil stamping, die cutting, lamination, or precision folding, each technique adds a unique touch and dimension to the printed surface, enhancing its visual and tactile appeal. As we enter a world where digital and physical experiences intertwine, these print-finishing techniques will continue to play a crucial role in creating memorable impressions.</p>
<h2>Print Finishing Frequently Asked Questions</h2>
<h3>What is finishing in printing?</h3>
<p>Finishing in printing refers to the actions performed on a print once the ink has dried. These techniques enhance the visual appeal and protection of the final product.</p>
<h3>Why is print finishing important?</h3>
<p>Print finishing is important because it gives the print a professional look, creates a lasting impression, and maximizes its value by offering a wide variety of finishes to accommodate any desires and needs.</p>
<h3>What is digital print finishing?</h3>
<p>Digital print finishing is any process applied to printed materials after they have been printed and can make a significant difference in the final product.</p>
<h3>What print finishes can I use?</h3>
<p>You can use print finishes like glossy, matte, and metallic to enhance the appearance of your printed materials. Choose the finish that best complements your design and product.</p>
<h3>What are some print finishing techniques?</h3>
<p>Some print finishing techniques include foil stamping, die cutting, lamination, UV varnishing, and embossing, which add a professional and polished look to your printed materials.</p>
<br>
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<p>To view the original version on Clash Graphics, visit: <a href="https://www.clashgraphics.com/printing-tips/print-finishing-techniques/" target="_blank">https://www.clashgraphics.com/printing-tips/print-finishing-techniques/</a></p>Clash Graphicshttp://www.blogger.com/profile/02982811109025097689noreply@blogger.com0In The Astoria Building, 2233 Peachtree Rd STE 202, Atlanta, GA 30309, USA33.8152125 -84.3910315.5049786638211557 -119.547281 62.125446336178847 -49.234781tag:blogger.com,1999:blog-2856223293560916996.post-35062782644163556192023-09-27T18:09:00.000-07:002023-09-27T18:09:19.098-07:00The Printing Methods Guide<p>In today's fast-paced world, the art of printing has evolved along with technology to meet the diverse needs of various industries. From creating vibrant promotional materials to crafting intricate 3D models, printing methods have come a long way. In this <a href="https://www.clashgraphics.com">Clash printing</a> guide, we'll explore the fascinating world of printing, delving into different methods and techniques that have revolutionized the way we bring ideas to life.</p><p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/different-printing-methods.jpg" alt="different printing methods" width="570" height="390"></p><h2>Key Takeaways of Different Printing Methods</h2><ul><li><p>Printing techniques are birthed from new technology, and this guide covers printing methods: digital to screen, offset lithography, and 3D printing.</p></li><li><p>Inkjet and laser printers perform digital printing, and are of the most widely use printing methods.</p></li><li><p>LED UV Printing is a cost-effective and time-efficient method that yields high-quality results with improved durability.</p></li><li><p>Gravure printing produces long runs of detailed visuals with fine details, while flexography offers versatility for packaging materials.</p></li></ul><h2>Understanding Digital Printing</h2><p>Digital printing has gained popularity for its versatility and efficiency. Among the different printing methods, digital printing is a modern method that consists of various techniques like inkjet printing and laser printing. It is one of the most commonly used methods in the modern world. These methods have transformed the way we produce digital images on physical surfaces, offering quick turnaround times and cost-effective solutions for small print runs.</p><p>One of the key advantages of digital printing is its ability to produce high-quality prints at a reasonable cost without being limited by maximum print roll width. This makes digital printing an ideal choice for businesses seeking to create.</p><ul><li><p>Promotional materials</p></li><li><p>Logos</p></li><li><p>Labels</p></li><li><p>Transactional printing</p></li></ul><h3>Inkjet Printing</h3><p>Inkjet printing, a preferred digital printing technique, employs a print head with minuscule nozzles that disperse ink onto passing paper. This technique is known for its ability to create prints of superior quality with vivid colors. Additionally, inkjet printing is a rapid printing method, making it well-suited for short-run jobs.</p><p>However, inkjet printing is unsuitable for large-scale printing projects, as it is less productive than other printing techniques. Furthermore, the ink used in inkjet printing is more expensive than other printing techniques.</p><p>Nevertheless, inkjet printing is widely used for various applications, including photographs, posters, brochures, and other promotional materials.</p><h3>Laser Printing</h3><p>Laser printing, another well-liked digital printing technique, operates by utilizing a laser beam to scan back and forth across a drum within the printer, forming a pattern of static electricity. This static electricity attracts toner particles, which are then transferred onto the paper to generate the printed image or text. Laser printing, as one of the printmaking techniques, is noted for its speed, efficiency, and high-quality prints.</p><p>While laser printing offers many advantages, it does have its drawbacks. The initial setup and upkeep of laser printing can be costly, and it is not compatible with certain materials. However, laser printing is regularly utilized for printing documents, photographs, and other visuals, as well as printing labels, packaging, and other items.</p><h2>Delving into Screen Printing</h2><p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/screen-printing-technique.jpg" alt="person printing a t-shirt using a screen printing technique" width="570" height="390"></p><p>Screen printing is a widely used technique for creating vibrant graphics on apparel and fabric items, such as t-shirts, paper, and metal surfaces. This method is often employed for printing posters, t-shirts, and other promotional materials, using various vivid inks.</p><p>The process involves creating a stencil on a mesh screen and then pushing ink or paint through the stencil onto a surface. The sections of the screen that are not part of the stencil are made impervious to the ink, thus allowing for precise printing of the desired design.</p><p>Screen printing is economical for producing large volumes of prints, but it is not appropriate for smaller projects due to its setup costs. In subsequent sections, we'll learn more about the screen printing process and examine its strengths and weaknesses.</p><h3>The Screen Printing Process</h3><p>The screen printing process involves:</p><ol><li><p>Laying a design on the top of the screen</p></li><li><p>Covering it with photo emulsion</p></li><li><p>Exposing it to light</p></li><li><p>Washing away the excess emulsion, leaving a stencil</p></li><li><p>Pulling ink through the stencil using a squeegee</p></li></ol><p>The result is a high-quality print that is both versatile and cost-effective.</p><p>At present, multiple varieties of materials are employed in screen printing. This allows for a wide range of applications, from printing on fabric to paper and even metal surfaces. Additionally, screen printing offers increased ink thickness for various finishes, durability against washing and other physical stressors, and versatility for printing on different surfaces.</p><h3>Advantages and Limitations</h3><p>While screen printing offers numerous benefits, such as its ability to produce high-quality prints and its versatility, it does have some limitations. Some of these limitations include:</p><ul><li><p>The process is labor-intensive and not suitable for printing small quantities.</p></li><li><p>Screen printing has a higher initial setup cost compared to other printing processes.</p></li><li><p>The setup and printing time for screen printing is longer compared to other printing processes.</p></li></ul><p>Despite these limitations, screen printing remains popular for many printing projects due to its ability to produce vibrant and durable prints.</p><p>Despite these limitations, screen printing also remains a popular choice for printing graphics on apparel and other promotional items.</p><h2>Offset Lithography: A Classic Choice</h2><p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/lithography-printing-press-method.jpg" alt="printing press with a printing plate and a flat surface" width="570" height="390"></p><p>Offset lithography is a traditional printing method that produces high-quality images on flat surfaces, utilizing printing plates and rubber blankets to transfer images. This method has been a staple in the printing industry for many years and is still widely used today for large-scale printing projects, such as newspapers, magazines, and books. Offset lithography is often employed for printing packaging, labels, and other promotional materials.</p><p>While offset lithography offers numerous benefits, such as high-quality images, cost-efficiency, and the ability to print on various substrates, it requires specialized equipment and a longer setup time than other printing processes.</p><p>In the following sections, we'll scrutinize the offset printing process, its optimal applications, and factors to consider.</p><h3>The Offset Printing Process</h3><p>The offset printing process involves using a printing plate, a rubber blanket, and an inked image to transfer an image onto a substrate. The printing plate is initially coated with a photosensitive emulsion, which is then exposed to a light source. Subsequently, the exposed areas of the plate are washed away, leaving the image to be printed.</p><p>The rubber blanket is then employed to transfer the image from the plate to the substrate. Offset printing offers high-quality results, cost-efficiency, and the capability to print on various materials. However, this method requires specialized equipment and necessitates a certain amount of time for setup.</p><p>Despite these limitations, offset printing remains a popular choice for printing materials such as newspapers, magazines, brochures, stationery, and books. In contrast, letterpress printing is often reserved for more specialized projects that may involve a printing press.</p><h3>Applications and Considerations</h3><p>Offset lithography is ideal for high-volume print jobs, such as:</p><ul><li><p>Printing books</p></li><li><p>Printing magazines</p></li><li><p>Printing newspapers</p></li><li><p>Printing packaging</p></li><li><p>Printing labels</p></li><li><p>Printing other promotional materials</p></li></ul><p>However, it may not be cost-effective for smaller runs, given the cost of the printing plates, the cost of the inks, and the time necessary to set up the printing process.</p><p>Thus, while offset lithography offers many advantages, it is essential to consider the specific needs of a project before deciding on this printing method.</p><h2>Flexography: High-speed printing for Packaging</h2><p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/flexography-printing-plate.jpg" alt="printing plate with semi-liquid inks being used for printing" width="570" height="390"></p><p>Flexography is a fast and efficient printing method used primarily for packaging materials, utilizing photopolymer plates and quick-drying inks. This method has gained popularity in recent years due to its ability to print on a wide variety of substrates, such as plastic, metal, and corrugated cardboard. Additionally, flexography is ideal for high-speed printing, making it a go-to choice for packaging and labeling projects.</p><p>In subsequent sections, we'll dissect the elements of flexographic printing, including the printing plates and ink varieties, and study its strengths and weaknesses.</p><h3>Flexographic Printing Plates</h3><p>Flexographic printing plates are thin sheets of photopolymer material that are mounted on cylinders and used to print on various surfaces. The process of creating these plates involves the following:</p><ol><li><p>Forming a positive mirrored master of the required image as a 3D relief in the material.</p></li><li><p>Employing rubber-based materials in the production of flexographic plates.</p></li><li><p>Note that the production of these plates involves complex and manual steps.</p></li></ol><p>Flexographic printing plates offer the following benefits:</p><ul><li><p>A High degree of detail and precision</p></li><li><p>A broad range of colors and textures</p></li><li><p>Cost-effective</p></li><li><p>It can be used to print on various surfaces, including paper, plastic, metal, and fabric.</p></li></ul><h3>Inks and Materials</h3><p>Flexography utilizes a variety of inks, including water-based inks, solvent-based inks, and energy-curable inks. These quick-drying, semi-liquid inks allow for rapid printing on many materials, such as paper, cardboard, plastic film, laminates, foils, and corrugated boards.</p><p>Although flexography offers numerous benefits, such as higher speed, improved resolution, and the ability to print on multiple substrates, it does have certain drawbacks. The cost of the equipment and the ink can be relatively high, making it a costlier option compared to other printing methods.</p><p>Flexography remains popular for packaging, labels, and other printed materials despite these limitations.</p><h2>Large Format Printing: Bigger is Better</h2><p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/large-format-printing-5.jpg" alt="large format printer printing a large print media" width="570" height="390"></p><p>Large-format printing is the perfect solution for creating oversized print materials such as banners, billboards, and building wraps. This method allows for the production of large print media that can effectively convey messages and visuals to a broader audience. Whether it's an advertisement for a new product or an eye-catching design for an event, large-format printing ensures that your message is seen and remembered.</p><p>In subsequent sections, we'll delve into the two primary types of printing for large format, roll-fed inkjet printing, and flatbed presses, while also examining their strengths and weaknesses.</p><h3>Roll-Fed Inkjet Printing</h3><p>Roll-fed inkjet printing is a method of printing that utilizes a set of rollers to pull the paper from a tray or feeder and advance it when the print head assembly is ready. The paper is fed in roll form and is transported to the printer unit, where the printing is performed. This method is commonly employed in production inkjet presses and enables continuous printing on a roll of paper.</p><p>Roll-fed inkjet printing provides numerous advantages, including:</p><ul><li><p>Higher speed</p></li><li><p>Improved resolution</p></li><li><p>The capability to print on multiple substrates</p></li><li><p>Continuous printing on larger rolls of media leads to cost-effectiveness and greater efficiency.</p></li></ul><p>However, roll-fed inkjet printing has certain drawbacks, such as requiring specialized equipment and the possibility of paper jams.</p><h3>Flatbed Presses</h3><p>On the other hand, flatbed presses are printing machines that utilize a flatbed as a flat surface to secure the substrate while the printing plate is pressed against it. The printing plate is then inked, and the substrate is imprinted with the desired image. Flatbed presses can print directly onto rigid materials with high accuracy and detail, making them suitable for intricate designs.</p><p>Flatbed presses are typically utilized for large-scale advertising projects, such as billboards, banners, and signs. Additionally, they are employed for printing packaging, labels, and other printed materials. Flatbed presses offer the advantage of printing on a wide variety of materials, making them a versatile option for large-format printing projects.</p><h2>Gravure Printing: Fine Details and Long Runs</h2><p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/rotary-printing-process.jpg" alt="rotary printing press with an image carrier" width="570" height="390"></p><p>Gravure printing is a high-quality, long-run printing method that uses copper cylinders and rotary printing press to create detailed images. This method is particularly suitable for producing extended runs of intricate visuals, including magazines, newspapers, and packaging. With its ability to produce fine details and a broad range of colors, gravure printing is a popular choice for projects requiring a high level of detail and precision.</p><p>In subsequent sections, we'll delve into the gravure printing process and its optimal applications.</p><h3>The Gravure Printing Process</h3><p>The gravure printing process involves:</p><ol><li><p>Engraving text and/or photos onto an image carrier, such as a cylinder, through an etching process or with a diamond tool or laser.</p></li><li><p>Filling the engraved cells on the cylinder with ink.</p></li><li><p>As the cylinder rotates, transferring the ink directly to the substrate.</p></li><li><p>Resulting in a high-quality print with excellent ink laydown.</p></li></ol><p>Gravure printing offers a high degree of detail and accuracy, as well as a broad spectrum of colors and hues. However, it is a laborious and costly process and unsuitable for small runs or fast turnaround times.</p><h3>Ideal Applications</h3><p>Gravure printing is ideal for projects that require intricate details and extended print runs, such as magazines, newspapers, and packaging. Its ability to produce high-quality prints with fine details makes it a popular choice for these types of projects.</p><p>However, due to its labor-intensive nature and high costs, gravure printing may not be the best option for smaller projects or those with tight deadlines.</p><h2>3D Printing: Bringing Digital Models to Life</h2><p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/3d-printer.jpg" alt="3D printer printing with continuous patterns" width="570" height="390"></p><p>3D printing is an innovative method that uses digital models to create physical objects by adding layers of material. This groundbreaking technology has transformed manufacturing by enabling the production of intricate and personalized objects with remarkable accuracy. From creating prototypes to producing custom-designed products, 3D printing is revolutionizing the way we bring ideas to life.</p><p>In subsequent sections, we'll discuss the diverse 3D printing types and materials used, along with the merits and demerits of this advanced method.</p><h3>Types of 3D Printing</h3><p>There are several types of 3D printing, including:</p><ul><li><p>Fused Deposition Modeling (FDM)</p></li><li><p>Stereolithography (SLA)</p></li><li><p>Selective Laser Sintering (SLS)</p></li><li><p>Digital Light Processing (DLP)</p></li></ul><p>FDM, the most widely utilized type of 3D printing, involves melting and extruding plastic filaments to create objects.</p><p>On the other hand, SLA uses a laser to cure liquid resin into solid objects. SLS employs a laser to sinter powdered materials into solid objects. Each of these 3D printing methods has its own advantages and disadvantages, but all offer the ability to create intricate and customized objects with impressive precision.</p><h3>Materials and Limitations</h3><p>3D printing can be used with a range of materials, such as:</p><ul><li><p>ABS</p></li><li><p>PLA</p></li><li><p>HIPS</p></li><li><p>PETG</p></li><li><p>Nylon</p></li><li><p>Carbon Fiber Filled</p></li><li><p>ASA</p></li><li><p>Polycarbonate</p></li><li><p>Various blends of these materials</p></li></ul><p>Additionally, there are options for printing with powders, resins, metals, and carbon fiber.</p><p>Despite its many advantages, 3D printing does have some limitations. The print size may be restricted, and not all materials are compatible with every 3D printing method. Nevertheless, 3D printing continues to evolve, offering new possibilities and applications for industries and individuals alike.</p><h2>LED UV Printing: Fast and Efficient</h2><p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/led-uv-printer.jpg" alt="LED UV printer printing variable data" width="570" height="390"></p><p>LED UV printing is a fast and efficient method that uses UV lights to instantly dry ink, resulting in high-quality prints and quick turnaround times. This method has become increasingly popular in recent years due to its ability to produce high-quality prints at a reasonable cost without being limited by maximum print roll width.</p><p>In subsequent sections, we'll learn more about how LED UV printing functions and examine its applications and benefits.</p><h3>How LED UV Printing Works</h3><p>LED UV printing works by curing ink with UV light, allowing for faster production and reduced drying times. This technology employs a UV light source to cure inks applied to the substrate, which results in a resilient, enduring print.</p><p>The benefits of LED UV printing include faster production times, shorter drying times, and enhanced durability. LED UV printing is also more eco-friendly than other printing techniques, as it does not require solvents or other hazardous substances. This method is utilized for a range of applications, including printing on plastics, metals, and other substrates.</p><h3>Applications and Advantages</h3><p>LED UV printing is a versatile method that can be used for a wide range of projects, including packaging, promotional materials, and signage. Its rapid turnaround times, high-quality results, and cost-effectiveness make it an attractive option for businesses and individuals seeking to create eye-catching printed materials.</p><h2>Summary of Printing Methods</h2><p>In conclusion, the world of printing offers a diverse range of methods and techniques, each with its own unique advantages and applications. From the versatility of digital printing to the intricate details of gravure printing, these methods enable us to bring our ideas to life in a myriad of ways. As technology continues to evolve, so too will the possibilities for printing and the ways in which we share and communicate our messages. The future of printing is bright, and we can't wait to see what innovations await!</p><h2>Frequently Asked Questions</h2><h3>What are the 8 types of printing methods?</h3><p>There are eight printing methods: Digital Printing, Screen Printing, Flexography Printing, Litho Printing, Transfer Printing, Engraving, Embossing, and Embroider Printing.</p><h3>What are the 4 main types of printmaking?</h3><p>Woodcut, etching, engraving, and lithography are the four main types of traditional printmaking, while screenprinting is a more modern technique.</p><h3>What is the difference between inkjet and laser printing?</h3><p>Inkjet printing uses liquid ink to produce high-quality images, whereas laser printing utilizes toner for precise and sharp prints.</p><h3>What materials can be used in 3D printing?</h3><p>3D printing can be used with various materials, such as ABS, PLA, HIPS, PETG, Nylon, Carbon Fiber Filled, ASA, polycarbonate, powders, resins, metals, and carbon fiber.</p>
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<span itemprop="name">Clash Graphics Print Shop Atlanta Flyer Printing</span>
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<span itemprop="streetAddress">2233 Peachtree Rd NE Ste 202</span> <span itemprop="addressLocality">Atlanta</span>, <span itemprop="addressRegion">GA</span> <span itemprop="postalCode">30309</span><br>
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</p>Clash Graphicshttp://www.blogger.com/profile/02982811109025097689noreply@blogger.com02233 Peachtree St NE STE 202, Atlanta, GA 30309, USA33.8152125 -84.3910315.5049786638211557 -119.547281 62.125446336178847 -49.234781tag:blogger.com,1999:blog-2856223293560916996.post-81722489436387627672023-08-26T17:58:00.001-07:002023-08-26T17:58:32.629-07:00Understanding DPI for Printing - How Resolution Affects Print Quality<p>Have you ever wondered why your printed images don't look as sharp as they do on your computer screen? The answer lies in understanding DPI for printing, or dots per inch, and its impact on print quality. In this article, we'll delve into the fascinating world of DPI, debunk common misconceptions, and provide practical guidelines for optimizing your printing projects.</p><h3>Short DPI Summary</h3><ul><li><p>DPI is essential for successful printing projects and should be considered alongside image resolution, file formats, and your printer type.</p></li><li><p>For marketing material print files, you should aim for a minimum of 300 DPI.</p></li><li><p>Image resolution, size, file format (lossless vs. lossy), and printer types all affect DPI & print quality.</p></li><li><p>Understanding the impact of these factors on DPI can help achieve optimal print quality without loss of detail or clarity.</p></li></ul><h2>Understanding DPI: The Basics</h2><p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/understanding-dpi-for-printing-digital.jpg" alt="printed image with high resolution and good print quality" width="570" height="390"></p><p>DPI, or dots per inch, is a crucial aspect of printing that determines the sharpness and detail of the final output. It's the measure of the density of dots in an image, which consequently affects its resolution and quality. But DPI is not the only factor that influences print quality – printer resolution, file formats, and printer types all play a role.</p><p>So, why is it important to understand DPI and its relationship with other factors? To achieve the best possible print results, especially when dealing with low-resolution images, it's essential to have a solid grasp of DPI and its implications.</p><h3>Definition of DPI</h3><p>DPI stands for dots per inch, a measurement used to assess the clarity and detail of an image on paper or the sensitivity of a computer mouse. It is a significant factor when printing and designing, as it determines the resolution or quality of the image. A low DPI value creates blurry images when printed.</p><p>The importance of DPI in printing cannot be overstated. It is a measure of the dots density in an image. Selecting the right DPI value is vital for the success of any print project, as higher DPI values result in better print quality, while lower DPI values can lead to pixelated or blurry prints.</p><h3>DPI vs. PPI</h3><p>DPI and PPI are often used interchangeably, but the two have a key difference. DPI, or dots per inch, refers to the number of printed dots within one inch of an image printed by a printer. On the other hand, PPI, or Pixels Per Inch, denotes the number of pixels within one inch of an image displayed on a digital screen. DPI and PPI are vital when working with medium-resolution images to ensure optimal print quality.</p><p>The DPI and PPI values necessary for various print applications differ depending on the size and type of the print. For instance, marketing materials usually necessitate higher DPI and PPI values than large-format prints. Ensuring the correct DPI and PPI values are used can help prevent blurry images in the final print.</p><h3>Importance of DPI in Printing</h3><p>DPI is critical in printing as it determines the sharpness and detail of the final printed product. Generally, increased DPI yields improved quality. But it's not just about the DPI value; factors such as image resolution and size, file formats, and printer types contribute to the final print quality. For instance, converting RGB images to CMYK is essential for printing on a four-color printing press, as CMYK is the color space used in printing.</p><p>Resolution, or the number of pixels in an image, directly influences the sharpness and detail of the printed product. By understanding the importance of DPI and other factors, you can achieve the best possible print results for your projects.</p><h2>Factors Affecting DPI and Print Quality</h2><p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/digital-camera-taking-high-resolution-image.jpg" alt="digital camera taking a high resolution image" width="570" height="390"></p><p>To achieve the best possible print quality, it's essential to understand the factors that influence DPI and print quality. Image resolution and image size are two of the most important factors that influence print quality dpi. In this section, we'll discuss the impact of image resolution and size, file formats, and printer types on DPI and print quality.</p><h3>Image Resolution and Size</h3><p>Image resolution and size play a significant role in determining the final DPI and print quality. Image resolution is defined as the number of pixels in an image and has a direct effect on the print quality. Images with higher resolution will display more detail and will produce a higher quality print than images with lower resolution.</p><p>When working with images, it's important to consider the appropriate DPI for optimal print quality. Remember that increasing the size of an image does not increase its resolution. In fact, <strong>enlarging an image beyond its original resolution can result in pixelation</strong>, which leads to a loss of detail and quality in the final print.</p><h3>File Formats: Lossless vs. Lossy</h3><p>File formats play a crucial role in determining print quality. There are two primary file formats: lossless and lossy. Lossless formats, such as TIFF and PNG, retain all image data and yield a higher-quality print. Lossy formats, including GIF or JPEG files, compress the image data, resulting in a lower-quality print.</p><p>It's essential to choose the right file format for your printing needs. Lossless formats are recommended for printing to maintain color quality and contrast, while lossy formats may result in lower-quality prints. Keep in mind that smaller file sizes are beneficial for web use but may not be suitable for high-quality printing.</p><h3>Printer Types: Inkjet vs. Laser</h3><p>Printer types, such as inkjet and laser, can affect the final print quality. Inkjet printers are versatile and can produce quality prints with a wide range of DPI settings, making them suitable for various printing projects. However, the ink used in inkjet printers may cause seeping, which can reduce the dots per inch of a printed work.</p><p>On the other hand, laser printers are known for their speed and precision, making them suitable for high-volume printing with consistent DPI. Laser printers use a toner that does not seep into the paper, often resulting in a clearer image.</p><p>Likewise, <a target="_blank" rel="noopener noreferrer" href="https://www.clashgraphics.com">professional printers</a> ensure accurate DPI and color consistency. By carefully considering the type of printer best suited for your printing needs, you can achieve the best possible print quality.</p><h2>DPI Guidelines for Different Print Applications</h2><p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/good-quality-printed-material.jpg" alt="marketing material with high resolution and good print quality" width="570" height="390"></p><p>In this section, we'll explore the DPI guidelines for various print applications, such as marketing materials, large-format prints, and photographs. By following these guidelines, you can ensure that your prints will look sharp and professional.</p><h3>Marketing Materials</h3><p>Marketing materials, such as <a target="_blank" rel="noopener noreferrer" href="https://www.clashgraphics.com/brochure-printing-atlanta">brochures</a>, <a target="_blank" rel="noopener noreferrer" href="https://www.clashgraphics.com/categories/flyer-printing-in-atlanta">flyers</a>, and <a target="_blank" rel="noopener noreferrer" href="https://www.clashgraphics.com/business-cards-printing-in-atlanta">business cards</a>, typically require a DPI of 150-300 for good print quality. The higher the DPI, the better the print quality will be, especially for small fonts, intricate barcodes, graphics, and photos. For smaller items or intricate design and detailed prints, 300 DPI is strongly advised.</p><h3>Large-Format Prints</h3><p>Large-format prints, such as posters, banners, and billboards, may require a higher DPI to maintain image quality at larger sizes. The DPI guidelines for large-format prints usually range from 100 to 300 DPI, with <strong>300 DPI being the preferred resolution for optimal clarity</strong>.</p><p>When creating large-format prints, it's crucial to consider the DPI requirements and how they will affect the final print quality. By selecting the appropriate DPI for your large-format prints, you can ensure that your designs are impactful and maintain their quality, even when viewed from a distance.</p><h3>Photographs</h3><p>Photographs generally require a higher DPI for optimal print quality, often 300 DPI or more. The higher the DPI, the better the print quality will be, especially for images with fine details and textures. For professional magazine images or exhibition-quality artwork, a DPI of 600 or higher may be necessary.</p><p>By understanding the DPI requirements for photographs and selecting the appropriate DPI, your printed photos will be sharp, vibrant, and true to the original image. High-quality photo prints can make a lasting impression, serve as cherished keepsakes, or provide stunning artwork for your home or office.</p><h2>Tips for Optimizing DPI and Image Resolution</h2><p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/scanned-image-high-resolution.jpg" alt="scanned image with high resolution and good print quality" width="570" height="390"></p><p>In this section, we'll provide practical tips for optimizing DPI and image resolution. By following these guidelines, you can achieve the best possible print quality for your projects, whether you're printing marketing materials, large-format prints, or photographs.</p><h3>Scanning Techniques</h3><p>Proper scanning techniques can help maintain high DPI and image quality for printing. When scanning images, be sure to choose the appropriate resolution or dots per inch (dpi) for your project. Start with high-quality images and select the appropriate file type, such as JPEG or PNG.</p><p>Preserving color and sharpness is essential, especially when scanning images that will be edited. To do so, saving the scanned images as lossless TIF or EPS files is advisable. Following these scanning techniques ensures that your printed images maintain their quality and detail, even when enlarged or printed at high resolutions.</p><h3>Image Editing</h3><p>Image editing software can be used to adjust DPI and resolution, but care must be taken not to degrade image quality. When resizing images, it's important to use TIF or EPS files, and consider the appropriate DPI. </p><p>Remember that increasing the size of an image does not increase its resolution. In fact, enlarging an image beyond its original resolution can result in pixelation, which leads to a loss of detail and quality in the final print.</p><p>When selecting a file type, such as JPEG or PNG, consider the content and quality requirements of the image. Additionally, so long as no further scaling up is done, you can utilize compression techniques to reduce the file size without significantly impacting the image quality. </p><p>Following these image editing tips ensures that your printed images maintain their quality and detail, even when resized or printed at high resolutions.</p><h3>File Conversion: RGB to CMYK</h3><p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/rgb-to-cmyk-conversion.jpg" alt="visual representation of the RGB to CMYK conversion process with emphasis on dpi for printing" width="570" height="390"></p>
<p>Converting digital images from RGB to CMYK is essential for accurate color reproduction in printing. RGB, or red, green, and blue, is the color space used for digital images displayed on screens. CMYK, or cyan, magenta, yellow, and key (black), is the color space used for printing on a four-color printing press.</p><p>To ensure optimal print quality, converting images from RGB to CMYK before printing is recommended. <a target="_blank" rel="noopener noreferrer" href="https://www.clashgraphics.com/printing-tips/rgb-vs-cmyk-printing-color-profiles-graphic-files/">RGB and CMYK color profiles</a> are completely different. This conversion ensures that colors are accurately reproduced on the printed page and helps to prevent color shifts or inaccuracies. By following this file conversion technique, you can achieve the best possible print quality for your projects.</p><p><em>Note</em>: Another popular way to ensure <a target="_blank" rel="noopener noreferrer" href="https://www.clashgraphics.com/printing-tips/what-is-pantone-how-to-color-match-when-printing/">color matching when printing is using pantone</a> colors. The Pantone system is a collection of over 1100 different colors that are all labelled. When you find the specific color that's just right for your project, it has a name and a number assigned to it. Printers that use this system read these numbers and are able to recreate the color.</p><h2>Common DPI Misconceptions and Pitfalls</h2><p>In this section, we'll address common misconceptions and pitfalls related to DPI, including pixelation, overcompensation, and misunderstanding DPI values. By understanding these misconceptions and pitfalls you can avoid common mistakes.</p><h3>Pixelation</h3><p>Pixelation occurs when an image is displayed or printed at an inadequate resolution, causing individual pixels to become visible and resulting in a blocky or blurry appearance. This visual artifact is often seen in low-resolution or improperly rendered images, where the image is enlarged beyond its original resolution, leading to a degradation of detail and quality.</p><p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/6low-resolution-dpi-poor-print-quality.jpg" alt="printed page with low resolution and poor print quality" width="570" height="390"></p><p>To avoid pixelation, it's essential to work with the proper file types, high-resolution images, and ensure that they are resized appropriately for printing. By maintaining the correct resolution and DPI settings, you can achieve sharp, detailed prints without the unwanted effects of pixelation.</p><h3>Overcompensation</h3><p>Overcompensation refers to the practice of increasing DPI in software without improving the actual image quality. This can lead to a lack of detail and clarity in the final print, as the software merely alters the size of the dot without increasing the resolution of the image.</p><p>To avoid overcompensation, it's essential to work with high-resolution images and ensure that they are resized appropriately for printing. Additionally, be aware of the actual resolution of your images. Avoid lower-resolution images, and refrain from artificially increasing DPI values that may result in poor print quality. Considering what royalty-free images cost, it's a wise investment to opt for high-quality images and avoid low-resolution image usage to ensure optimal results.</p><h3>Misunderstanding DPI Values</h3><p>Misunderstanding DPI values can lead to poor print quality or unnecessarily large file sizes. It's a common misconception that higher DPI values always lead to improved print quality. However, the DPI value is just one of the many factors that affect print quality, and simply increasing DPI in a software may not result in better prints.</p><p>To avoid misunderstandings and pitfalls related to DPI values, it's crucial to have a solid grasp of DPI, its relationship with other factors, and its impact on print quality.</p><h2>How to Choose the Right Printer for Your DPI Needs</h2><p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/printer-printing-high-resolution.jpg" alt="printer printing a high resolution image" width="570" height="390"></p><p>Choosing the right printer for your DPI needs is essential for achieving optimal print quality. In this section, we'll discuss factors to consider when choosing the right printer for your needs. These include considering inkjet or laser printers, and selecting the best printer for your specific job.</p><h3>Inkjet Printers</h3><p>Inkjet printers are versatile and can produce high-quality prints with a wide range of DPI settings, making them suitable for various printing projects. These printers utilize liquid ink to generate printed documents and are generally more affordable to acquire. However, the ink used in inkjet printers may cause seeping, which can reduce the dots per inch of a printed work.</p><p>When selecting an inkjet printer, consider factors such as print volume, desired DPI, and budget. Inkjet printers are affordable and work for printing high-resolution images, making them a popular choice for independent photographers and graphic designers.</p><h3>Laser Printers</h3><p>Laser printers are renowned for their speed and precision, making them suitable for high-volume printing with consistent DPI. These printers use a toner that does not seep into the paper, resulting in a clearer image. Laser printers may have a higher initial cost but usually have a lower overall cost of ownership, making them a popular choice for businesses and offices.</p><p>Consider factors such as print volume, desired DPI, and budget when selecting a laser printer. Laser printers are ideal for printing text and graphics, making them a popular choice for office documents and marketing materials.</p><h3>Selecting the Best Printer for Your Needs</h3><p>When selecting a printer to meet your DPI requirements, factors to consider include the type of project, resolution, cost, size, and ink or toner type. Basic printers typically provide a sufficient resolution for most documents, while photo printers are designed to produce high-quality prints.</p><p>By carefully considering the type of printer best suited for your printing needs, you can achieve the best possible print quality and DPI. Whether you're printing marketing materials, large-format prints, or photographs, understanding DPI and selecting the right printer will ensure that your projects look stunning and professional.</p><h2>Summary</h2><p>In conclusion, understanding DPI and its impact on print quality is crucial for the success of your printing projects. From differentiating between DPI and PPI to selecting the right printer and optimizing image resolution, this article has provided practical guidelines to help you achieve the best possible print quality. Avoiding DPI misconceptions and your printed materials will be sharp, visually appealing, and make a lasting impression on your target audience.</p><h2>Frequently Asked Questions</h2><h3>Is 300 or 600 DPI better for print?</h3><p>For prints, 600 DPI offers higher resolution and thus better quality results, while 300 DPI is sufficient and works for many print projects.</p><h3>Should I print 72 or 300 DPI?</h3><p>For the best print quality, you should print your image at 300 DPI for crisp and clear results.</p><p>A lower resolution of 72 PPI will appear pixelated and blurry.</p><h3>What is the difference between DPI and PPI?</h3><p>DPI is a measure of printed dots per inch, while PPI is a measure of pixels per inch, making them useful for different types of images.</p><h3>What factors affect DPI and print quality?</h3><p>DPI and print quality are largely determined by the resolution of the image, the file format used, and the type of printer employed.</p><p>Different printers have different capabilities, so it's important to understand their differences. For example, inkjet printers are capable of producing higher-resolution prints than laser printers. Additionally, the type of paper used can also affect the print quality.</p><h3>How can I optimize DPI and image resolution?</h3><p>Optimizing DPI and image resolution can be achieved by employing proper scanning techniques, using image editing applications, and converting RGB files to CMYK.</p>
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<span itemprop="name">Clash Graphics Print Shop Atlanta Flyer Printing</span>
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<span itemprop="streetAddress">2233 Peachtree Rd NE Ste 202</span> <span itemprop="addressLocality">Atlanta</span>, <span itemprop="addressRegion">GA</span> <span itemprop="postalCode">30309</span><br>
<span itemprop="telephone">(678) 235-3464</span>
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</p>Clash Graphicshttp://www.blogger.com/profile/02982811109025097689noreply@blogger.com02233 Peachtree Rd STE 202, Atlanta, GA 30309, USA33.8151009 -84.39116685.5048670638211519 -119.5474168 62.125334736178843 -49.234916799999993tag:blogger.com,1999:blog-2856223293560916996.post-18047194419250608302023-07-31T19:13:00.000-07:002023-07-31T19:13:07.718-07:00Standard Poster Sizes Guide<p>Are you feeling overwhelmed by your choices of poster sizes and printing options? Whether creating a captivating movie poster or an informative academic presentation, selecting the right size and printing method is essential for ensuring your message is effectively conveyed. Fear not; this guide to standard poster sizes will help you confidently navigate the world of poster printing.</p><p>In this comprehensive article, we'll explore standard poster sizes, delve into custom sizes for specific purposes, discuss the importance of selecting the right paper and printing method, share design tips for effective posters, and help you choose between DIY printing and professional services. Let's embark on this journey to create captivating posters!</p><p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/standard-poster-sizes-different-dimensions.jpg" alt="a poster with different sizes and dimensions" width="570" height="390"></p><h2>Short Summary - Standard Poster Sizes</h2><ul><li><p>Familiarize yourself with standard poster sizes to plan and benefit from the cost-effectiveness and availability of the best options for your project.</p></li><li><p>The most frequently used poster sizes are 11x17, 18x24, 24x36, and 27x40; these standard sizes can produce nearly any poster you can imagine.</p></li><li><p>Consider the text size and readability; also think of the balance between text, images & white space when designing a medium-sized poster or large poster.</p></li><li><p>Select the right paper and printing method considering the weight, cost, lifespan, and acid-free status. Also, consider digital vs. offset printing when deciding your desired poster quality & budget.</p></li></ul><h2>The Most Common Poster Sizes</h2><p>Understanding the standard poster sizes - small (11" x 17"), medium (18" x 24"), and large (24" x 36" and 27" x 40") - can help you choose the right size for your specific needs. These four poster dimensions will work for nearly any project, so consider them for your next poster printing project.</p><p>Standard poster sizes offer numerous benefits, such as the availability of paper rolls, multiple frame options, and print enlargements tailored to these standard sizes. Choosing a standard poster makes printing them cost-effective and readily accessible through online or <a target="_blank" rel="noopener noreferrer" href="https://www.clashgraphics.com/poster-printing-atlanta-near-me">local poster printing services</a>.</p><p>Now, let's dive deeper into standard poster sizes and tips for creating your own poster in small, medium, and large sizes.</p><h3>11" x 17" - Small Posters</h3><p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/woman-holding-11-by-17-inch-small-poster.jpg" alt="woman holding an 11 x 17 inch small poster" width="570" height="390"></p><p>Small posters are often 11 x 17 inches. This standard size is ideal for store windows, restaurants, bathrooms, bulletin boards, and interior displays in high-traffic areas. Known as "bulletin posters," these are the right size for event advertising, indoor notices, around lounges, waiting rooms, and bathrooms.</p><p>Their compact size allows them to fit in tight spaces without consuming much wall space, making them perfect for displaying on community bulletin boards or alongside other posters in retail stores. Small posters are placed on doors and street lights for outdoor use, which suits the 11" x 17" poster well.</p><p>When designing a small poster, it's crucial to employ large, bold fonts to ensure readability, concise copy, and visually arresting visuals. A minimalist design and simple messaging is the perfect approach to grab attention and convey your message effectively at this size.</p><p>Examples of creative uses for mini-posters include music and movie posters, advertisements, personal wall art, promoting events, smaller window advertisements, and subway posters.</p><h3>18" x 24" - Medium Posters</h3><p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/woman-holding-18-by-24-medium-sized-poster.jpg" alt="woman holding 18 x 24 medium sized posters of the standard poster sizes" width="570" height="390"></p><p>Medium posters, measuring 18 x 24 inches, are one of the most requested poster sizes. They offer slightly more space than smaller posters for larger images and minimal text. This size provides ample space for promoting events, festivals, and concerts and is perfect for retail advertisements and home decor.</p><p>These versatile standard-size posters can be used indoors or outdoors for various purposes, such as medical posters, retail ads, and in bus stop or subway displays. These posters are often used in offices, clinics, and larger bulletin boards.</p><p>When designing a medium poster, it's important to consider the proportion of text and images. This poster has a 3:4 aspect ratio, and with more space than a small poster, you have extra room for content. Here are additional tips for creating a compelling and eye-catching medium poster for your next project:</p><ul><li><p>Strike the right balance between text, images, and white space</p></li><li><p>Ensure that your text and images are legible and visually appealing</p></li><li><p>Use a suggested minimum height of twelve points for text on a medium poster</p></li></ul><p>These tips help you create a medium-sized poster that grabs attention and effectively communicates your message.</p><h3>24" x 36" - Large Posters</h3><p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/man-holding-24-by-36-inch-large-format-posters.jpg" alt="man holding a 24 x 36 inch large format posters" width="570" height="390"></p><p>The large poster dimensions are typically 24 x 36 inches and are ideal in busy areas. It is the most popular large poster and is commonly used for commercial advertising due to its size and ability to grab attention. As a go-to in high-traffic areas, this poster is perfect for trade shows and exhibits, and retail stores often print their posters in 24" x 36" poster dimensions.</p><p>This poster has a 2:3 aspect ratio, enabling abundant options if you need your poster framed. In addition, the large poster dimensions offer ample space for incorporating additional details and creativity into your poster design. With the benefit of a larger canvas, you can include intricate graphics and designs to make the poster more eye-catching.</p><p>Large-format poster printing on high-quality materials, such as polyester fabric, can ensure the longevity and vibrancy of your large-format posters, whether displayed in retail stores, outdoor venues, or advertising locations.</p><h3>27" x 40" - Large Movie Posters</h3><p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/a-27-by-40-inch-standard-movie-poster-size.jpg" alt="a 27 x 40 inch standard movie poster size" width="570" height="390"></p><p>Measuring 27 x 40 inches, this large poster is the last of the most-common standard poster sizes. The 27" x 40" is often seen announcing and advertising upcoming movies. These iconic film posters are frequently seen in theaters and malls and framed as signs or billboard posters inside displays.</p><p>In addition to being the standard movie poster size, this poster is also commonly used as bus stop ads due to its ability to be seen from a distance. While framing the 27" x 40" poster might not be as straightforward or budget-friendly, it remains an excellent choice for those seeking a very large standard poster.</p><p>This movie poster provides enough space for high-resolution images, graphics, and sizable text. When designing, take advantage of the size, and incorporate vivid graphics, but use the white space properly to make it easily legible and ensure your messaging is seen.</p><h2>Custom Poster Sizes</h2><p>While standard poster sizes are versatile and widely used, custom poster sizes cater to specific purposes, such as concert promotions, advertising, and academic presentations. In addition to the standard sizes, posters can be printed in many other dimensions and sizes to meet your needs.</p><table id="table" class="">
<thead>
<tr style="height: 30px;">
<th style="width: 50%; text-align: center; height: 30px;" colspan="5" bgcolor="#000000">
<p style="text-align: center; padding: 0; margin: 0; color: #ffffff;"><strong>Standard Poster Sizes</strong></p>
</th>
</tr>
<tr class="row-0">
<th style="width: 20%;" colspan="1" bgcolor="#000000">
<p style="text-align: center; padding: 0; margin: 0; color: #ffffff;"><strong>Size: Inches</strong></p>
</th>
<th style="width: 20%;" colspan="1" bgcolor="#000000">
<p style="text-align: center; padding: 0; margin: 0; color: #ffffff;"><strong>Size: Millimeters</strong></p>
</th>
<th style="width: 20%;" colspan="1" bgcolor="#000000">
<p style="text-align: center; padding: 0; margin: 0; color: #ffffff;"><strong>Size: Centimeters</strong></p>
</th>
<th style="width: 20%;" colspan="1" bgcolor="#000000">
<p style="text-align: center; padding: 0; margin: 0; color: #ffffff;"><strong>Printing Methods</strong></p>
</th>
<th style="width: 20%;" colspan="1" bgcolor="#000000">
<p style="text-align: center; padding: 0; margin: 0; color: #ffffff;"><strong>Other Names</strong></p>
</th>
</tr>
</thead>
<tbody class="row-hover">
<tr class="row-1">
<td class="column-1">8.5 x 11 in.</td>
<td class="column-2">215.9 x 279.4 mm.</td>
<td class="column-3">21.59 x 27.94 cm</td>
<td class="column-4">Digital, Inkjet, Offset</td>
<td class="column-5">ANSI-A, Letter</td>
</tr>
<tr class="row-2">
<td class="column-1">11 x 17 in.</td>
<td class="column-2">279.4 x 431.8 mm.</td>
<td class="column-3">27.94 x 43.18 cm.</td>
<td class="column-4">Digital, Inkjet, Offset</td>
<td class="column-5">ANSI-B, Ledger, Tabloid</td>
</tr>
<tr class="row-3">
<td class="column-1">12 x 18 in.</td>
<td class="column-2">304.8 x 457.2 mm.</td>
<td class="column-3">30.48 x 45.72 cm.</td>
<td class="column-4">Digital, Inkjet, Offset</td>
<td class="column-5">Mini-Poster</td>
</tr>
<tr class="row-4">
<td class="column-1">16 x 20 in.</td>
<td class="column-2">406.4 x 508.0 mm.</td>
<td class="column-3">40.64 x 50.80 cm.</td>
<td class="column-4">Inkjet, Offset</td>
<td class="column-5">Portrait Pictures</td>
</tr>
<tr class="row-5">
<td class="column-1">18 x 24 in.</td>
<td class="column-2">457.2 x 609.6 mm.</td>
<td class="column-3">45.72 x 60.96 cm.</td>
<td class="column-4">Inkjet, Offset</td>
<td class="column-5">Medium Poster, Architectural C, 1/2 size</td>
</tr>
<tr class="row-6">
<td class="column-1">24 x 36 in.</td>
<td class="column-2">609.6 x 914.4 mm.</td>
<td class="column-3">60.96 x 91.44 cm.</td>
<td class="column-4">Inkjet, Offset</td>
<td class="column-5">Large Poster, Architectural D</td>
</tr>
<tr class="row-7">
<td class="column-1">27 x 39 in.</td>
<td class="column-2">685.8 x 990.6 mm.</td>
<td class="column-3">68.58 x 99.06 cm.</td>
<td class="column-4">Inkjet, Offset</td>
<td class="column-5">One Sheet Movie Poster (bulk)</td>
</tr>
<tr class="row-8">
<td class="column-1">27 x 40 in.</td>
<td class="column-2">685.8 x 1016.0 mm.</td>
<td class="column-3">68.58 x 101.60 cm.</td>
<td class="column-4">Inkjet</td>
<td class="column-5">One Sheet Movie Poster</td>
</tr>
<tr class="row-9">
<td class="column-1">48 x 36 in.</td>
<td class="column-2">1219.2 x 914.4 mm.</td>
<td class="column-3">121.92 x 91.44 cm.</td>
<td class="column-4">Inkjet</td>
<td class="column-5">Research Poster, Academic Poster</td>
</tr>
<tr class="row-10">
<td class="column-1">40 x 60 in.</td>
<td class="column-2">1016.0 x 1524.0 mm.</td>
<td class="column-3">101.60 x 152.40 cm.</td>
<td class="column-4">Inkjet</td>
<td class="column-5">Bus Stop, Subway Poster</td>
</tr>
</tbody>
</table>
<p>As seen above, custom posters can range in size. Let's explore some unique custom poster applications in detail.</p><h3>Concert and Band Posters</h3><p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/band-concert-poster-with-custom-size-and-design.jpg" alt="band concert poster with custom size and design" width="570" height="390"></p><p>Concert and band posters come in various sizes, ranging from handbills and flyers to large posters. Handbills typically measure 8.5" x 10" or 8.5" x 5", while large flyers and small letter-sized posters used for promotional purposes outside the venue measure 8.5" x 11". These posters are designed to grab attention and effectively promote events regardless of size.</p><p>The most requested size for band posters is 11" x 17" to 24" x 36". One cost-effective large-format advertising medium for concerts and events is wheatpasting posters, frequently observed adorning walls and fences repetitively. These posters allow bands and event organizers to reach a wider audience without breaking the bank.</p><h3>Academic and Research Posters</h3><p>Academic and research posters typically measure 48" x 36" and are used to present research findings or academic projects in a visually appealing and informative manner. These posters balance visuals with text, providing an overview of the research project and relevant commentary regarding the discoveries made throughout the process.</p><p>Inkjet printing is the most commonly used method for printing academic posters because it produces high-quality images and text. When designing an academic or research poster, it's essential to consider the balance between text and visuals, ensuring the information is presented clearly, and easy for the viewer to consume.</p><h2>Selecting the Right Paper and Printing Method</h2><p>Choosing the right paper and printing method is crucial for creating long-lasting, high-quality posters. Factors to consider include the poster's appropriate weight, cost, and desired lifespan. Paper weight is measured in grams per square meter (GSM), and it is suggested that the minimum weight for poster paper should be 90 GSM or g/m2 (60 pounds). If you have a decent budget, choose a heavier paper weight (120-170 GSM). In addition to giving your poster a more luxurious feel, it will make it more durable and longer lasting.</p><p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/a-poster-printed-on-acid-free-paper.jpg" alt="a poster printed on acid-free paper" width="570" height="390"></p><p>Let's look at two essential aspects of poster printing: using acid-free paper stock and choosing between digital and offset printing.</p><h3>Acid-Free Paper</h3><p>Acid-free paper has a neutral or basic pH, meaning it is devoid of sulfur and lignin, which can cause discoloration if not eliminated. Printing posters on acid-free paper prevents yellowing over time, ensuring the color of your poster remains vibrant and intact.</p><p>While acid-free paper may be slightly more expensive than standard printer paper, the investment is well worth it to preserve your poster's appearance long-term. This is especially important for posters displayed in public areas or those with sentimental value, as the colors and quality of the printed poster will remain intact for years to come.</p><h3>Digital vs. Offset Printing</h3><p>Digital and offset printing methods offer different advantages, depending on your poster's size and purpose. Digital printing is a more efficient and less labor-intensive process that is ideal for short-run production (smaller quantity) and when a rapid turnaround is necessary. On the other hand, offset printing provides higher-quality results and is more suitable for large-run production (larger quantity) and when a higher quality is required.</p><p>When deciding between digital and offset printing, consider factors such as the number of posters needed, the desired quality, and your budget. For small-scale projects or when time is of the essence, digital printing may be the best option. However, if you require a large number of posters or desire the highest possible quality, offset printing will be the better choice.</p><h2>Design Tips for Effective Posters</h2><p>The intent and goal of creating a poster is to grab attention and convey a message or information quickly. Good design accomplishes this, and effective poster design incorporates the following to do so:</p><ul><li><p>Minimalism</p></li><li><p>Visual hierarchy</p></li><li><p>Typography</p></li><li><p>Contrast</p></li></ul><p>By using these design elements strategically, you can ensure that your poster captures the attention of your target audience and effectively conveys your message. Let's explore these design principles in more detail.</p><p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/a-poster-with-minimalistic-design-visual-hierarchy.jpg" alt="a poster with minimalistic design and visual hierarchy" width="570" height="390"></p><h3>Minimalism and Visual Hierarchy</h3><p>Minimalism in design emphasizes simplicity, functionality, and elegance. Using a restricted color palette, basic forms, and negative space, you can create a straightforward and practical design highlighting important elements and attracting the viewer's attention. Minimalism is particularly relevant for small and medium-sized posters, as a high concentration of text can render the poster challenging to read and ultimately ignored.</p><p>On the other hand, visual hierarchy refers to guiding the viewer's gaze through the poster using eye-catching graphics and text. You can create a clear and ordered poster that effectively conveys your message by arranging design elements to emphasize and highlight the most important information.</p><h3>Typography and Contrast</h3><p>Typography is the art and technique of arranging letters and text to make written language legible, readable, and aesthetically pleasing when displayed. Bold typography can be employed as a singular image on posters, creating an eye-catching focal point that draws the viewer in.</p><p>Contrast, on the other hand, can be employed to create visual interest and direct attention to certain aspects of a poster. By utilizing different colors, sizes, and font weights, you can increase the readability of your text and ensure that your poster effectively communicates its intended message.</p><p>Combining typography and contrast can create visually appealing designs that enhance your poster's aesthetics and effectiveness.</p><h2>Printing Your Poster: DIY or Professional Services?</h2><p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/poster-printed-with-diy-professional-services.jpg" alt="poster printed with DIY or professional services" width="570" height="390"></p><p>Deciding between DIY printing and professional services depends on quality, cost, and convenience. While DIY printing can be more affordable, it may result in lower-quality posters, especially for large sizes. On the other hand, professional printing services offer higher quality and a wider range of options, ensuring your poster looks its best.</p><p>Let's weigh the pros and cons of each option.</p><h3>Pros and Cons of DIY Printing</h3><p>DIY printing can be cost-efficient and require less time and effort than a professional printing company. This may be an attractive option for those on a tight budget or who need a small number of posters printed quickly for their poster printing project. However, the quality of the print may not be as high as that of professional printing, which could impact your poster's overall effectiveness and appearance.</p><p>In addition, DIY printing may be limited in terms of the available printing methods and materials, which could affect the longevity and vibrancy of your poster. If you're considering DIY printing, weighing the potential savings against the potential drawbacks in terms of quality and durability is essential.</p><h3>Benefits of Professional Printing Services</h3><p><a target="_blank" rel="noopener noreferrer" href="https://www.clashgraphics.com">Professional printing services</a> provide higher quality prints and a broader selection of options than DIY printing. They use higher-quality materials and have access to more advanced printing technology, ensuring that your poster looks its best. Professional printing services also offer various finishing options, including lamination, mounting, and framing, which can help protect your poster and make it look more professional.</p><p>In conclusion, a professional printing company can provide superior quality, a more comprehensive selection of finishing options, and printing services that include:</p><ul><li><p>Higher quality materials</p></li><li><p>Access to more advanced printing technology</p></li><li><p>A selection of finishing options, such as lamination, mounting, and framing - to safeguard and make your poster appear more professional</p></li></ul><h2>Summary</h2><p>Throughout this reference of standard poster sizes, we've explored the dimensions and purposes of small, medium, and large posters and specific applications for custom-size poster projects. We delved into the importance of selecting the right paper and printing method. Lastly, we shared design tips for creating compelling, easy-to-read, and eye-catching posters.</p><p>By understanding the nuances of poster sizes, design principles, and printing methods, you can confidently create captivating posters that effectively convey your message and leave a lasting impression. Now go forth and unleash your creativity, and produce a captivating poster!</p><h2>Frequently Asked Questions</h2><h3>Is 18x24 a standard poster size?</h3><p>Yes, 18x24 is a standard poster size as well as the most popular medium poster size.</p><h3>Is 24x36 a standard poster size?</h3><p>Yes, 24x36 is a standard poster size, often used at trade shows, exhibits, and to display home decor/art.</p><h3>What is the standard poster size ratio?</h3><p>The most common poster size ratios are 2:3 and 4:3. Popular sizes include 18" x 24", 24" x 36" and 27" x 40".</p><p>16:9 is also used for widescreen digital posters, with 48" x 36" being the most common size for print posters.</p><h3>What is the importance of acid-free paper in poster printing?</h3><p>Acid-free paper is essential to poster printing as it preserves vivid colors and prevents discoloration over time, ensuring your poster remains vibrant.</p><h3>What is the difference between digital and offset printing?</h3><p>Digital printing is ideal for short-run production and when a rapid turnaround is necessary, while offset printing is better suited to large-run production and when a higher-quality result is desired.</p><p itemscope="" itemtype="https://schema.org/LocalBusiness">
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<p>To view the original version on Clash Graphics, visit: <a href="https://www.clashgraphics.com/printing-tips/standard-poster-sizes-guide/">https://www.clashgraphics.com/printing-tips/standard-poster-sizes-guide/</a></p>Clash Graphicshttp://www.blogger.com/profile/02982811109025097689noreply@blogger.com2233 Peachtree Rd STE 202, Atlanta, GA 30309, USA33.8151009 -84.39116685.5048670638211519 -119.5474168 62.125334736178843 -49.234916799999993tag:blogger.com,1999:blog-2856223293560916996.post-25161474115624561602023-05-29T15:59:00.000-07:002023-05-29T15:59:21.547-07:00Types of Printers - Pros, Cons, and Uses<p>Need help determining what type of printer will best serve your business needs? Knowing what types of printers are available will help you acquire the right one for your printing volume and quality.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/types-of-printers-print-press-run.jpg" alt="types of printers print press run" width="570" height="380"></p>
<p><a href="https://www.clashgraphics.com">clashgraphics.com</a> gathered information about printer types, their advantages and disadvantages, and their specific uses.</p>
<h2>Different Types of Printers</h2>
<p>Printers are an essential component of modern-day offices and homes. They are available in various types and sizes, each designed to fulfill different printing needs. <a href="https://www.clashgraphics.com/printing-tips/history-timeline-evolution-computer-printers/" rel="nofollow">Computer printers have evolved</a>, with the most <a href="https://kb.iu.edu/d/agta" target="_blank">common types of printers</a> are inkjet, laser, solid ink, continuous ink, LED, dot matrix, and A3 printers. Consider the following printer types, their principal use, advantages, and disadvantages:</p>
<h3>1. Inkjet Printers</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/inkjet-printer.jpg" alt="inkjet-printer" width="570" height="380"></p>
<p>Inkjet printers utilize ink cartridges to create images and text on paper. They are ideal for printing high-quality images, photos, and color documents. Inkjet printers are used in homes and small offices for printing documents, graphics, and photographs. They are very affordable and easy to use.</p>
<p><em><strong>Advantages</strong></em></p>
<ul>
<li>Affordable price</li>
<li>Produces high-quality printing</li>
<li>Can print on various paper types, including photo paper</li>
<li>Excellent for printing images and graphics</li>
</ul>
<p><em><strong>Disadvantages</strong></em></p>
<ul>
<li>Ink cartridge replacements can be expensive</li>
<li>Ink may smudge on certain paper types</li>
<li>Ink may fade with time and light exposure</li>
</ul>
<h3>2. Laser Printers</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/laser-printer.jpg" alt="laser printer" width="570" height="380"></p>
<p>Laser printers use toner cartridges to print text and images on paper. They are ideal for printing large volumes of office documents quickly and efficiently. They are used in offices and businesses that require high volumes of printing.</p>
<p><em><strong>Advantages</strong></em></p>
<ul>
<li>Fast printing speed</li>
<li>High-quality text printing</li>
<li>Lower cost per page than inkjet printers</li>
<li>Good for printing documents</li>
</ul>
<p><em><strong>Disadvantages</strong></em></p>
<ul>
<li>Expensive initial cost</li>
<li>Capable but not suitable for printing images and graphics</li>
<li>Limited paper types, cannot print on glossy photo paper</li>
</ul>
<h3>3. Solid Ink Printers</h3>
<p>Solid ink printers utilize solid ink sticks instead of liquid ink cartridges. They are ideal for printing high-quality color documents, graphs, and images. They are used in businesses that require high-quality color printing.</p>
<p><em><strong>Advantages</strong></em></p>
<ul>
<li>High-quality color printing</li>
<li>Cost-effective for printing high volumes of color documents</li>
<li>Excellent for printing images and graphics</li>
</ul>
<p><em><strong>Disadvantages</strong></em></p>
<ul>
<li>Elevated initial cost</li>
<li>Not suitable for black-and-white documents</li>
<li>Limited paper types, cannot print on glossy photo paper</li>
</ul>
<h3>4. Continuous Ink Printers</h3>
<p>Continuous ink printers use sizable ink tanks instead of smaller ink cartridges. They are ideal for printing documents and images in high volumes. They are typically used in businesses that require a high volume of printing.</p>
<p><em><strong>Advantages</strong></em></p>
<ul>
<li>Low cost per page</li>
<li>Can print high volumes of documents and images</li>
<li>Excellent for printing images and graphics</li>
</ul>
<p><em><strong>Disadvantages</strong></em></p>
<ul>
<li>Expensive initial cost</li>
<li>Ink can dry out if not used regularly or properly</li>
<li>Limited paper types, cannot print on glossy photo paper</li>
</ul>
<h3>5. LED Printers</h3>
<p>LED printers use LED technology to produce images and text on paper. They are similar to laser printers but are more affordable and use significantly less power. These printers are ideal for printing text documents quickly and efficiently.</p>
<p><em><strong>Advantages</strong></em></p>
<ul>
<li>Rapid printing speed</li>
<li>Significantly low energy consumption</li>
<li>Lower cost per page than laser printers</li>
</ul>
<p><em><strong>Disadvantages</strong></em></p>
<ul>
<li>Limited paper types, cannot print on glossy photo paper</li>
<li>Not recommended for printing high-quality images and graphics</li>
<li>Elevated initial cost</li>
</ul>
<h3>6. Dot Matrix Printers</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/dot-matrix-printer.jpg" alt="dot matrix printer" width="570" height="380"></p>
<p>Dot matrix printers utilize pins that strike an ink ribbon, creating dots that form images and text on paper. They are ideal for printing multi-part forms and invoices. They can print on continuous paper and make clear and legible carbon copies.</p>
<p><em><strong>Advantages</strong></em></p>
<ul>
<li>Prints on multi-part forms and carbon copies</li>
<li>Affordable price</li>
<li>Long-lasting, reusable ink ribbons</li>
<li>Suitable for printing in harsh industrial or factory environments</li>
</ul>
<p><em><strong>Disadvantages</strong></em></p>
<ul>
<li>Low-quality printing</li>
<li>Slow printing speed</li>
<li>Limited resolution</li>
<li>Inconveniently loud and noisy</li>
</ul>
<h3>7. A3 Printers</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/a3-printer.jpg" alt="A3 printer" width="570" height="380"></p>
<p>A3 printers are designed to print on larger paper sizes (up to 11 x 17 inches). These printers are ideal for producing large documents, posters, and brochures. They are typically used in offices, graphic design studios, and print shops.</p>
<p><em><strong>Advantages</strong></em></p>
<ul>
<li>Prints on larger paper sizes</li>
<li>Ideal for printing posters and large or oversized documents</li>
<li>High-quality printing</li>
<li>Suitable for printing marketing materials, like brochures</li>
</ul>
<p><em><strong>Disadvantages</strong></em></p>
<ul>
<li>Elevated initial cost</li>
<li>Significantly larger size and heavier weight than standard printers</li>
<li>Consumes more ink and toner than standard printers</li>
<li>Limited paper types, cannot print on glossy photo paper in several models</li>
</ul>
<p>Each type of printer has advantages and disadvantages, and choosing the right one for your needs depends on your business niche requirements. Consider factors like the document types you will be printing, the printing volume you will be doing, and your budget when selecting a printer.</p>
<h3>Printer Types</h3>
<p>The <a href="https://www.clashgraphics.com/printing-tips/future-of-printing-industry/">future of printing</a> will be exciting, but in this article you discovered the different types of printers, pros and cons, and how they are best suited for office use.</p>
<p>Determining which printer type best suits your business’s needs will help you produce the printed material you require more quickly and efficiently.</p>
<p>Not acquiring the right printer for your office will leave you incapable of producing high-quality and accurate printed material to meet your needs.</p>
<p>Sources:<br />kb.iu.edu/d/agta<br />codingmarkingdigest.org/solutions/continuous-inkjet-printer-advantages-and-disadvantages/<br />atikaschool.org/kcse-computer-studies-questions-and-answers-836310/state-advantages-and-disadvantages-of-laser-printers<br />ledlights.org/FAQ/What-is-an-LED-Printer.html<br />lerablog.org/technology/hardware/which-printer-should-i-buy-inkjet-laser-or-led/</p>
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<span itemprop="telephone">(678) 235-3464</span>
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<p>To view the original version on Clash Graphics, visit: <a href="https://www.clashgraphics.com/printing-tips/types-printers-pros-cons-uses/">https://www.clashgraphics.com/printing-tips/types-printers-pros-cons-uses/</a></p>
Clash Graphicshttp://www.blogger.com/profile/02982811109025097689noreply@blogger.com02233 Peachtree Rd STE 202, Atlanta, GA 30309, USA33.8151009 -84.39116685.5048670638211519 -119.5474168 62.125334736178843 -49.234916799999993tag:blogger.com,1999:blog-2856223293560916996.post-77375460140613526472023-04-14T07:47:00.000-07:002023-04-14T07:47:40.711-07:00Gang Run Printing - Definition, Advantages, and Disadvantages<p>Don't understand gang run printing, and need help determining a more economical way to get your printing needs fulfilled? Learning the practicality, advantages, and disadvantages of gang run printing will enable you to get the products you need quickly and inexpensively.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/gang-run-printing.jpg" alt="Gang run printing produces consistent high quality prints" width="570" height="390"></p>
<p>clashgraphics.com gathered information about the definition, advantages, and disadvantages of gang run printing and how it makes economic sense for your project.</p>
<h2>What is Gang Run Printing?</h2>
<p>Gang run printing (combination printing) is a process in which multiple print jobs are combined on a large single sheet of paper. This method aims to reduce printing costs by sharing the setup costs across multiple jobs. The process involves using a large sheet of paper, placing numerous designs, then after printing, cutting each job down into its correct size.</p>
<p>Gang run printing is used for various printed products, including business cards, flyers, brochures, postcards, etc.</p>
<h3>Benefits and Limits of this Businesses Printing Practice</h3>
<p>While the concept of gang run printing is a brilliant way to economize paper, time, setup efforts, and printing costs, it comes with its limitations. When you require specific paper weight, ink color, etc., the gang run process may not serve your needs. There are some trade-offs, so if you are considering <a href="https://www.clashgraphics.com">gang run printing in Atlanta</a>, understand the following advantages and disadvantages:</p>
<h3>Advantages of Gang Run Printing</h3>
<p>Among the printing processes available, gang run printing may be the most efficient and economical option. Gang run printing advantages include:</p>
<p><strong>Cost-Effective</strong> - One of the most significant advantages of gang run printing is its cost-effectiveness. Since setup costs are shared among multiple print jobs, the overall cost of paper, ink, and printing is significantly reduced. This makes gang run printing an ideal option for customers requiring large print quantities without exceeding their marketing or advertising budget.</p>
<p><strong>Fast Turnaround Time</strong> - With gang run printing jobs, the turnaround time is significantly quicker as multiple print jobs are combined in a single print run. This means the prints are produced faster, cut, and delivered to the customer in a much shorter time frame.</p>
<p><em>Note:</em> Customers can choose the delivery time for their job. Most printing companies can offer <a href="https://www.clashgraphics.com/same-day-printing/">same day printing</a>, or more than 7 day delivery (typically, the longer the lead time, the lower the price). More lead time means greater opportunities for your printer to optimize costs by doing a gang run or optimizing delivery routes and schedules. The increased cost-efficiency gained from this technology is transferred to the customers as discounted pricing.</p>
<p><strong>Flexibility</strong> - Gang run printing offers significant flexibility for the design and layout of prints. Multiple designs can be combined or arranged on a single sheet, meaning businesses can produce multiple prints without having to order separate print runs for each design.</p>
<p><strong>Quality Prints</strong> - Another advantage is its consistently high-quality prints. The process uses high-quality paper and cutting-edge printing technology, and although the cuts are not exact, the paper and print qualty are consistent - as they are produced in one single run.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/gang-run-printer-in-atlanta.jpg" alt="Gang run printing increases turn around time and reduces costs" width="570" height="390"></p>
<h3>Disadvantages of Gang Run Printing</h3>
<p>While <a href="https://en.wikipedia.org/wiki/Gang_run_printing" target="_blank">gang run printing</a> presents powerfully compelling advantages, it is not the ideal option for every print job. Consider the following disadvantages before committing your resources to this printing process:</p>
<p><strong>Limited Customization</strong> - One of the more significant disadvantages of gang run printing is its restricted customization options. Since multiple print jobs are combined on a single sheet, each print job must conform to a specific set of requirements, including:</p>
<ul>
<li>Paper weight, texture, and color</li>
<li>Ink type and color</li>
<li>Printing technology</li>
</ul>
<p>This means projects requiring highly customized printing may not find gang run printing suitable for their specific needs.</p>
<p><strong>Inconsistent Color Quality</strong> - Another disadvantage of gang run printing is its potential to produce inconsistent color or tone quality. With multiple print jobs combined on a single sheet, there is a significant risk that the color quality and consistency may vary from one print to another. This is especially true when different print jobs use varying color schemes or when the applied printing technology is of a lower standard.</p>
<p><em>Note</em>: For projects that require specific color matching, or pantone colors for example, gang run printing will not satisfy your needs.</p>
<p><strong>Limited Paper Choices</strong> - Gang run printing is significantly limited for paper choices. With multiple print jobs combined on a single sheet, individual print jobs must conform to a specific paper weight, thickness, and quality. Businesses requiring particular types of paper may not find gang run printing suitable for their needs.</p>
<h3>Uses of Gang Run Printing</h3>
<p>In this article, you discovered what gang run printing is, its advantages, and disadvantages when you require fast, high-quality, and inexpensive print jobs.</p>
<p>Knowing what gang run printing is and its advantages and disadvantages will help you make informed decisions when printing your business cards, postcards, flyers, door hangers, etc.</p>
<p>Lacking knowledge of gang run printing may leave you paying more or not getting the product you planned or needed.</p>
<p>Sources:<br><br>d3.harvard.edu/platform-rctom/submission/raksul-japanese-uber-for-printing/<br>idealabs.byu.edu/publications/2014HThesisDFullmer.pdf</p>
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<span itemprop="name">Clash Graphics Print Shop Atlanta Flyer Printing</span>
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<span itemprop="streetAddress">2233 Peachtree Rd NE Ste 202</span> <span itemprop="addressLocality">Atlanta</span>, <span itemprop="addressRegion">GA </span><span itemprop="postalCode">30309</span><br>
<span itemprop="telephone">(678) 235-3464</span>
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<p>To view the original version on Clash Graphics, visit: <a href="https://www.clashgraphics.com/printing-tips/gang-run-printing-definition-advantages-and-disadvantages/">https://www.clashgraphics.com/printing-tips/gang-run-printing-definition-advantages-and-disadvantages/</a></p>Clash Graphicshttp://www.blogger.com/profile/02982811109025097689noreply@blogger.com02233 Peachtree Rd STE 202, Atlanta, GA 30309, USA33.8151009 -84.39116685.5048670638211519 -119.5474168 62.125334736178843 -49.234916799999993tag:blogger.com,1999:blog-2856223293560916996.post-50735458513964352002023-03-17T09:57:00.002-07:002023-03-17T09:57:58.933-07:00How to Write a Book
<p>Researching or preparing to write a book? Understanding how to organize and get your ideas on paper will help you develop and tell your story in an appealing and marketable way.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/book-writing.jpg" alt="Writing a book requires plotting an idea and developing characters" width="570" height="390"></p>
<p><a href="https://www.clashgraphics.com">clashgraphics.com</a> gathered information and tips to create a step-by-step guide on how to write a successful book that keeps you focused and maximizes your creativity.</p>
<h2>Step 1. Why</h2>
<p>Define what you want to write about. It may be your own story, a personal struggle with relationships or addiction, a profound or revealing experience, a new perspective on a significant or old issue, or a story from your imagination. Whatever you choose, people adore stories, and we've been learning from them for centuries.</p>
<p>Before you start writing, typing, or overthinking about your book, be honest with yourself about your reasons for writing it. Consider the following:</p>
<ul>
<li>Are you seeking riches and fame?</li>
<li>Is writing a necessity for advancing your career?</li>
<li>Do you dream about seeing your name printed on a book cover?</li>
<li>Do you have a great story that you want to share with the world?</li>
<li>Can you solve a problem for a portion of the population?</li>
<li>What is my book about?</li>
<li>Why is the story interesting or important?</li>
<li>Who will want to read my book?</li>
</ul>
<p>Once you’ve defined your writing subject, it’s time to set yourself up for success.</p>
<h3>Step 2. Set up Your Workspace</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/writing-space.jpg" alt="Writing a book requires working in a space without distractions" width="570" height="390"></p>
<p>Successful writers work best with minimal distractions and easy access to materials and references they may need. Also, make sure the location you select works with your writing medium. If you want to write on a desktop or laptop, make sure you have a sturdy desk, adequate lighting, and an easily accessible power connection.</p>
<p><em>Tip:</em> Pick a comfortable, sturdy, and supportive chair. You may be sitting for hours, and an uncomfortable chair can become a significant (and painful) distraction.</p>
<h3>Step 3. Outline Your Story</h3>
<p><a href="https://writing.ku.edu/writing-process" target="_blank">The writing process</a> is not fixed, but accomplished writers spend considerable time outlining their books before physically writing them. Outlines can be highly detailed chapter outlines or simple guides in which sections of the book are plotted. Regardless of your method, you must have a roadmap or guide for your writing.</p>
<h3>Step 4. Research Your Idea</h3>
<p>If you’re writing a nonfiction book, you must deeply research your subject matter and location to write about it effectively. Even a fictional work should be grounded in some degree of reality. For example:</p>
<ul>
<li>A sci-fi adventure (set in space) will be more effective and relatable if the physics and technology draw insights and definitions from reality.</li>
<li>If you’re writing a crime story, research how police typically investigate crime scenes and protect the evidence chain of custody while seeking their perpetrator.</li>
</ul>
<p><em>Tip:</em> Interview people associated with your topic. An astronaut can give you valuable insight into what someone experiences during takeoff or weightlessness, while a police detective can help you understand the importance of preserving a crime scene.</p>
<h3>Step 5. Establish a Writing Routine</h3>
<p>Writing your rough draft requires consistent routines and productive writing habits. Consider the following:</p>
<ul>
<li>Treat writing like a full-time job</li>
<li>Establish daily word count targets</li>
<li>Schedule writing time and put it on your calendar</li>
<li>Set alarms to help you structure start, stop, and break times</li>
</ul>
<p><em>Tip:</em> Set your writing goals based on your speed and deadlines, and avoid adjusting them after you’ve set them.</p>
<h3>Step 6. Write Your First Draft</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/book-first-draft.jpg" alt="Writing a book requires writing a first draft" width="570" height="390"></p>
<p>Write your first draft without worrying about editing. Focus on writing something now, and figure out if it’s a keeper or how it needs to be polished later. To finish a book, you’ll have to get used to writing fast and leaving the editing for later.</p>
<p><em>Note:</em> Be prepared to spend as much time editing your book as you did writing it, so leave the editing part for later. Focus on getting your story written, and don’t worry about spelling or grammatical mistakes.</p>
<p><em>Tip:</em> Whenever you experience writer’s block or feel stuck, try referring to your notes, outline, or research to get inspired again.</p>
<h3>Step 7. Solicit Feedback</h3>
<p>Requesting feedback on your book, starting early and from as many reliable sources as possible, is crucial. Collect their feedback and apply relevant suggestions to the chapters they’ve read and wherever else they may apply.</p>
<p><em>Tip:</em> Avoid letting your ego keep you from absorbing good or critical feedback. Your friends and fellow writers are trying to help you, not offend you.</p>
<h3>Step 8. Edit Your Work</h3>
<p>Good books go through several rounds of editing and revisions. You can go through the editing process yourself or ask a qualified friend, fellow writer, or a professional editor to help. Whichever path you choose, you need an honest, ruthless perspective on your writing so you can know what needs re-tooling.</p>
<h3>Step 9. Write the Second Draft</h3>
<p>The second draft is an opportunity to apply more extensive revisions and edits. It’s also an opportunity to consider more significant, overarching questions that can only be answered after completing your first draft. Consider the following:</p>
<ul>
<li>Does your book have a consistent tone?</li>
<li>Is there an overarching theme that needs developing and strengthening?</li>
<li>Are there weak parts of the book that can be entirely omitted?</li>
</ul>
<p>Your second draft provides an opportunity to address more granular questions; Does the book have an appealing opening hook? An impactful conclusion?</p>
<h3>Step 10. Publish Your Book</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/published-book.jpg" alt="Writing a book requires several drafts until publishing" width="570" height="390"></p>
<p>Now that you’ve finished your final draft, it’s time to publish. Self-publishing is easier than ever with the popularity of online marketplaces and e-readers like the Kindle. If you prefer the traditional publishing route, you can submit a literary proposal to a publishing house (ideally through a literary agent).</p>
<p>Once you’ve successfully published your book, sit back, relax, and start considering ideas for your next book.</p>
<h3>Writing a Book</h3>
<p>In this article, you discovered essential information, tips, and steps to help you stay focused and on track to successfully <a href="https://www.northcentralcollege.edu/news/2021/05/26/how-write-and-publish-book" target="_blank" rel="nofollow">write and publish your book</a>.</p>
<p>Knowing how to structure your ideas and workspace will help eliminate annoying distractions while maximizing your writing potential and creativity.</p>
<p>Your lack of structure and preparation will likely result in a lost train of thought, poor writing, unfinished work, and your failure as a writer.</p>
<p>Sources:<br>northcentralcollege.edu/news/2021/05/26/how-write-and-publish-book<br>students.aiu.edu/submissions/profiles/resources/onlineBook/Z3G9E6_How%20to%20write%20a%20book%20AIU.pdf<br>writing.ku.edu/writing-process</p>
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<span itemprop="name">Clash Graphics Print Shop Atlanta Flyer Printing</span>
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<span itemprop="streetAddress">2233 Peachtree Rd NE Ste 202</span> <span itemprop="addressLocality">Atlanta</span>, <span itemprop="addressRegion">GA </span><span itemprop="postalCode">30309</span><br>
<span itemprop="telephone">(678) 235-3464</span>
</p>
<p>To view the original version on Clash Graphics, visit: <a href="https://www.clashgraphics.com/printing-tips/how-to-write-a-book/">https://www.clashgraphics.com/printing-tips/how-to-write-a-book/</a></p>Clash Graphicshttp://www.blogger.com/profile/02982811109025097689noreply@blogger.com02233 Peachtree Rd STE 202, Atlanta, GA 30309, USA33.8151009 -84.39116685.5048670638211519 -119.5474168 62.125334736178843 -49.234916799999993tag:blogger.com,1999:blog-2856223293560916996.post-65744914338805176102023-02-16T08:49:00.000-08:002023-02-16T08:49:25.039-08:007 Essential Graphic Design Tools and Programs<p>Need help determining which tools you will need as a graphic designer? Knowing which tools to invest your resources and time will help you produce stunning graphic work for your projects and clients.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/graphic-designer-tools.jpg" alt="Essential graphic design tools include software programs and personal skills" width="570" height="390"></p>
<p>clashgraphics.com gathered information on seven essential graphic design tools to help you become a better graphic designer while producing high-quality, eye-catching graphic designs.</p>
<h2>Basic Design Tools</h2>
<p>Traditionally, pencils, compasses, rulers, and drawing triangles have been considered standard design tools and have been used to characterize design and designers. While these tools are still relevant in manual design work, technological advances have radically altered how today’s designers develop projects from concept to finished work. To be successful, graphic designers in today’s competitive digital market should be familiar with the following tools:</p>
<h3>1. Adobe Photoshop</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/photoshop-logo.jpg" alt="Essential graphic design tools and programs include photoshop" width="570" height="390"></p>
<p>Photoshop is an image creation, graphic design, and photo editing software developed by Adobe. This dynamic software provides multiple built-in image editing features for pixel-based images, raster graphics, and vector graphics. Adobe Photoshop first came to market in 1988.</p>
<p>Photoshop can be challenging to learn and use, and (as for design software) it is not always the most intuitive or user-friendly. Additionally, Photoshop is proprietary software, which means it is not available for free but can be used during a 7-day free trial.</p>
<p><em>For more information on downloading this program and prices, visit <a href="https://www.adobe.com/products/photoshop.html" rel="nofollow">adobe.com/products/photoshop.html</a></em></p>
<h3>2. Adobe Illustrator</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/adobe-illustrator-logo.jpg" alt="Essential graphic design tools and programs include adobe illustrator" width="570" height="390"></p>
<p>Adobe Illustrator is among the industry-leading graphic design tools that let you design practically anything imaginable (logos, icons, graphics, and illustrations) and customize your work with professional-level precision.</p>
<p>Adobe Illustrator is an excellent tool to use. It is user-friendly, has a great selection of features, and is available on multiple platforms. You can start using this tool during a 7-day free trial, but like Photoshop, Illustrator is also proprietary software.</p>
<p><em>For more information on downloading this program and prices, visit <a href="https://www.adobe.com/products/illustrator.html" rel="nofollow">adobe.com/products/illustrator.html</a></em></p>
<h3>3. Adobe InDesign</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/adobe-indesign-logo.jpg" alt="Essential graphic design tools and programs include adobe indesign" width="570" height="390"></p>
<p>Used by graphic designers, publishers, marketing professionals, and artists, InDesign is desktop publishing software for designing flyers, brochures, magazines, newspapers, books, and more. Finalized projects created with this software can be shared in digital and printed formats.</p>
<p>InDesign is an excellent, user-friendly software that is relatively easy to master. You can download and start using this design tool during a 7-day free trial, but like other Adobe products, it is proprietary software.</p>
<p><em>For more information on downloading this program and prices, visit <a href="https://www.adobe.com/products/indesign.html" rel="nofollow">adobe.com/products/indesign.html</a></em></p>
<h3>4. Adobe After Effects</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/adobe-after-effects-logo.jpg" alt="Essential graphic design tools and programs include adobe after effects" width="570" height="390"></p>
<p>After Effects is acclaimed for its motion graphics tools, which designers and animators use to create 2D and 3D animations.</p>
<p>Adobe After Effects is a powerful and feature-rich animation and effects application widely used by professionals in the film and television industry. This professional-grade program is challenging to learn without help but is worth the effort. You can start using this dynamic tool during a 7-day free trial, but like other Adobe products, it is also proprietary software.</p>
<p><em>For more information on downloading this program and prices, visit <a href="https://www.adobe.com/products/aftereffects.html" rel="nofollow">adobe.com/products/aftereffects.html</a></em></p>
<h3>5. Canva</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/canva-design-tool.jpg" alt="Essential graphic design tools and programs include canva" width="570" height="390"></p>
<p>Canva is a user-friendly, easily accessible design tool for your phone or tablet, which makes creating custom graphics a breeze. It provides readymade templates, as well as a free platform, and offers additional features with paid subscriptions such as Canva Pro and Canva for Enterprise.</p>
<p>Not only can you enhance your social media content, but you can also use Canva to design <a href="https://www.clashgraphics.com/categories/flyer-printing-in-atlanta">flyers</a>, presentations, invitations, posters, brochures, and <a href="https://www.clashgraphics.com/business-cards-printing-in-atlanta">business cards</a>. Plus, you can purchase physical products and have them printed and shipped.</p>
<p><em>For download and pricing information, visit <a href="https://www.canva.com/" rel="nofollow">canva.com</a></em></p>
<h3>6. Sketch</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/sketch-design-tool.jpg" alt="Essential graphic design tools and programs include sketch" width="570" height="390"></p>
<p>This software is designed to help businesses design icons and vector graphics, seamlessly collaborate with team members, and modify a design’s topography or fonts through a unified platform. The application allows employees to automate workflows, give and receive feedback on designs, and share prototype links with stakeholders.</p>
<p>Sketch is intuitive and easy to use, and the software’s plugins make work effortless and seamless. It has multiple learning resources online, shortening the learning process. If your work is collaborative, the only drawback is that team members must use IOS to interact.</p>
<p>You can download Sketch for free as a student or educator. With access to the design platform, you get a set of powerful tools, including a Mac app, web app, and iPhone app (for design, collaboration, and prototyping). You also have the option to switch to a subscription.</p>
<p><em>For download and pricing information, visit <a href="https://www.sketch.com/" rel="nofollow">sketch.com</a></em></p>
<h3>7. Figma</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/figma-design-tool.jpg" alt="Essential graphic design tools and programs include figma" width="570" height="390"></p>
<p>Figma is a powerful online design tool that helps you create anything (websites, applications, logos, and more). Learning to utilize Figma allows you to work with and develop User Interface Design and User Experience Design.</p>
<p>This software design tool is easy for anyone to use (on any platform) and allows teams to share their design work and libraries seamlessly. Figma is an excellent free tool for designers but it is not free forever. There is a free trial period; after it expires, you will need to pay for a subscription.</p>
<p><em>For more information on downloading this versatile program and its prices, visit <a href="https://www.figma.com/graphic-design-tool/" rel="nofollow">figma.com/graphic-design-tool/</a></em></p>
<h3>BONUS: Skills All Graphic Designers Need</h3>
<p>Graphic designers unify art and technology, so they need knowledge of design principles and software proficiency. Because they often work directly with customers and colleagues on multiple projects, they also need essential “soft skills” like communication and quick problem-solving. Consider the following skills to be crucial for a successful graphic designer:</p>
<p><strong>Creativity</strong> - Graphic designers are frequently tasked with developing new and unique ideas.</p>
<p><strong>Communication</strong> - You must understand that graphic design is visual communication, so communication skills are fundamental to a graphic designer’s work.</p>
<p><strong>Strategy</strong> - Graphic designers must be strategic thinkers. They must consider how design elements work together and how to best convey meaning while sticking to design parameters.</p>
<p><strong>Problem-Solving</strong> - Think of a design brief as a problem - A client needs to communicate a message, and the proper graphic design work will solve their problem.</p>
<p><strong>Time Management</strong> - Graphic designers often work on multiple projects simultaneously and may be confronted with different deadlines from several clients.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/time-management.jpg" alt="Essential graphic design skills include time management" width="570" height="390"></p>
<p><em>Note:</em> Drawing skills are not necessarily required for graphic design jobs. Most often, graphic designers use design software, so efficiency in the software is more crucial than improving one’s drawing skills.</p>
<h3>Graphic Design Tools</h3>
<p>In this article, you discovered information about several powerful graphic design tools to help you excel as a graphic designer, producing stunning, high-quality work.</p>
<p>Your proficiency in graphic design software tools will help you create better designs, communicate seamlessly with coworkers, and exchange immediate design feedback with your team.</p>
<p>Failing to become proficient with graphic design software and other programs will prohibit growth opportunities in your career as a graphic designer.</p>
<p>Sources:<br>artinstitutes.edu/about/blog/5-graphic-design-software-options-for-beginners<br>online.maryville.edu/blog/must-have-tools-for-graphic-designers/<br>sopa.tulane.edu/blog/6-software-master-while-earning-graphic-design-degree</p>
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<span itemprop="name">Clash Graphics Print Shop Atlanta Flyer Printing</span>
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<span itemprop="streetAddress">2233 Peachtree Rd NE Ste 202</span> <span itemprop="addressLocality">Atlanta</span>, <span itemprop="addressRegion">GA </span><span itemprop="postalCode">30309</span><br>
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<p>To view the original version on Clash Graphics, visit: <a href="https://www.clashgraphics.com/printing-tips/7-essential-graphic-design-tools-and-programs/">https://www.clashgraphics.com/printing-tips/7-essential-graphic-design-tools-and-programs/</a></p>Clash Graphicshttp://www.blogger.com/profile/02982811109025097689noreply@blogger.com12233 Peachtree Rd STE 202, Atlanta, GA 30309, USA33.8151009 -84.39116685.5048670638211519 -119.5474168 62.125334736178843 -49.234916799999993tag:blogger.com,1999:blog-2856223293560916996.post-675223613303436282023-01-11T09:45:00.000-08:002023-01-11T09:45:34.237-08:00Planning a Family Reunion<p>Need help organizing an inclusive, diverse, and fun family reunion? Knowing how to plan your family reunion and events in advance will help you keep everyone on the same page, well-informed, and more inclined to have a good time at the reunion.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/family-reunion.jpg" alt="Planning a family reunion can include taking portraits" width="570" height="390"></p>
<p>clashgraphics.com gathered essential planning and organizational information to help you plan a successful family reunion with abundant photo opportunities, games, events, traditional family recipes, and refreshments for all ages.</p>
<h2>Family Reunion Planning</h2>
<p>As you start your family reunion planning process, it is crucial to remember how these reunions can:</p>
<ul>
<li>Reinforce common family bonds</li>
<li>Educate and connect the next generation to their family’s past</li>
<li>Give continuation to stories about the family history</li>
<li>Keep recipes passed down over generations alive</li>
<li>Regenerate brother and sisterhoods</li>
<li>Reinvigorate appreciation of life's unique but parallel journeys</li>
</ul>
<p>Family reunions help young adults and children form solid identities about who they are and where they come from. Family reunions typically last only a day or two. So, by the time you have refreshed your family bonds, it's time to say goodbye. Consider the following <a href="https://www.aarp.org/home-family/friends-family/info-2022/reunion-planner.html" target="_blank">when planning your family’s reunion</a>:</p>
<h3>1 - Assemble a Reunion Planning Committee</h3>
<p>Gather a planning committee ranging in age and income; this will ensure there are activities that everyone can enjoy and afford. You want a diverse committee representing the youth, families with children, and seniors. People may feel hurt and neglected when they are left out. An added benefit to including younger generations in the reunion’s planning will prepare them to eventually take it over in the future. Committee members should consist of:</p>
<p><strong>Committee Chairperson</strong> - Coordinates all reunion-related subjects and follows up with other committee members to ensure delegated tasks are completed on time.</p>
<p><strong>Finance Director</strong> - Handles the reunion checking and savings accounts, maintains a detailed budget, and makes approved purchases.</p>
<p><strong>Correspondence Director</strong> - Communicates with family members (cards, notes, emails, group texts, maps, menus, etc.).</p>
<p><strong>Lodging Liaison</strong> - Ascertains accommodations for traveling family members and negotiates group rates.</p>
<p><strong>Food Director</strong> - Communicates with the caterer and handles the potluck. This person should be knowledgeable of food allergies and which family members have food restrictions or allergies.</p>
<p><strong>Entertainment Director</strong> - Organizes activities and events for all age groups (inflatable jumpers, sack races, scavenger hunts, talent shows, trivia games, etc.).</p>
<p><strong>RSVP Director</strong> - Confirms and tracks who’s attending.</p>
<p><strong>Welcome Committee</strong> - Prepares and distributes name tags, agendas, wayfinding, and signage. These individuals operate the registration booth, distribute shirts and keepsakes, help family members mingle, and serve as the first faces of the reunion.</p>
<p><em>Tip:</em> Create and distribute a bio sheet with a photo for each committee member, so everyone knows who did what to make the reunion happen.</p>
<h3>2 - Collect Input from Family Members</h3>
<p>The Correspondence Director should distribute questionnaires (6 to 9 months in advance) to family members to collect their input on when, where, and what they want to be included in the reunion’s activities.</p>
<p><em>Tip:</em> Email, social media, and texting apps can help people stay in touch between reunions and build excitement for upcoming events. Payment apps like PayPal or Venmo make it significantly easier to handle finances, including allowing people to contribute over time. Use Zoom or other streaming apps during the reunion’s events. This will help you include those who can’t attend in person.</p>
<h3>3 - Determine a Reunion Planning Center</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/reunion-planning.jpg" alt="Planning a family reunion can include assembling a committee" width="570" height="390"></p>
<p>A reunion generates paperwork: Even with subcommittees, the reunion committee chairperson needs copies of crucial information, like vendor contracts, updated registration data, and lodging details.</p>
<p>The chairperson might use a home office and keep everything in a simple file folder or separate folders for each committee (in a file box).</p>
<h3>4 - Reunion Finances</h3>
<p>Like it or not, your reunion will cost money. You’ll need to establish a budget and ask your family to contribute. You will need money for mailings, producing signage, printing shirts, and keepsakes, and venue and catering deposits.</p>
<p>You could craft a letter to each family member describing the upcoming reunion and asking for a financial contribution. Let them know how their money will be used.</p>
<p><em>Tip:</em> Give your family members monthly payment options for more-expensive activities like cruises or destination reunions. You can also ask individuals to donate specific services like printing or graphic design work as their contribution.</p>
<h3>5 - Develop a Theme</h3>
<p>Themes generate enthusiasm for your reunion and provide a guide for food, attire, decorations, memorabilia, and activities. Some popular themes include:</p>
<ul>
<li>The Roaring 20s</li>
<li>Country Western</li>
<li>Decade-based 50s, 60s, 70s, 80s</li>
<li>Anniversary (the 20th annual reunion, 50th wedding anniversary, etc.)</li>
<li>Heritage (Hawaiian, Irish, Italian, Mexican, etc.)</li>
</ul>
<p><em>Tip:</em> Your reunion’s theme should be incorporated in all communications, banners, signs, t-shirts, etc.</p>
<h3>6 - Design A Reunion Theme, Logo, and T-Shirts</h3>
<p>You can brand your reunion by designing (or commissioning a design) that represents your family, the reunion’s theme, and any significant happenings that may have influenced or shaped your family’s course.</p>
<p><em>Tip:</em> Consult the <a href="https://www.clashgraphics.com/graphic-design/">graphic designer</a> at the <a href="https://www.clashgraphics.com">print shop</a> you select to communicate your theme, colors, dates and location of the reunion. to print the reunion’s materials </p>
<h3>7 - Plan Activities for All Ages</h3>
<p>Fun activities are essential for getting relatives reacquainted after being out of touch for years or decades. Consider including some of the following:</p>
<p><strong>Show-and-Tell</strong> - Ask everyone to bring a family heirloom, photo, or other interesting memorabilia and share the story behind it.</p>
<p><strong>Family Recipe Bake-Off</strong> - Publish handed-down recipes and bake-off rules in your reunion’s newsletter. At the event, let the most senior generations judge whose food tastes most like the original.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/family-recipes.jpg" alt="Planning a family reunion can include using family recipes in cooking and baking competitions" width="570" height="390"></p>
<p><strong>Family Trivia</strong> - Gather entertaining information about ancestors and quiz the reunion attendees. Remember to present prizes to the winners.</p>
<p><strong>Genealogy Workshop</strong> - Ask family historians to bring their historical research and compare notes, or take the group on a research trip to the library.</p>
<p><strong>Camera Fun</strong> - Leave disposable cameras on tables. Everyone loves them, and you’ll have plenty of reunion photos to share afterward.</p>
<p><strong>Baby Photo Guessing Game</strong> - Smile and laugh at everyone’s baby photos as you try to figure out who each photo belongs to. The activity can include laying the photos out and asking guests to pin them on the right family tree branch.</p>
<p><em>Tip:</em> Ensure that everyone has the opportunity to participate in the games’ setup or playing, so no one feels left out.</p>
<h3>8 - Create Reunion Souvenirs</h3>
<p>Let family members take home reunion souvenirs; you could offer any of the filling items:</p>
<p><strong>Family Directories</strong> - These should include updated addresses and contact information.</p>
<p><strong>Family History Book</strong> - Let the family know that you will assemble a history book (available at the reunion) and ask for copies of documents, newspaper clippings, recipes, stories, or old pictures. Assemble a “proof” book and have it copied and bound. You can sell the books at cost and deliver them at the reunion.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/family-history-book.jpg" alt="Planning a family reunion can include creating a family history book" width="570" height="390"></p>
<p><strong>Reunion Portrait</strong> - A reunion allows you to shoot a family photo while you’re all together. Hire a professional photographer to capture and distribute the portrait after the reunion.</p>
<p><strong>Family Recipe Book</strong> - Along with recipes, include photos of the original bakers and stories about their recipes.</p>
<p><strong>Reunion Video</strong> - Capturing footage records family discoveries and fun moments created during the reunion. This is ideal for preserving and sharing family interviews or storytelling sessions.</p>
<p>Souvenirs allow family members to reminisce any time between reunions and maintain the motivation to stay in touch throughout the year.</p>
<h3>Family Reunions</h3>
<p>In this article, you discovered crucial information to help you organize and plan a successful and inclusive family reunion.</p>
<p>Your organizational and planning skills will help you gather your family and offer them a learning opportunity while having fun and making life-long memories.</p>
<p>Not knowing how to organize and plan your family reunion can leave family members left out, cause confusion, affect the overall turnout, and leave family unwilling to participate in future reunions.</p>
<p>Sources:<br>wisbar.org/NewsPublications/WisconsinLawyer/Pages/Article.aspx?Volume=91&Issue=9&ArticleID=26631<br>aarp.org/home-family/friends-family/info-2022/reunion-planner.html</p>
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<span itemprop="name">Clash Graphics Print Shop Atlanta Flyer Printing</span>
</p>
<p itemprop="address" itemscope="" itemtype="https://schema.org/PostalAddress">
<span itemprop="streetAddress">2233 Peachtree Rd NE Ste 202</span> <span itemprop="addressLocality">Atlanta</span>, <span itemprop="addressRegion">GA </span><span itemprop="postalCode">30309</span><br>
<span itemprop="telephone">(678) 235-3464</span>
</p>
<p>To view the original version on Clash Graphics, visit: <a href="https://www.clashgraphics.com/printing-tips/planning-a-family-reunion/">https://www.clashgraphics.com/printing-tips/planning-a-family-reunion/</a></p>Clash Graphicshttp://www.blogger.com/profile/02982811109025097689noreply@blogger.com02233 Peachtree Rd STE 202, Atlanta, GA 30309, USA33.8151009 -84.39116685.5048670638211519 -119.5474168 62.125334736178843 -49.234916799999993tag:blogger.com,1999:blog-2856223293560916996.post-67843158512349519492022-12-13T12:16:00.000-08:002022-12-13T12:16:17.078-08:00Powerful Logo Shapes for Your Business<p>Keep your logo and its design from misrepresenting your business and its values. Understanding how logo shapes impact messaging will help you craft a logo that meaningfully represents your business and its direction.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/logo-shapes.jpg" alt="Powerful logos use eye catching shapes" width="570" height="390"></p>
<p><a href="https://www.clashgraphics.com">clashgraphics.com</a> gathered the following information, definition, and tips about powerful logo shapes that can accurately represent your business to its audience and customers.</p>
<h2>Logo Shapes</h2>
<p>A logo shape is what makes your business and products recognizable over time. You may not have enough time to read the message on a billboard while speeding down the highway, but you will undoubtedly remember the logo in the ad. A logo’s shape and color can remind consumers of the brand, their experiences with it, and how they feel about it.</p>
<p>While brand recognition is one thing, <a href="https://uxplanet.org/knock-design-into-shape-psychology-of-shapes-6e43c6e59955" target="_blank">psychology is also at work</a>. A shape invokes a feeling, and successful brands will manipulate their logo design to attract these feelings. Consider the following shapes and what they can represent:</p>
<h3>Rectangular Logos</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/rectangle-logo-shape.jpg" alt="Powerful logo shapes include rectangles" width="570" height="390"></p>
<p>With a balanced nature and defined sides, rectangular logos represent stability, balance, reliability, professionalism, boldness, and confidence. Rectangular logos could be vertical, horizontal, squares, diagonally placed or represented in a 3D depiction.</p>
<p><em>Intention:</em> Squares and rectangles convey feelings of stability and balance. Subsequently, psychological associations of reliability and stability occur.</p>
<h3>Triangular Logos</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/triangle-logo-shape.jpg" alt="Powerful logo shapes include triangles" width="570" height="390"></p>
<p>Triangular logos represent a definitive target. They may represent ambition, focus, science, knowledge, wisdom, excellence, and performance.</p>
<p>A triangle could represent a graph, the way Adidas uses a design that speaks of performance. Or a three-pointed star like Mercedes Benz has owned and used for generations.</p>
<p>Like other logos, a triangle can be integrated with different shapes. The YouTube logo, for example, puts a play button on a rectangle field of red.</p>
<p><em>Intention:</em> Triangles are a flexible but less common logo shape. Triangles represent stability and ingenuity, as well as the arts. The harsh lines and geometry of triangles can result in very playful logos.</p>
<h3>Horizontal Lines in Logos</h3>
<p>Logos that inspire secure, well-structured, powerfully grounded, stable, calm, and assured feelings will likely contain horizontal lines.</p>
<p>An example of a horizontally lined logo design is the AT&T logo. As a telecom provider, the lines seem to wrap around the globe, assuring consumers that they will be connected in any corner of the world.</p>
<p><em>Intention:</em> Horizontal lines also represent dynamism and movement. Delivery companies often add horizontal lines to their logos to convey motion and speed.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/horizontal-vertical-lines.jpg" alt="Powerful logo shapes include horizontal and vertical lines" width="570" height="390"></p>
<h3>Vertical Lines in Logos</h3>
<p>Vertical lines can be used to symbolize progress, performance, measurability, achievement, strength, and possibilities. Successful brands use vertical lines in their logos to prove a point.</p>
<p><em>Intention:</em> Vertical lines strongly suggest stability, strength, and balance. The precision of vertical lines also conveys professionalism. They are often used in corporate logos to promote a sense of professional integrity, reliability, and efficiency.</p>
<h3>Organic (Natural) Logos</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/ferrari-logo.jpg" alt="Powerful logo shapes include organic images" width="570" height="390"></p>
<p>Organic or natural logos are a representation of creativity. They convey a message without conforming to shapes and geometric design. Natural logos are often inspired by everyday geometry around us. These logo designs are governed by the principles of naturally occurring elements (plants, animals, faces, etc.). The Ferrari logo, for instance, represents the speed of the racehorse on a field of yellow (representing the city of Modena).</p>
<p><em>Intention:</em> Nature-inspired logos have the power to connect instantly with consumers. These logos invoke feelings of protection, trust, and safety. A company may also use a nature-inspired logo to convey an eco-friendly message.</p>
<h3>Circular Logos</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/circular-shapes.jpg" alt="Powerful logo shapes include circles" width="570" height="390"></p>
<p>Absent of sharp edges, circles are the most wholesome and comforting shapes in the world. Ellipses, ovals, or perfectly round, circular shapes make excellent background components for your brand. They symbolize continuity, safety, reliability, completeness, and perfection.</p>
<p>Brands often combine multiple circles to symbolize different things. The Olympics logo stands for different groups of individuals uniting in the spirit of competitive sportsmanship.</p>
<p><em>Intention:</em> Circles are universal symbols of wholeness, perfection, completeness, and cyclic motion. They also represent community, friendship, and inclusivity. Circular logos are one of the most popular logo shapes.</p>
<h3>Abstract Logos</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/nike-abstract-swoosh.jpg" alt="Powerful logo shapes include abstract images" width="570" height="390"></p>
<p>These logo shapes allow creators to be unique while creating their own shapes and forms.</p>
<p>Among the most recognizable logos in the world is the Nike Swoosh. Today, the logo is so well-known that the brand can place the logo on a product and in marketing campaigns without using any writing.</p>
<p>While Nike’s logo may look like a simple check mark, much thought has gone into it, resulting in its present, minimal rendition.</p>
<p><em>Intention:</em> An abstract logo is a symbol or image that conceptually represents your business. More importantly, abstract logos can infuse layers of meaning into an image, making yours distinct and memorable.</p>
<h3>Brand Recognition</h3>
<p>Larger companies have vast budgets and resources to commit to designing long-term brand equity. In comparison, smaller companies won’t always have that luxury. A small local company’s logo’s visual appearance (shape, color, design, etc.) may be what attracts its customers. In such cases, the initial <a href="https://knowledge.insead.edu/marketing/how-your-logo-shapes-consumer-judgments" target="_blank" rel="nofollow">reaction to a logo</a> may have long-lasting impacts on a business’s success and brand.</p>
<h3>Logo Design</h3>
<p>In this article, you saw <a href="https://mbp9807.cad.rit.edu/interactive1/project2/myarticle.html" target="_blank" rel="nofollow">logo examples</a>, discovered essential information and tips on what different logo shapes represent and how they convey messages.</p>
<p>Using the right design in your company’s logo can help your customers recognize your business at a glance, trust your products, and invest their loyalty in your brand.</p>
<p>Ignoring the need to use representative shapes in your logo can lead to severe misunderstandings about the intentions and quality of your company and its products.</p>
<p>Sources:<br>uxplanet.org/knock-design-into-shape-psychology-of-shapes-6e43c6e59955<br>knowledge.insead.edu/marketing/how-your-logo-shapes-consumer-judgments<br>mbp9807.cad.rit.edu/interactive1/project2/myarticle.html<br>cis.rit.edu/htbooks/dtp/elements/shape.html</p>
<p itemscope="" itemtype="https://schema.org/LocalBusiness">
<span itemprop="name">Clash Graphics Print Shop Atlanta Flyer Printing</span>
</p>
<p itemprop="address" itemscope="" itemtype="https://schema.org/PostalAddress">
<span itemprop="streetAddress">2233 Peachtree Rd NE Ste 202</span> <span itemprop="addressLocality">Atlanta</span>, <span itemprop="addressRegion">GA </span><span itemprop="postalCode">30309</span><br>
<span itemprop="telephone">(678) 235-3464</span>
</p>
<p>To view the original version on Clash Graphics, visit: <a href="https://www.clashgraphics.com/printing-tips/powerful-logo-shapes-for-your-business/">https://www.clashgraphics.com/printing-tips/powerful-logo-shapes-for-your-business/</a></p>Clash Graphicshttp://www.blogger.com/profile/02982811109025097689noreply@blogger.com02233 Peachtree Rd STE 202, Atlanta, GA 30309, USA33.8151009 -84.39116685.5048670638211519 -119.5474168 62.125334736178843 -49.234916799999993tag:blogger.com,1999:blog-2856223293560916996.post-18505378579344956572022-11-09T08:00:00.000-08:002022-11-09T08:00:40.629-08:00How to Plan a Charity Event<p>Avoid getting fewer donations and not knowing how to plan your charity event. Knowing how to efficiently plan a charity event can supercharge your fundraising efforts while putting on an exciting series of events for your donors.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/donate-charity.jpg" alt="Planning a charity event involves establishing activities and donation goals" width="570" height="390"></p>
<p>clashgraphics.com gathered the following essential information on planning a successful charity event from concept to execution.</p>
<h2>Charity Event Planning</h2>
<p>Before beginning the <a title="How to organise a charity event" href="https://www.teenagecancertrust.org/get-involved/fundraising-ideas-and-support/how-organise-charity-event" target="_blank" rel="nofollow">planning stages of a charity event</a>, you must determine the “why.” Why are you going to hold a charity event? Who or what organization will be its beneficiary? And, most crucial, How will the event be funded?</p>
<h3>1. Charity Event Goals</h3>
<p>Charity events may seem to be centered around fundraising, and to a certain extent, they are. However, a charity event can be carefully developed to cultivate any of the following:</p>
<ul>
<li>Acquiring new donors</li>
<li>Cultivating repeat donors</li>
<li>Promoting your cause or gaining publicity</li>
<li>Recruiting new supporters, members, or volunteers</li>
<li>Increasing your cause’s awareness</li>
<li>Developing local and regional connections</li>
<li>Growing your email list</li>
<li>Engaging prospective major or corporate donors</li>
<li>Increasing social media, website, and brand awareness</li>
</ul>
<p>Your event’s <a title="How to Set and Meet Fundraising Goals the Smart Way" href="https://donorbox.org/nonprofit-blog/set-and-meet-fundraising-goals" target="_blank" rel="nofollow">fundraising goals</a> will play a significant role in shaping its size, content, and duration. A popular goal-setting framework is the SMART system. Consider the following:</p>
<p><strong>Specific</strong> - The event’s goal should deal with a specific performance or a specific KPI. When setting your fundraising goal(s), clarify the overall context. What do you want to achieve with your fundraising? What is your final goal?</p>
<p><em>Example: The goal is to raise $50,000.</em></p>
<p><strong>Measurable</strong> - The goal should be measurable. Without measuring progress, you won’t know if you’ve met or surpassed your fundraising goals. Not setting measurable goals can also cause your planning team to be on “different pages.”</p>
<p><em>Example: The goal is quantifiable and measurable (money raised).</em></p>
<p><strong>Attainable</strong> - Strive to set goals that stretch you and your team, being ambitious enough to challenge you. However, those goals should not be unrealistic.</p>
<p><em>Example: The amount is more than last year but not unattainable (especially with recurring donors already committed).</em></p>
<p><strong>Relevant</strong> - The event’s goal should be firmly connected to and supportive of the organization’s mission and vision. Before you invest any resources or assets toward achieving a fundraising goal, it’s crucial to verify that your goals are relevant to your organization’s mission and vision.</p>
<p><em>Example: The goal will provide assistance to the nonprofit’s target audience - single parents.</em></p>
<p><strong>Time-Based</strong> - The goal should have a kickoff and a deadline. Every successful fundraising campaign has a beginning and an end. Campaigns without deadlines can become overwhelming and un-motivating for your team, volunteers, and donors alike. If a goal lacks a deadline, you can procrastinate your efforts indefinitely.</p>
<p><em>Example: The campaign begins on Thanksgiving Day and ends on Christmas Day.</em></p>
<h3>2. Selecting a Theme</h3>
<p>A theme makes your event appealing and offers a guideline for its attractions and events. This is crucial; people often believe that charity events raising awareness for a dire cause must be conducted in a serious or somber fashion. It doesn’t have to be that way; you can create a lively atmosphere with a relevant and fun theme. Consider these theme ideas:</p>
<p><strong>Bowling Night</strong> - Bowling is cost-effective, family-friendly, and highly accessible. Most communities have at least one bowling alley within a reasonable distance. As an added plus, bowling is indoors, so severe weather won’t be an issue.</p>
<p><strong>Casino Night</strong> - Set up various card game tables where guests can wager against Lady Luck. This type of activity helps bring in additional funds. Guests can always donate the money or prizes they win back to the organization.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/charity-casino.jpg" alt="Planning a charity event involves establishing activities like casino nights and donation goals" width="570" height="390"></p>
<p><strong>Gala</strong> - Galas aren’t for every organization but may be the best charity event for your brand if you want to host an annual, elegant event. As long as you have the budget, support from your board, and substantial interest from your audience, a gala is a winning option.</p>
<p><strong>Carnival Night</strong> - This is an excellent theme if your guests are bringing their children or your organization benefits children’s causes. Attendees can purchase tokens for use at carnival game booths or special event seating.</p>
<p><em>Tip:</em> Your event theme(s) should be fun, engaging, and inclusive of live or online audiences and multiple age groups.</p>
<h3>3. Venue Selection</h3>
<p>You want to find an impressionable venue, but remember that is typically the single most significant cost of the event. Consider the following:</p>
<ul>
<li>Choose a venue that supports your theme. If it’s a carnival theme, for example, then there should be ample indoor and outdoor access.</li>
<li>Does the venue have enough space to accommodate your expected turnout, as well as any additional equipment, like lighting, cameras, game booths, etc.?</li>
<li>Consider venues routinely used for high-profile charity events (these will be familiar to your donors), and you can market the venue as such.</li>
</ul>
<p><em>Tip:</em> You can lower event expenses by seeking donor funding specifically for venue costs.</p>
<h3>4. Marketing Your Event</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/social-media-marketing.jpg" alt="Planning a charity event involves establishing activities donation goals and online marketing strategies" width="570" height="390"></p>
<p>Social media is the best place to start promoting your charity event while keeping expenses under control. In the months leading up to your event, launch its website or go live with a page on your organization’s website, and in the weeks leading up to the event, create an event hashtag and use it on your posts across all platforms and encourage participants and donors to do the same.</p>
<p>Launch your direct mail or <a title="What is Every Door Direct Mail - EDDM" href="https://www.clashgraphics.com/printing-tips/what-is-every-door-direct-mail-eddm/">Every Door Direct Mail</a> (EDDM) campaign so that initial flyers or brochures reach their destinations 7 to 10 days before the event. The second round of printed material should be sent, so it arrives 2 to 3 days before the event. This way, you have introduced the event to your prospective attendees and reminded them about it.</p>
<p>Launch an email campaign using your current database urging potential donors to attend your charity event in person or online.</p>
<p><em>Tip:</em> Be sure to offer your online attendees a “one-click” way to attend your event and donate to your organization.</p>
<p>In the days leading up to your event, book radio ad time to promote the event and the charity. You can get this time discounted by offering sponsorship and even have the station remotely broadcast from your event.</p>
<h3>5. Post-Event Promotion</h3>
<p>Awareness and contributions can continue long after the event has ended. Continue using the event’s hashtag for a few more days/weeks, and encourage people to donate. You can do this while keeping your followers and attendees updated on contribution amounts and how the collected funds will be used.</p>
<p>Share news, pics, and posts related to any positive post-event activity. Show your audience what their donations have supported, built, or changed.</p>
<p>People donate to charitable organizations because they care about the cause or movement, so give them reminders of the change, betterment, and difference they are a part of.</p>
<h3>Planning a Charity Event</h3>
<p>In this article, you discovered valuable information to help you plan, market, and pull off a successful charity event.</p>
<p>Knowing how to efficiently organize and <a title="How to plan a charity event on a budget" href="https://ticketpass.org/articles/planning-charity-event-budget" target="_blank" rel="nofollow">budget a charitable event</a> will help you meet your organization’s goals and provide much-needed support to those it serves.</p>
<p>Ignoring the need to follow a well-structured plan for your charity event will result in an embarrassing and unorganized event that will struggle to get funding or donations.</p>
<p>Sources:<br>donorbox.org/nonprofit-blog/set-and-meet-fundraising-goals<br>teenagecancertrust.org/get-involved/fundraising-ideas-and-support/how-organise-charity-event<br>ticketpass.org/articles/planning-charity-event-budget</p>
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<span itemprop="name">Clash Graphics Print Shop Atlanta Flyer Printing</span>
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<span itemprop="telephone">(678) 235-3464</span>
</p>
<p>To view the original version on Clash Graphics, visit: <a href="https://www.clashgraphics.com/printing-tips/how-to-plan-a-charity-event/">https://www.clashgraphics.com/printing-tips/how-to-plan-a-charity-event/</a></p> Clash Graphicshttp://www.blogger.com/profile/02982811109025097689noreply@blogger.com02233 Peachtree Rd STE 202, Atlanta, GA 30309, USA33.8151009 -84.39116685.5048670638211519 -119.5474168 62.125334736178843 -49.234916799999993tag:blogger.com,1999:blog-2856223293560916996.post-28980194714266717052022-10-14T09:54:00.000-07:002022-10-14T09:54:24.677-07:00The 12 Graphic Design Principles Explained<p>Avoid taking longer to produce the quality of graphics that will enable you to impress and demand the pay you desire. Knowing how the 12 principles of graphic design work together to create an image or convey a message will help you improve your work and give it meaning.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/principles-of-graphic-design.jpg" alt="Graphic design principles include contrast movement pattern and rhythm" width="570" height="390"></p>
<p><a title="Clash Graphics Atlanta" href="https://www.clashgraphics.com">clashgraphics.com</a> gathered the following information about graphic design principles and explained what they mean.</p>
<h2>What are the Principles of Graphic Design?</h2>
<p>Graphic design is a discipline of creative activities that projects visual signals intended to convey messages to specific demographics with clear and predetermined objectives. To help you achieve the ideal <a title="Graphic Design Fundamentals: Layout & Composition " href="https://pavilion.dinfos.edu/Article/Article/2705890/graphic-design-fundamentals-layout-composition/" target="_blank" rel="nofollow">layout and composition</a>, there are twelve succinct and recognized principles of graphic design, including:</p>
<ul>
<li>Contrast</li>
<li>Balance</li>
<li>Emphasis</li>
<li>Proportion</li>
<li>Hierarchy</li>
<li>Repetition</li>
<li>Rhythm</li>
<li>Pattern</li>
<li>White Space</li>
<li>Movement</li>
<li>Variety</li>
<li>Unity</li>
</ul>
<p>These principles work together in creating visually appealing and functional designs that make sense and convey information to viewers. Consider the following fundamentals, definitions and applications of each principle:</p>
<h3>Principle #1 - Contrast</h3>
<p>Contrast occurs when two or more elements in a composition differ. In design, use contrast to generate impact, highlight significance, create exciting graphics, and generate visual interest and dynamics.</p>
<h3>Principle #2 - Balance</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/graphic-design-balance.jpg" alt="Graphic design principles include contrast movement pattern and balance" width="570" height="390"></p>
<p>Balance in graphic design is offsetting how the weight of components balance or interact with each other on either side of a design to create satisfaction, completion, and cohesion. To accomplish visual balance, your composition will ideally balance diagonally, horizontally, vertically, or foreground versus background.</p>
<h3>Principle #3 - Emphasis</h3>
<p>The role of emphasis in graphic design is straightforward. It means having a focal point for your artwork. In the image, it can be any object or text area you see as the most crucial part of the message.</p>
<h3>Principle #4 - Proportion</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/graphic-design-proportion.jpg" alt="Graphic design principles include contrast movement pattern and proportion" width="570" height="390"></p>
<p>Proportion is the relationship between one design component and another on the whole design. It is a comparison or contrast of sizes, shapes, and quantities.</p>
<h3>Principle #5 - Hierarchy</h3>
<p>Hierarchy in graphic design uses several fundamental principles, including size, color, contrast, alignment, repetition, and brightness, to emphasize specific design characteristics. It controls those factors to show their importance or gravity within the design as a whole.</p>
<h3>Principle #6 - Repetition</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/graphic-design-repetition.jpg" alt="Graphic design principles include contrast movement pattern and repetition" width="570" height="390"></p>
<p>Repetition uses the same element over and over again. Repetition is an outstanding way to add texture to your design. Not only does it create an element of unity, but repetition can also help create texture and bring your project to life.</p>
<h3>Principle #7 - Rhythm</h3>
<p>Rhythm uses repeating elements in graphic design. Repeating elements, like shapes, lines, or colors, attract the observer's eye from one section of the piece to another in a cadenced way. Rhythm can simultaneously create a sense of order and a sense of movement.</p>
<h3>Principle #8 - Pattern</h3>
<p>Pattern is the repetition of multiple design elements. While repetition focuses on a single component, pattern represents multiple elements repeated throughout your design.</p>
<h3>Principle #9 - White Space</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/graphic-design-white-space.jpg" alt="Graphic design principles include contrast movement pattern and white space" width="570" height="390"></p>
<p>White space also referred to as “negative space,” is empty space around and between your content and other functional elements of a design. The fundamental role of white space is to allow your design to breathe (or give viewers a rest) by reducing the amount of text and functional elements they must see and analyze at once.</p>
<h3>Principle #10 - Movement</h3>
<p>You can use movement to guide a viewer's eye in, through, and out of a composition. Movement is the path a viewer's eye takes through a design and reveals the intended message or objective. In an image, the kinds of lines, shapes, and forms you use can significantly affect this movement.</p>
<h3>Principle #11 - Variety</h3>
<p>Variety in design creates visual interest with varied shapes, colors, lines, and movement that strives to keep your viewers engaged with or interested in your design.</p>
<h3>Principle #12 - Unity</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/graphic-design-unity.jpg" alt="Graphic design principles include contrast movement pattern and unity" width="570" height="390"></p>
<p>Unity is appropriately the last principle, and it pulls all the other elements of your design together. Your design should be deliberate and focused on its intended message, with each element of your piece belonging there and supporting its overall idea or concept, rather than standing out in isolation or failing to fit with the rest of the design’s elements.</p>
<h3>Why Use Graphic Design Principles?</h3>
<p><a title="Effective Graphic Design" href="https://extensionpublications.unl.edu/assets/html/g2031/build/g2031.htm" target="_blank" rel="nofollow">Graphic design principles</a> are the most crucial components of any design process. Without these principles, it would be challenging for the viewers to understand the messaging the designer is trying to communicate. Design fundamentally differs from art, in that design must have a purpose while art can be random.</p>
<h3>Graphic Design Principles</h3>
<p>In this article, you discovered definitions and applications for the 12 graphic design principles you must utilize to produce compelling and effective design work.</p>
<p>Deepening your comprehension of graphic design principles will help you meet or exceed your client’s expectations for superb and well-conceived graphic designs.</p>
<p>Skip wasting your time and not knowing the principles that ensure your designs are well done, recognized, and valued.</p>
<p>Sources:<br>pavilion.dinfos.edu/Article/Article/2705890/graphic-design-fundamentals-layout-composition/<br>extensionpublications.unl.edu/assets/html/g2031/build/g2031.htm<br>rasmussen.edu/degrees/design/blog/what-is-graphic-design/</p>
<p itemscope="" itemtype="http://schema.org/LocalBusiness">
<span itemprop="name">Clash Graphics Print Shop Atlanta Flyer Printing</span>
</p>
<p itemprop="address" itemscope="" itemtype="http://schema.org/PostalAddress">
<span itemprop="streetAddress">2233 Peachtree Rd NE Ste 202</span> <span itemprop="addressLocality">Atlanta</span>, <span itemprop="addressRegion">GA </span><span itemprop="postalCode">30309</span><br>
<span itemprop="telephone">(678) 235-3464</span>
</p>
<p>To view the original version on Clash Graphics, visit: <a href="https://www.clashgraphics.com/printing-tips/the-12-graphic-design-principles-explained/">https://www.clashgraphics.com/printing-tips/the-12-graphic-design-principles-explained/</a></p>Clash Graphicshttp://www.blogger.com/profile/02982811109025097689noreply@blogger.com02233 Peachtree Rd STE 202, Atlanta, GA 30309, USA33.8151009 -84.39116685.5048670638211519 -119.5474168 62.125334736178843 -49.234916799999993tag:blogger.com,1999:blog-2856223293560916996.post-12000400929172031832022-09-21T09:34:00.000-07:002022-09-21T09:34:03.832-07:00What Is a Vector in Graphic Design<p>Avoid inferior designs that get blurry and can’t be resized or used in large formats. Knowing how to create or use vector-based graphics will allow you to resize logos and other designs without sacrificing crispness or image quality.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/vector-graphic.jpg" alt="Colorful vector image" width="570" height="390"></p>
<p><a title="clashgraphics.com" href="https://www.clashgraphics.com">clashgraphics.com</a> gathered the following information about the definition, use, and advantages of vector-based images.</p>
<h2>What is a Vector Graphic?</h2>
<p>Vector graphics are computer images created with a sequence of commands or mathematical statements placing lines and shapes in a two-dimensional or three-dimensional space. In vector graphics, a graphic artist's work, or file, is created and saved as a sequence of vector statements.</p>
<p><em>Note:</em> Vector images and designs are typically saved as EPS, AI, or SVGs (Scalable Vector Graphics).</p>
<h3>How is Vector Graphics Used?</h3>
<p>Graphic designers typically use vector graphics to create high-quality designs that need to be scaled. The nature of vector graphics, where each line, curve, shape, and color is mathematically defined, creates images that can be scaled down for stationery like a business card, or scaled up for use on a billboard.</p>
<h3>What is the Advantage of Vector Graphics?</h3>
<p>Vector images have smaller file sizes when compared to other file types. Since there are no pixels of information in vector files, just mathematical points, the file size can remain small even when scaled very large.</p>
<p><em>Note:</em> Vector images are editable, meaning you can modify individual elements without disturbing or distorting other components in the image.</p>
<h3>What is the Difference Between jpg and Vector Images?</h3>
<p>A JPG (Joint Photographic Experts Group) is a file format referring to a compressed image. This is a common file type for digital images from cameras and operating systems. These files often feature high resolution and image quality, which makes them ideal for printing, creating realistic paintings, and for general editing purposes. Since JPGs are very common, many graphic artists start their design or editing projects with JPG images and then export them (as a different file type) to suit their needs.</p>
<p>A vector image is a file format that establishes points on a grid to make the image appear more defined. Design programs can often open and allow you access to most of the vector formats (EPS, SVG, AI). These vector images will often feature a clear background, which makes these graphics helpful in graphic design and presentation projects, as they integrate on top or blend well with any background. </p>
<p>When a designer wants to print a logo or other design on a red t-shirt, they will <a href="http://web.simmons.edu/~grovesd/comm328/modules/svg/creating-svgs" target="_blank" rel="nofollow">turn the design into a vector file</a>, enabling it a transparent background and to seamlessly print on a colored shirt.</p>
<p><em>Note:</em> Raster image files include PNG, JPG, and GIF formats while a Scalable Vector Graphic (SVG) or EPS format is that of a vector file.</p>
<h3>Why do Graphic Designers Use Vectors?</h3>
<p>Vector images are clearer and more scalable. There is also a question of memory use. For raster graphics, computers must store information for every raster image pixel. Vector images only store the series of points that need to be connected by lines, curves, shapes, and colors.</p>
<h3>How do I convert a JPG to a vector image?</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/file-conversion.jpg" alt="Converting image types" width="570" height="390"></p>
<p>You may choose to convert a JPG to a vector image (SVG) to obtain a graphic that is better suited for scaling and printing at larger sizes. To convert a JPG file into a vector using Adobe Illustrator, follow these steps:</p>
<ol>
<li>Open Adobe Illustrator</li>
<li>Insert the JPG image you want to convert</li>
<li>Select a "tracing" workspace (switch to the "tracing" workspace in Illustrator)</li>
<li>Select the JPG</li>
<li>Adjust the color complexity settings</li>
<li>Adjust the pixels (advanced settings under the color complexity scale)</li>
<li>Change settings to adjust the image’s edges (use the "corners" sliding scale under the "paths" section)</li>
<li>Adjust pixel grouping (use the "noise" slider found below the "corners" one)</li>
<li>Review your changes (click "trace" to view your changes)</li>
<li>Click “Expand" (this converts it to a vector image you can save)</li>
<li>Save your image as an “Ai” (Adobe Illustrator) file and then as a vector (“SVG” for websites or “PDF” for printing)</li>
</ol>
<p><em>Tip:</em> Saving the file as an AI image first allows you to return to your project for further editing.</p>
<p>When you want to convert a vector image (SVG) to a JPG, follow these steps:</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/file-conversion-photoshop.jpg" alt="svg to jpg conversion" width="570" height="390"></p>
<ol>
<li>Open the SVG image file or drag & drop it on a pre-sized canvas in Photoshop, Illustrator, or CorelDraw</li>
<li>Go to File</li>
<li>Select Export</li>
<li>Click Export As</li>
<li>Select JPG format from the drop-down menu</li>
<li>Adjust the image size and canvas size as needed</li>
<li>Click “Export all” and save your new JPG image</li>
</ol>
<p><em>Note:</em> The “SVG” file format is the most popular tool for displaying two-dimensional graphics, designs, charts, and illustrations on websites. Plus, as a vector file, it can be scaled up or down without losing any resolution.</p>
<h3>What Computer Programs Open an SVG File?</h3>
<p>Google Chrome, Safari, Firefox, IE, Opera, and every popular web browser should be able to render and view SVG image files. SVG files are also supported in most text editors and high-end Graphics editors like Adobe Illustrator and CorelDRAW.</p>
<h3>Vectors in Graphic Design</h3>
<p>In this article, you discovered the definition, applications, and advantages of working with vectors or SVGs in your graphic design projects.</p>
<p>Knowing how to use and apply vector-based images will drastically improve your images when scaled up or down or applied to colored backgrounds.</p>
<p>Not using vector-based graphics will make your designs look less professional, appealing, and make you look like an inexperienced designer.</p>
<p>Source:<br>web.simmons.edu/~grovesd/comm328/modules/svg/creating-svgs<br>guides.lib.umich.edu/c.php?g=282942&p=1885352<br>pavilion.dinfos.edu/Article/Article/2223089/vector-vs-raster-images-choosing-the-right-format/</p>
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<span itemprop="name">Clash Graphics Print Shop Atlanta Flyer Printing</span>
</p>
<p itemprop="address" itemscope="" itemtype="http://schema.org/PostalAddress">
<span itemprop="streetAddress">2233 Peachtree Rd NE Ste 202</span> <span itemprop="addressLocality">Atlanta</span>, <span itemprop="addressRegion">GA </span><span itemprop="postalCode">30309</span><br>
<span itemprop="telephone">(678) 235-3464</span>
</p>
<p>To view the original version on Clash Graphics, visit: <a href="https://www.clashgraphics.com/printing-tips/what-is-a-vector-in-graphic-design/">https://www.clashgraphics.com/printing-tips/what-is-a-vector-in-graphic-design/</a></p>Clash Graphicshttp://www.blogger.com/profile/02982811109025097689noreply@blogger.com02233 Peachtree Rd STE 202, Atlanta, GA 30309, USA33.8151009 -84.39116685.5048670638211519 -119.5474168 62.125334736178843 -49.234916799999993tag:blogger.com,1999:blog-2856223293560916996.post-5670530753130454152022-08-11T11:18:00.000-07:002022-08-11T11:18:14.874-07:00Custom Stationery Printing - Everything You Need to Know<p>Don't be ignorant to the possibilities of custom printed stationery. Knowing how to design and print the highest-quality stationery will help you put your best foot forward when engaging with new customers, clients, and fans.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/custom-stationery.jpg" alt="Custom stationery includes letterhead business cards envelopes and more printed on different types of paper" width="570" height="390"></p>
<p><a title="clashgraphics.com" href="https://www.clashgraphics.com">clashgraphics.com</a> gathered the following information about custom stationery printing, what items you can have customized, and how to get it professionally printed.</p>
<h2>Custom Stationery</h2>
<p>Personalized or custom stationery includes any type of paper or writing utensil that is customized to a specific user or business needs. For centuries, people have used custom stationery to make unique invitations, calling cards, letterhead, and other business-related paper goods.</p>
<h3>Custom Stationery Design</h3>
<p>Custom stationery can include an infinite combination of words, colors, images, and designs. The following steps will help you quickly create your stationery design using Adobe InDesign, Illustrator, Microsoft Word, Publisher, Apple Pages, QuarkXPress, or CorelDraw.</p>
<ol>
<li>Start with a design template</li>
<li>Add your own images and logo</li>
<li>Add personalized text and select fonts</li>
<li>Choose color combinations that suit your brand</li>
<li>Print your design in-house or send it out</li>
</ol>
<p><em>Note:</em> Stationery design covers all the writing equipment and office supplies you normally require for day-to-day use, like paper, letterheads, pens, pencils, folders, business cards, post-its, and cases.</p>
<p><em>Tip:</em> Consult a graphic designer to help you sharpen and de-clutter your work so it can be applied to all of your stationery needs.</p>
<h3>What Paper is Best for Stationery?</h3>
<p>Traditionally, high-quality stationery is made of heavy cardstock. For more formal occasions, white and ivory are most common, but pale blue or grey are often the colors of choice. Consider the following when selecting paper for business stationery:</p>
<ul>
<li>Letterheads are typically printed on bond or text paper. For bonds, the most popular weights are 20Lbs and 24Lbs, while for text paper, the most popular weight is 70Lbs.</li>
<li>Envelopes are created from the same weight and color paper as the corresponding letterheads in a process called converting. Large sheets or rolls of stationery-grade paper are loaded into a machine that cuts a pattern from the sheet, then folds and glues the pattern creating an envelope.</li>
<li>Business cards are typically printed on cover stock with a weight of 65Lbs or 80Lbs. The thickness of the stock is determined by the finish, not its weight.</li>
</ul>
<p><em>Tip:</em> Your paper selection will significantly influence the finish and presentation of your stationery, before approving large runs, request samples on multiple parer weights and colors.</p>
<h3>What Finishes Can be Applied to Paper Stationery?</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/cockle-paper.jpg" alt="Custom stationery includes letterhead business cards envelopes printed on different types of paper" width="570" height="390"></p>
<p>Finishes can visually and texturally transform your paper selection. Finishes can be applied to paper inline (during the manufacturing process) or offline (after manufacturing).</p>
<p>Inline finishes are made with rollers that form a pattern in the paper while it is still wet. Offline finishes are created with steel rollers that press a pattern into the paper and are commonly known as embossed finishes.</p>
<p>Popular finishes for stationery paper include:</p>
<ul>
<li>Cockle, which simulates handmade paper</li>
<li>Laid which appears to have translucent lines horizontally and vertically in the paper</li>
<li>Linen which resembles linen cloth</li>
<li>Smooth, which has a smooth, polished appearance</li>
<li>Vellum which has an eggshell appearance (consistent and even)</li>
<li>Wove, which has a slight texture with an even finish</li>
</ul>
<p><em>Note:</em> A watermark is an embossed design made during its manufacturing. The design typically identifies the paper and its manufacturer. Watermarks are visible when the sheet is held to light and is considered a hallmark of a superior paper grade.</p>
<h3>Custom Writing Utensils</h3>
<p>Custom writing utensils are an integral part of your professional stationery collection. They provide a sense of preparedness and style. Doctors, lawyers, elected officials, and public figures often need to sign important documents, and the right customized pen can leave a lasting impression.</p>
<p>When you give away customized pens as promotional material or “swag” (pens, pencils, post-it pads, mouse pads, t-shirts, bags, etc.), there are three principal benefits you get in return. These benefits include:</p>
<p><strong>Exceptional ROI</strong> - A great advantage of promotional pens is that they are incredibly budget-friendly. Everyone uses pens, making them a great return on investment. This allows you excellent exposure as pens are used repeatedly.</p>
<p><strong>Building Brand Awareness</strong> - Brand awareness is key to capturing and retaining customers. Functional promotional items like pens have a wide reach. Not only are they given to your current clients, but they are seen and received by others.</p>
<p><em>Note:</em> This printed stationery allows your brand to be on someone's mind when they are looking for a solution that you offer. With this awareness, they are more likely to reach out to you than search for one of your competitors.</p>
<p><strong>Keep Your Customers Happy</strong> - Offering free promotional swag - useful to your customers - allows you to create lasting impressions on them. Small gifts make big impressions and can significantly improve your customer's experience with your brand.</p>
<p><em>Tip:</em> This type of interaction can be more memorable than distributing business cards, which often get filed or thrown away.</p>
<h3>Stationery Design</h3>
<p>In this article, you discovered essential information and tips on custom stationery printing, what you can customize, and how to get it professionally printed.</p>
<p>By custom designing your business stationery, you can create a powerful image and representation of your product and business ethics.</p>
<p>Ignoring the possibilities of custom printed stationery will leave your projects dull and not as visually appealing.</p>
<p>Sources:<br><a title="Choosing Paper" href="http://graphicdesign.sfcc.spokane.edu/dZine/mujica/printproduction/2019/lecture/l13_Choosing%20Paper.pdf" target="_blank" rel="nofollow">graphicdesign.sfcc.spokane.edu/dZine/mujica/printproduction/2019/lecture/l13_Choosing%20Paper.pdf</a><br>online.ndm.edu/news/business/small-business-branding/<br>scu.edu/mobi/resources--tools/blog-posts/how-to-brand-your-business-and-your-products/<br>merriam-webster.com/dictionary/stationery</p>
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<span itemprop="name">Clash Graphics Print Shop Atlanta Flyer Printing</span>
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<span itemprop="streetAddress">2233 Peachtree Rd NE Ste 202</span> <span itemprop="addressLocality">Atlanta</span>, <span itemprop="addressRegion">GA </span><span itemprop="postalCode">30309</span><br>
<span itemprop="telephone">(678) 235-3464</span>
</p>
<p>To view the original version on Clash Graphics, visit: <a href="https://www.clashgraphics.com/printing-tips/custom-stationery-printing-everything-you-need-to-know/">https://www.clashgraphics.com/printing-tips/custom-stationery-printing-everything-you-need-to-know/</a></p> Clash Graphicshttp://www.blogger.com/profile/02982811109025097689noreply@blogger.com02233 Peachtree Rd STE 202, Atlanta, GA 30309, USA33.8151009 -84.39116685.5048670638211519 -119.5474168 62.125334736178843 -49.234916799999993tag:blogger.com,1999:blog-2856223293560916996.post-41610138328323526602022-07-11T07:33:00.000-07:002022-07-11T07:33:03.394-07:00What are the Best Colors for Marketing<p>Avoid using the wrong colors and creating visuals that detract from and hurt your brand identity. Knowing which colors are most well-received by the general population will help you structure better product presentations, improving sales and company revenue.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/colors-marketing.jpg" alt="Colors used in marketing and advertising include colors that capture attention and stir emotion" width="570" height="390"></p>
<p><a title="clashgraphics.com" href="https://www.clashgraphics.com">clashgraphics.com</a> gathered the following information about which colors are the most popular and most utilized in marketing and product presentation.</p>
<h2>Which Color is Best for Business?</h2>
<p>When it comes to marketing success, color can make or break a line of products and the company behind them. While there is some debate over which color is the best for business, consider the following and apply your own product/sales data and market research:</p>
<h3>Marketing with Red</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/red-rose.jpg" alt="Colors used in marketing and advertising include red" width="570" height="390"></p>
<p>Marketing colors like red are typically utilized to capture attention. Red is associated with excitement, passion, erotica, danger, energy, and action. Some brands use red for 'order now' buttons, calls to action (CTAs), or for their packaging as a way to differentiate their product(s) on the shelf.</p>
<p><em>Note:</em> Red has a range of symbolic and historical meanings through different cultures, including life, health, vigor, war, courage, anger, love, and religious uprising.</p>
<h3>Marketing with Blue</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/blue-water.jpg" alt="Colors used in marketing and advertising include blue" width="570" height="390"></p>
<p>Due to the color blue’s association with water, this color is known to arouse feelings of calmness and tranquility. Blue can also signify peace, gentleness, and relaxation, and some blue shades may trigger sadness. Blue is also frequently associated with trust, and you see many financial institutions using it in their product marketing and overall branding.</p>
<p><em>Note:</em> The color blue commonly represents both the sky and the sea and is associated with open spaces, freedom, intuition, imagination, inspiration, and sensitivity. Blue also evokes meanings of depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, and elevated intelligence.</p>
<h3>Marketing with Black</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/black-luxury.jpg" alt="Colors used in marketing and advertising include black" width="570" height="390"></p>
<p>Consumers will notice black being used on high-end, luxury, or elite product websites. The high contrast that black provides other colors allows certain webpage elements (like backgrounds) to recede, so the user's focus can be coerced to product images without the overall layout appearing forced or overdone.</p>
<p><em>Note:</em> Black is popular in retail. In color psychology, black's color meaning is symbolic of mystery, power, elegance, and sophistication. In contrast, the color black can also evoke emotions like sadness and anger. Many fashion retailers use black in their products and logos.</p>
<h3>Marketing with Yellow</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/yellow-daisy.jpg" alt="Colors used in marketing and advertising include yellow" width="570" height="390"></p>
<p>Use yellow shades to evoke pleasant, cheerful feelings. Choose yellow to advertise and promote children's products and anything related to leisure. Yellow is highly effective for attracting attention. Use it to highlight the most significant elements of your design.</p>
<p><em>Note:</em> Yellow is commonly known as the color of the sun (the sun is actually white), smiley faces, and sunflowers. It is recognized as a happy, youthful color, full of hope and positivity. It's another color that grabs your attention and, for that reason, is also used to signify caution, like red and orange.</p>
<h3>Marketing with Green</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/green-traffic-light.jpg" alt="Colors used in marketing and advertising include green" width="570" height="390"></p>
<p>As opposed to red, green represents safety; it is the color of free passage (“go”) in road traffic. You can use green to indicate safety when advertising typically unpopular products like drugs and medical items. Green is directly related to nature and is frequently used to promote 'green' or sustainable products.</p>
<p><em>Note:</em> Typically, shades of green symbolize life, fertility, spiritual renewal, regrowth, and resurrection. Green is a combination of yellow (symbolizing glory and energy) and blue (relating to God and the heavens).</p>
<h3>Marketing with Orange</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/orange-sky.jpg" alt="Colors used in marketing and advertising include orange" width="570" height="390"></p>
<p>In marketing, orange often represents youth, playfulness, and being bold. Orange is typically seen as healthy, energizing, and attention-grabbing. As seen in branding like that of Amazon, Nickelodeon, and The Home Depot.</p>
<p><em>Note:</em> Orange often represents meanings or feelings of joy, warmth, sunshine, enthusiasm, success, encouragement, change, determination, health, stimulation, fun, balance, sexuality, freedom, expression, and fascination. Orange is seen as the color of happiness and creativity.</p>
<h3>Marketing with Purple</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/purple-elegance.jpg" alt="Colors used in marketing and advertising include purple" width="570" height="390"></p>
<p>Purple is associated with luxury, royalty, dreams, mystery, and elegance. Light shades of purple are seen as soothing and work well for beauty-orientated advertising and branding.</p>
<p><em>Note:</em> Purple often represents royalty, nobility, luxury, power, and ambition. Purple also signifies wealth, extravagance, creativity, wisdom, dignity, grandeur, devotion, peace, pride, mystery, independence, and of course, magic.</p>
<h3>Marketing with White</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/images/stencil/original/image-manager/white-simplicity.jpg" alt="Colors used in marketing and advertising include white" width="570" height="390"></p>
<p>In advertising, white represents coolness, sanitation, and cleanliness. Use white to suggest simplicity in high-tech products. White is an appropriate color for charitable organizations as angels are typically portrayed as wearing white garments and robes.</p>
<p><em>Note:</em> White is clean, simple, and pure. It stands in direct opposition to black, and its significance is unequivocal. As white light contains all the colors of the spectrum, it’s an inclusive, impartial color, favoring no one hue, unable to take sides.</p>
<h3>Best Colors for Marketing and Advertising</h3>
<p>In this article, you discovered essential information about the meanings and applications of the best colors for marketing and branding.</p>
<p>Understanding how advertising and marketing are profoundly influenced by the organization and combination of colors will help guide your company’s and product’s visual presentation. The right color combination for the right product, brand, or philosophy can translate to popularity, success, and significantly increased revenue.</p>
<p>By haphazardly using color schemes and mismatched color tones, you risk jeopardizing your business’ prosperity, popularity, and longevity.</p>
<p>Sources:<br><a title="How Advertisers Use Color" href="https://appliedpsychologydegree.usc.edu/blog/color-psychology-used-in-marketing-an-overview/" target="_blank" rel="nofollow">gcu.edu/blog/performing-arts-digital-arts/how-advertisers-use-color</a><br><a title="Color Psychology Used in Marketing: An Overview" href="https://appliedpsychologydegree.usc.edu/blog/color-psychology-used-in-marketing-an-overview/" target="_blank" rel="nofollow">appliedpsychologydegree.usc.edu/blog/color-psychology-used-in-marketing-an-overview/</a><br>citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.975.839&rep=rep1&type=pdf</p>
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<span itemprop="name">Clash Graphics Print Shop Atlanta Flyer Printing</span>
</p>
<p itemprop="address" itemscope="" itemtype="http://schema.org/PostalAddress">
<span itemprop="streetAddress">2233 Peachtree Rd NE Ste 202</span> <span itemprop="addressLocality">Atlanta</span>, <span itemprop="addressRegion">GA </span><span itemprop="postalCode">30309</span><br>
<span itemprop="telephone">(678) 235-3464</span>
</p>
<p>To view the original version on Clash Graphics, visit: <a href="https://www.clashgraphics.com/printing-tips/what-are-the-best-colors-for-marketing/">https://www.clashgraphics.com/printing-tips/what-are-the-best-colors-for-marketing/</a></p> Clash Graphicshttp://www.blogger.com/profile/02982811109025097689noreply@blogger.com02233 Peachtree Rd STE 202, Atlanta, GA 30309, USA33.8151009 -84.39116685.5048670638211519 -119.5474168 62.125334736178843 -49.234916799999993tag:blogger.com,1999:blog-2856223293560916996.post-75810672583467549612022-06-15T09:15:00.000-07:002022-06-15T09:15:21.462-07:00How To Learn Graphic Design
<p>Don't waste your time and take longer than it requires to pickup the skill to become a designer. Learning graphic design will open up new professional and personal possibilities.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/product_images/uploaded_images/learn-graphic-design.jpg" alt="Learning graphic design requires you to study and practice" width="570" height="390"></p>
<p><a title="Clash Graphics Atlanta" href="https://www.clashgraphics.com">clashgraphics.com</a> gathered the following information about graphic design and what you can do to learn it.</p>
<h2>What Is Graphic Design?</h2>
<p>Graphic design refers to the profession and discipline of activities that project visual signals or communications intended to convey well-defined messages to specific demographic groups with clear and predetermined objectives.</p>
<h3>Learning Graphic Design</h3>
<p>As with any new subject, there are many new things to learn. Getting acquainted with the basics is your first step on your journey. Having determined that graphic design is the career or skill you want to pursue, you’ll need some guidance on the steps to take in order to achieve your goal. Consider the following advice and tips:</p>
<p><strong>Familiarize Yourself With Graphic Design History</strong> - There are many places where you can get started with graphic design history, from podcasts to documentaries and design books.</p>
<p><strong>Increase Your knowledge of Design Principles and Process Skills</strong> - Graphic designers should know the 5 principles of design:</p>
<ol>
<li>Alignment</li>
<li>Repetition</li>
<li>Contrast</li>
<li>Hierarchy</li>
<li>Balance</li>
</ol>
<p>These principles work together to create a cohesive design, stability, organization, consistency, impact, and clear message. Following these principles, designers can articulate and solve visual and conceptual problems as a part of the design process, from the research phase to idea development and the final outcome that gives their client the desired results.</p>
<p><strong>Deepen Your Knowledge of Typography</strong> - Typography helps you give character to a brand and is crucial to graphic design, including magazine copy, advertisements, logos, and much more. Understanding typography allows you to justify typographic choices in your own work and significantly elevates your design work.</p>
<p><strong>Learn the Fundamentals of Color </strong>- Color is an essential part of design because it is used to affect the mood of the design and the brand. Color is used as a powerful tool to persuade and entice. Experienced designers have a profound understanding of:</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/product_images/uploaded_images/graphic-design-colors.jpg" alt="Learning graphic design requires you to fully understand colors" width="570" height="390"></p>
<ul>
<li>The meaning of each color</li>
<li>Color combinations</li>
<li>How color palettes are used for emotive impact</li>
</ul>
<p>When choosing colors for a design, having a solid foundation of color meaning and the science behind it will help you produce superior designs.</p>
<p><strong>Become Proficient in Design Programs</strong> - Pursuing a career in graphic design will require you to learn how Illustrator, InDesign, and Photoshop (<a title="Adobe Creative Cloud" href="https://www.adobe.com/creativecloud.html" target="_blank" rel="nofollow">Adobe Creative Cloud</a>), and Sketch work together to create stunning designs.</p>
<p><strong>Use Social Network Platforms</strong> - Social media platforms like Pinterest, Facebook, and Instagram are tremendous resources for connecting with and discovering works by other designers and artists.</p>
<p><strong>Join National and International Design Groups</strong> - Attending local, national, and international design events (in-person or virtually) affords you the opportunity to network with other designers and artists, building your connections and popularity in the industry. Networking with these people can help you accelerate and advance in your design career.</p>
<p><strong>Continue Your education </strong>- Being self-taught can take you a long way in the graphic design industry, but without a higher education, you may find it challenging to secure employment in high-level positions or in larger corporations.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/product_images/uploaded_images/college-graduation.jpg" alt="Learning graphic design requires you to further your education" width="570" height="390"></p>
<p>At the college or university level, graphic design schools are typically a department or academic unit within a larger institution offering undergraduate and graduate degree programs in graphic design and related fields. Such programs may include:</p>
<ul>
<li>An Associate’s Degree in Graphic Design (a two-year program)</li>
<li>A Bachelor’s Degree in Graphic Design (a four-year undergraduate program)</li>
<li>A Master’s Degree in Graphic Design (a post-graduate course of study typically requiring two years to complete)</li>
<li>A Certificate in Graphic Design (a standalone credential for those transitioning into the graphic design field)</li>
</ul>
<p>In this post-pandemic era, most graphic design colleges have eliminated separate designations for on-campus and online degrees. Instead, these institutions now list their graphic design courses as either “in person” or “online.” Among the nation’s best graphic design schools are:</p>
<ul>
<li><strong>Pratt Institute</strong> - pratt.edu/academics/school-of-design</li>
<li><strong>Rhode Island School of Design</strong> - risd.edu/academics/graphic-design</li>
<li><strong>Carnegie Mellon University School of Art</strong> - design.cmu.edu</li>
<li><strong>ArtCenter College of Design</strong> - artcenter.edu/academics/undergraduate-degrees/graphic-design/overview.html</li>
<li><strong>Parsons, The New School for Design</strong> - newschool.edu/parsons/bfa-communication-design</li>
</ul>
<h3>Required Skills for Graphic Designers</h3>
<p>Applying for a new or better position as a graphic designer requires you to use all of the essential skills that make you a graphic designer. Here are some of the skills that employers will consider when hiring a graphic designer:</p>
<ul>
<li>Creativity</li>
<li>Communication Skills</li>
<li>Strategic Thinking</li>
<li>Design App Experience</li>
<li>Coding Knowledge</li>
</ul>
<p>Uniting the multiple skills required for you to be a graphic designer will increase your value to the work market. Read more about required graphic design skills at clashgraphics.com/printing-tips/essential-graphic-design-skills/</p>
<h3>Mastering Graphic Design</h3>
<p>In this article, you discovered information about learning graphic design, how to further your education in the field, and the skills you must possess to excel in the profession.</p>
<p>Embracing the need to seek more information and education in the graphic design field will help you progress professionally and develop a more meaningful career.</p>
<p>Not knowing the most efficient way to become a graphic designer can leave you with less prominent positions or delay the process and cost more.</p>
<p>Sources:<br><a title="How To Become a Graphic Designer: Step-by-Step" href="https://newschoolarch.edu/blog/how-to-become-a-graphic-designer-step-by-step/" target="_blank">newschoolarch.edu/blog/how-to-become-a-graphic-designer-step-by-step/</a><br>rasmussen.edu/degrees/design/blog/what-is-graphic-design/<br>northcentralcollege.edu/news/2022/03/02/what-do-graphic-designers-do</p>
<p itemscope="" itemtype="http://schema.org/LocalBusiness">
<span itemprop="name">Clash Graphics Print Shop Atlanta Flyer Printing</span>
</p>
<p itemprop="address" itemscope="" itemtype="http://schema.org/PostalAddress">
<span itemprop="streetAddress">2233 Peachtree Rd NE Ste 202</span> <span itemprop="addressLocality">Atlanta</span>, <span itemprop="addressRegion">GA </span><span itemprop="postalCode">30309</span><br>
<span itemprop="telephone">(678) 235-3464</span>
</p>
<p>To view the original version on Clash Graphics, visit: <a href="https://www.clashgraphics.com/printing-tips/how-to-learn-graphic-design/">https://www.clashgraphics.com/printing-tips/how-to-learn-graphic-design/</a></p>Clash Graphicshttp://www.blogger.com/profile/02982811109025097689noreply@blogger.com02233 Peachtree Rd STE 202, Atlanta, GA 30309, USA33.8151009 -84.39116685.5048670638211519 -119.5474168 62.125334736178843 -49.234916799999993tag:blogger.com,1999:blog-2856223293560916996.post-9418376477483931842022-05-18T11:46:00.000-07:002022-05-18T11:46:18.048-07:007 Types of Printing<p>Prevent your lack of knowledge of the best type of printing for your project from wasting your money, or causing you to print an inferior product. Knowing different types of printing and how they are used can significantly increase your production quality and reduce your expense.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/product_images/uploaded_images/printing-types.jpg" alt="Several printing types can be used by modern creators for better results" width="570" height="390"></p>
<p><a title="Clash Graphics Atlanta" href="https://www.clashgraphics.com">clashgraphics.com</a> gathered information about seven types of printing for modern creators to produce higher product volumes with superior results.</p>
<h2>1. Sublimation Printing</h2>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/product_images/uploaded_images/sublimation-printing-process.jpg" alt="Printing types like sublimation can be used by modern creators" width="570" height="390"></p>
<p>The <a title="What is Sublimation Printing" href="https://www.clashgraphics.com/printing-tips/what-is-sublimation-printing/">sublimination printing</a> process involves printing text or an image onto a special sheet of paper, then transferring the image onto another material (polyester or a polyester hybrid). In this process, solids (printed ink in this case) turn into a gas without phasing through the liquid stage.</p>
<p><strong>Pros:</strong> Outstanding for fine lines and details, and arguably one of the best printing methods for all-over (seam to seam) printing and helps reduce waste by using less ink during product production and saves water when cleaning up afterward since no ink or paint comes into contact with fabric at any stage.</p>
<p><strong>Cons:</strong> Sublimation items must have a white or light-colored print area, black or dark-colored surfaces can't be sublimated. The item may lose color over months due to UV ray effects if exposed to direct sunlight for long periods. And, like all inkjet printers, the printheads can clog up if not used regularly.</p>
<h3>2. Screen Printing</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/product_images/uploaded_images/screen-printing.jpg" alt="Printing types like screen printing can be used by modern creators" width="570" height="390"></p>
<p>Screen printing is the transferring of a stenciled design onto a flat surface using a mesh screen, ink, and a squeegee. Fabric and paper are the preferred screen-printing surfaces. With specialized ink, it's also to print on wood, metal, plastic, and glass substrates.</p>
<p><strong>Pros:</strong> <a href="https://www.clashgraphics.com/printing-tips/screen-printing-heat-transfer-direct-to-garment-custom-t-shirts/">Screen printing</a> produces a higher quality and more durable output than digital prints. This method can be used on a variety of different print materials.</p>
<p><strong>Cons:</strong> This process has a much higher setup cost than digital printing and takes more time. It also has a slower turnaround time than other print methods, and small runs aren't ideal.</p>
<h3>3. Offset Printing</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/product_images/uploaded_images/offset-printing.jpg" alt="Printing types like offset can be used by modern creators" width="570" height="390"></p>
<p>Offset printing is a common printing method in which inked images are transferred from a plate to a rubber blanket and then to the selected printing surface.</p>
<p><strong>Pros:</strong> High definition and quality for any project. With <a href="https://www.clashgraphics.com/printing-tips/digital-vs-offset-printing-explained/">offset printing</a>, you can expect a high-quality printed image every time, lower costs, and a fast turnaround time. You can use this process to print on most surfaces or shapes efficiently. Printing plates save time and money.</p>
<p><strong>Cons:</strong> For low-quantity print jobs, offset printing can be costly and time-consuming. It takes a long time to create a plate and set up an offset printer. If you only need a few copies, the time spent on the initial setup will make offset printing a more expensive method than digital printing.</p>
<h3>4. Letterpress Printing</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/product_images/uploaded_images/letterpress-printing.jpg" alt="Printing types like letterpress can be used by modern creators" width="570" height="390"></p>
<p>Letterpress printing is a form of relief printing. Using a printing press allows multiple copies to be produced by repeated direct impressions of an inked, raised surface against sheets or a continuous roll.</p>
<p><strong>Pros:</strong> The process is quite simple, and after an elevated first investment, it is not necessary to make any more outlandish expenses. It is possible to personalize prints and obtain them with a much more marked and different relief than with other printing methods.</p>
<p><strong>Cons:</strong> This is a slower process where the application of color is limited, printing costs can be considerably more than other printing methods, and this method is dependent on the operator’s expertise.</p>
<h3>5. LED UV Printing</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/product_images/uploaded_images/led-uv-printing.jpg" alt="Printing types like led uv can be used by modern creators" width="570" height="390"></p>
<p>Using UV printing, it is possible to print unique designs, images, text, and textures on a range of materials or products. UV inks are exposed to the UV-LED lights built into the printer, which almost instantly cure the ink, turning it from a liquid to a solid.</p>
<p><strong>Pros:</strong> Quick drying. Since the ink dries quickly (almost immediately) on the substrate, the chemical interaction with the substrate is significantly reduced, scratch-resistant, faster production, and comes out to lower cost.</p>
<p><strong>Cons:</strong> UV inks won't dry without being cured, spills are incredibly difficult to clean up, initial startup costs are higher, and operators need to avoid skin contact.</p>
<h3>6. Flexography Printing</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/product_images/uploaded_images/flexography-printing.jpg" alt="Printing types like flexography can be used by modern creators" width="570" height="390"></p>
<p>Flexography is a printing process utilizing a flexible relief plate. It is like a modern version of the letterpress that can be used for printing on nearly any substrate, including plastic, metallic films, cellophane, and paper.</p>
<p><strong>Pros:</strong> Besides supporting multiple colors, it can be used with either water-based or oil-based inks. Currently, water-based inks have gained popularity due to their non-toxicity.</p>
<p><strong>Cons:</strong> Flexography is not an ideal printing solution for small runs. Although the process is highly automated, setup can be very time-consuming.</p>
<h3>7. Digital Printing</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/product_images/uploaded_images/digital-printing.jpg" alt="Printing types like digital printing can be used by modern creators" width="570" height="390"></p>
<p>Digital printing prints digital-based images directly onto a variety of substrates. There is no need for a printing plate, unlike offset printing.</p>
<p><strong>Pros: </strong>This low-cost, simple printing method allows multiple design possibilities with full color and gradation print (without the limitation of colors).</p>
<p><strong>Cons: </strong>The range of printable fabrics is somewhat restricted when compared to screen printing, and due to fixed pricing, bulk print jobs don’t offer reduced costs.</p>
<h3>Types of printing</h3>
<p>In this article, you discovered seven types of printing to help you achieve superior artistic design and its efficient application to the substrate of your choice.</p>
<p>Knowing which printing types are available to you can increase your potential to create bigger, better, and more evolving concepts as an artist or designer.</p>
<p>Not learning the different types of printing at your disposal may leave your project inferior or cause you to use a more expensive process that's not necessary.</p>
<p>Sources:<br><a title="The Flexographic Printing Process" href="https://web.tech.uh.edu/digitalmedia/materials/3350/Flexography.html" target="_blank">web.tech.uh.edu/digitalmedia/materials/3350/Flexography.html</a><br><a title="Digital Printing" href="http://printcopymail.umich.edu/copysvcs/digitalprinting.htm" target="_blank">printcopymail.umich.edu/copysvcs/digitalprinting.htm</a><br>scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=1032&context=cap-curr<br>print.iastate.edu/productsservices/offset/<br>quod.lib.umich.edu/d/did/did2222.0001.562/--letterpress-printing?rgn=main;view=fulltext<br>news.clemson.edu/from-intelligent-packaging-materials-to-flexographic-uv-printing-clemson-university-unpacks-sustainable-packaging/<br>makingcenter.parsons.edu/wp-content/uploads/2016/09/DyeSub_2021.pdf</p>
<p itemscope="" itemtype="http://schema.org/LocalBusiness">
<span itemprop="name">Clash Graphics Print Shop Atlanta Flyer Printing</span>
</p>
<p itemprop="address" itemscope="" itemtype="http://schema.org/PostalAddress">
<span itemprop="streetAddress">2233 Peachtree Rd NE Ste 202</span> <span itemprop="addressLocality">Atlanta</span>, <span itemprop="addressRegion">GA </span><span itemprop="postalCode">30309</span><br>
<span itemprop="telephone">(678) 235-3464</span>
</p>
<p>To view the original version on Clash Graphics, visit: <a href="https://www.clashgraphics.com/printing-tips/7-types-of-printing/">https://www.clashgraphics.com/printing-tips/7-types-of-printing/</a></p>Clash Graphicshttp://www.blogger.com/profile/02982811109025097689noreply@blogger.com02233 Peachtree Rd STE 202, Atlanta, GA 30309, USA33.8151009 -84.39116685.5048670638211519 -119.5474168 62.125334736178843 -49.234916799999993tag:blogger.com,1999:blog-2856223293560916996.post-91129035195277420892022-04-19T10:18:00.001-07:002022-04-19T10:18:48.383-07:00What is Sublimation Printing<p>Avoid being forced to use old printing styles to try and accomplish your marketing and advertising needs. Knowing what sublimation printing is and how it works will help you produce more attractive and marketable products.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/product_images/uploaded_images/sublimation-printing.jpg" alt="Sublimation printing a tshirt" width="570" height="390"></p>
<p><a title="Clash Graphics Atlanta" href="https://www.clashgraphics.com">clashgraphics.com</a> gathered information about sublimation printing, how the process works, and answered some frequently asked questions.</p>
<h2>Sublimation Printing Definition</h2>
<p>Sublimation (dye sublimation) printing is a process that first prints text or images onto special transfer paper, then transfers that from the paper to another material (typically polyester or a polyester mix). The ink is then heated until it disintegrates (sublimates) into the fabric.</p>
<h3>How Does Sublimation Printing Work</h3>
<p>Sublimation printing uses heat and pressure to bring ink and fabric together as one.</p>
<p>First, a design or text is printed onto special transfer paper. These specialized inks turn into gas when brought under heat (sublimation), then combine with the fabric, permanently printing its content onto the fabric. The results are permanent and much less prone to fading, as the ink is embedded in the fabric or substrate rather than resting on it like a standard print.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/product_images/uploaded_images/sublimated-jersey.jpg" alt="Sublimation printing is ideal for sportswear" width="570" height="390"></p>
<p>This printing process is quite similar to getting a tattoo, but instead of skin, it’s for a chosen product. Heat opens the substrate’s pores, then with applied pressure, the ink cools and returns to a solid form.</p>
<p>The result is a permanent, full-color image that won’t crack, peel, fade, or wash away from the substrate. This process sees the ink go from a solid to a gas without turning into liquid. The conversion is initiated by heat, then controlled by pressure.</p>
<h3>Pros of Sublimation Printing</h3>
<p>The most exciting benefit of sublimation printing is the absolute freedom you have with your designs, which is not always the case with other printing methods.</p>
<p>You can go as design crazy as you like. You can print an entire t-shirt that looks like a stapler? Or a cow jumping over the moon with a galaxy background? You may choose to keep it classy with an outline or photo of a famous city skyline or landscape. The possibilities are truly limitless.</p>
<p>Design longevity is another pro, with a design that won’t crack, peel or fade. Even after being washed in the washing machine multiple times, your garment will likely fall to pieces before the printed design fades.</p>
<p>Sublimation printing is most suitable for smaller orders, seam-to-seam designs, and garments with a large number of design variations and applications.</p>
<h3>Cons of Sublimation Printing</h3>
<p>Sublimation printing cons are seen mostly with the selection of fabric materials. Sublimation printing is only suitable for garments that include polyester (100% polyester or a polyester blend). Although sublimation can be applied to other materials like cotton, the image will not be permanent.</p>
<p>If you are aiming for a vintage or distressed look, choosing a fabric or garment with a lower percentage of polyester content would certainly give you that finish.</p>
<p>Another potential challenge is white creasing. Sublimation works by printing a design into white fabric, and if there are spaces in the garment that are unreached by the sublimed design, they’ll remain white. This can occur from accidental folding or moisture accumulated on the transfer paper.</p>
<h3>Frequently Asked Questions</h3>
<p><strong>Question:</strong> Is Sublimation Better Than Screen Printing?</p>
<p>Answer: If you have extra money to spend and plan on creating shirts with photo-realistic designs, or only plan on small printing runs, sublimation is your best option. However, if you are planning large runs or are trying to start doing garment customization on a restricted budget, screen printing may be your preferred option. Read more about sublimation and comparisons of print methods at '<a title="Benefits of Screen Printing vs. Sublimation and Offset vs. Digital Printing" href="https://www.clashgraphics.com/printing-tips/benefits-screen-print-sublimation-offset-digital/">Benefits of Screen Printing vs. Sublimation and Offset vs. Digital Printing</a>'.</p>
<p><strong>Question:</strong> What Items Can I Sublimate to?<br>Answer: Sublimation printing possibilities are practically endless. Consider the following:</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/product_images/uploaded_images/coffee-mug-sublimation-printing.jpg" alt="Sublimation printing can be applied to almost any object including coffee mugs" width="570" height="390"></p>
<ul>
<li>coffee mugs</li>
<li>travel cups</li>
<li>earrings</li>
<li>wallets</li>
<li>wine totes</li>
<li>purses</li>
<li>canteens</li>
<li>business cards</li>
<li>hats</li>
<li>wine tumblers</li>
<li>blankets</li>
<li>pillowcases</li>
<li>sheets</li>
<li>bags</li>
<li>shirts</li>
<li>socks</li>
<li>towels</li>
<li>dog collars</li>
<li>flags</li>
<li>bracelets</li>
<li>ornaments</li>
<li>keychains</li>
<li>phone cases</li>
<li>puzzles</li>
<li>totes</li>
<li>coasters</li>
</ul>
<p>These items can be printed for use around your household or developed and produced in larger quantities and marketed to the public.</p>
<p><strong>Question:</strong> Can you use a regular printer for sublimation?<br>Answer: Sometimes. Printers utilizing a Micro Piezo printing head can be used for sublimation printing. Before this transition can occur, the system must be completely flushed. The color and chemical makeup of the two ink types are not the same.</p>
<p><strong>Question:</strong> Which is better, heat transfer or sublimation?<br>Answer: If your business or hobby focuses on white and light-colored polyester apparel, sublimation printing is a great option. Your prints will have the greatest durability and washability. However, if you want the flexibility to print on any color garment or material type, heat transfer will be a better option.</p>
<p><strong>Question:</strong> What are other examples of sublimation?<br>Answer: Sublimation is when a solid substance bypasses its liquid form and goes directly to its gaseous state. Some examples include:</p>
<ul>
<li>Dry Ice</li>
<li>Mothballs</li>
<li>Iodine at 100°C</li>
</ul>
<p>Sublimation occurs all around us all the time. While this technology is relatively new in the printing industry, it is a common and ancient occurrence in nature.</p>
<h3>Sublimation Printing</h3>
<p>In this article, you discovered information about sublimation printing, how it works, some of its pros and cons, and answers to several frequently asked questions.</p>
<p>Sublimation printing will help you design, craft, and print more eclectic and desirable products that won’t fade, peel, or wash away.</p>
<p>Not using sublimation printing can severely limit the quality of your final products and cost you revenue from an unforgiving client base.</p>
<p>Sources:<br><a title="Dye Sublimation File Setup Guide" href="https://makingcenter.parsons.edu/wp-content/uploads/2016/09/DyeSub_2021.pdf" target="_blank">makingcenter.parsons.edu/wp-content/uploads/2016/09/DyeSub_2021.pdf</a><br>chem.ucla.edu/~harding/IGOC/S/sublimation.html<br>citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.378.2831&rep=rep1&type=pdf</p>
<p itemscope="" itemtype="http://schema.org/LocalBusiness">
<span itemprop="name">Clash Graphics Print Shop Atlanta Flyer Printing</span>
</p>
<p itemprop="address" itemscope="" itemtype="http://schema.org/PostalAddress">
<span itemprop="streetAddress">2233 Peachtree Rd NE Ste 202</span> <span itemprop="addressLocality">Atlanta</span>, <span itemprop="addressRegion">GA </span><span itemprop="postalCode">30309</span><br>
<span itemprop="telephone">(678) 235-3464</span>
</p>
<p>To view the original version on Clash Graphics, visit: <a href="https://www.clashgraphics.com/printing-tips/what-is-sublimation-printing/">https://www.clashgraphics.com/printing-tips/what-is-sublimation-printing/</a></p>Clash Graphicshttp://www.blogger.com/profile/02982811109025097689noreply@blogger.com02233 Peachtree Rd STE 202, Atlanta, GA 30309, USA33.8151009 -84.39116685.5048670638211519 -119.5474168 62.125334736178843 -49.234916799999993tag:blogger.com,1999:blog-2856223293560916996.post-28098021872868995612022-03-15T10:21:00.000-07:002022-03-15T10:21:23.174-07:00How To Increase Business Revenue
<p>Prevent shrinking revenue from forcing you to reduce staff, cut benefits, or close locations. Knowing how to increase your business’s revenue will help you create a better work environment while growing your business.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/product_images/uploaded_images/revenue-puzzle.jpg" alt="Ways to increase business revenue include understanding your financial structure" width="570" height="390"></p>
<p><a title="clashgraphics.com" href="https://www.clashgraphics.com">clashgraphics.com</a> gathered the following information about innovative ideas and tips on how to increase your business’s revenue.</p>
<h2>Ways To Increase Revenue</h2>
<p>Here are 15 strategies for your business to substantially increase sales and revenue:</p>
<h3>1. Use Every Door Direct Mail (EDDM®)</h3>
<p>Every Door Direct Mail® is targeted bulk mailing, offered by the United States Postal Service, helping your marketing strategy reach potential customers without maintaining a mailing list or even knowing their actual address. Just choose the mailing routes you determine to be high priorities (by neighborhood, city, or ZIP code), and your mailers will be delivered to each home on those routes.</p>
<h3>2. Use Door Hanger Advertising</h3>
<p>Like direct mail marketing, door hangers present your company and its product to a targeted consumer. Where door hangers excel is that they are not mixed in and lost in a pile of mail but have to be physically removed from a door handle. This act alone provides an extra couple of seconds for you to get the individualized attention of your potential customer.</p>
<h3>3. Increase Customer Service Quality</h3>
<p>As consumers, we tend to readily give our long-term patronage to businesses that treat us with respect and make us feel like the most crucial part of their business. This is principally achieved through superior quality customer service.</p>
<h3>4. Redesign Your Business Cards</h3>
<p>Knowing what information should go on a business card, what should be omitted, and how to use the card’s negative space will give you a higher probability of creating a unique and memorable business card.</p>
<h3>5. Use Guerilla Marketing Tactics</h3>
<p>This marketing strategy drives publicity by employing unorthodox methods designed to conjure the public’s wonder, surprise, or shock. Guerilla marketing presents businesses with a unique opportunity to increase public awareness of its brand, capture new customers, and entice existing customers to become repeat customers.</p>
<h3>6. Review Your Online Presence</h3>
<p>Optimize your website to emphasize sales versus clicks by determining which search terms (keywords) and website designs are bringing in sales. Consider how you can optimize your site or rewrite your online advertising to maximize sales and increase revenue.</p>
<h3>7. Develop Special Incentives</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/product_images/uploaded_images/holiday-sale.jpg" alt="Ways to increase business revenue include promoting holiday sales and discounts" width="570" height="390"></p>
<p>If you have consistent communication with your customer base, you can use any special occasion to build on their loyalty by offering holiday specials, birthday rewards, and discounts or registries for landmark occasions like weddings or births.</p>
<h3>8. Lower or Eliminate Shipping and Delivery Charges</h3>
<p>Your customers might pay more for a product if its shipping and handling are free. For online sales, consider ways to build shipping and handling costs into the item’s overall cost instead of including two line items in the price.</p>
<h3>9. Expand Payment Methods</h3>
<p>Increase sales by offering more payment methods that your customers may find more convenient. Set up whichever infrastructure is necessary to accept whatever payment method you don't currently possess, whether it's credit cards, digital currency, a cash exchange app, etc.</p>
<h3>10. Add Relevant Products to Your Line</h3>
<p>Another way to increase sales per customer is to offer products that your customer needs. You should consider products that a customer would buy to use or pair with your current product or service your customers might require.</p>
<h3>11. Expand Your Reach</h3>
<p>You can grow physically by opening a new location. Expand the geographic area of your customers by increasing the distance you can deliver your products or services.</p>
<h3>13. Offer Product Discounts</h3>
<p>Properly marketed discounts create an incentive for your consumers to start buying. Such discounts can be on limited products like “quantity discounts” offered on two or more products, seasonal discounts, or discounts on all of your products in a store-wide or online sale.</p>
<h3>13. Value Your Repeat Customers</h3>
<p>Instead of spending vast resources trying to secure new customers, focus on upselling your current customers. This approach is more effective and cost-efficient because your existing customers are already familiar with your products and services.</p>
<h3>14. Reevaluate Your Pricing Strategy</h3>
<p>Price is the most important determining factor when purchasing a product or service. An adjustment to these prices should reflect your market situation and your company’s revenue goals.</p>
<h3>15. Determine Your Company’s Revenue Goals</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/product_images/uploaded_images/business-plan.jpg" alt="Ways to increase business revenue include making a plan" width="570" height="390"></p>
<p>Start with a clear marketing strategy aligned with your revenue goals. You should identify sales and revenue milestones for your company and develop a strategy to get there.</p>
<h3>Increased Business Revenue</h3>
<p>In this article, you discovered expert tips and ideas to help you significantly increase your business’s revenue.</p>
<p>By continually innovating and keeping your business “fresh,” your existing customers are more likely to become repeat customers as you attract new ones, increasing sales and revenue.</p>
<p>Ignoring your business’s appearance and messaging, you risk rapidly losing customers and revenue, leaving you on a path without reward, income, and inevitably losing your business.</p>
<p>Sources:<br><a title="Ways To Build More Revenue In A Business" href="https://www.patriotfcu.org/blog/ways-to-build-more-revenue-in-a-business/" target="_blank">patriotfcu.org/blog/ways-to-build-more-revenue-in-a-business/</a><br>learning.skysthelimit.org/operations/tips-to-increase-revenue</p>
<p itemscope="" itemtype="http://schema.org/LocalBusiness">
<span itemprop="name">Clash Graphics Print Shop Atlanta Flyer Printing</span>
</p>
<p itemprop="address" itemscope="" itemtype="http://schema.org/PostalAddress">
<span itemprop="streetAddress">2233 Peachtree Rd NE Ste 202</span> <span itemprop="addressLocality">Atlanta</span>, <span itemprop="addressRegion">GA </span><span itemprop="postalCode">30309</span><br>
<span itemprop="telephone">(678) 235-3464</span>
</p>
<p>To view the original version on Clash Graphics, visit: <a href="https://www.clashgraphics.com/printing-tips/how-to-increase-business-revenue/">https://www.clashgraphics.com/printing-tips/how-to-increase-business-revenue/</a></p>Clash Graphicshttp://www.blogger.com/profile/02982811109025097689noreply@blogger.com02233 Peachtree Rd STE 202, Atlanta, GA 30309, USA33.8151009 -84.39116685.5048670638211519 -119.5474168 62.125334736178843 -49.234916799999993tag:blogger.com,1999:blog-2856223293560916996.post-24228971454548206982022-02-15T09:43:00.003-08:002022-02-15T09:43:56.133-08:00Product Manager vs. Product Marketing Manager<p>Avoid confusing the roles of product managers and product marketing managers. Understanding how these roles differ and who is responsible for what dramatically enhances an organization’s ability to successfully bring its best products to market.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/product_images/uploaded_images/product-manager.jpg" alt="A product manager is ultimately responsible for the success or failure of a product" width="570" height="390"></p>
<p><a title="clashgraphics.com" href="https://www.clashgraphics.com">clashgraphics.com</a> gathered the following information about the differences between a product manager and a product marketing manager, what they do, and how they interact.</p>
<h2>Product and Product Marketing Managers</h2>
<p>In a well-structured organization, product managers and product marketing managers collaborate closely. However, things go horribly wrong when the two managers and their teams get out of sync and are derailed by inconsistent messaging, botched launch dates, and confusion about the product’s function and its real value to potential customers.</p>
<p>Success, however, can be achieved by working together and understanding how these two roles differ:</p>
<h2>What Is a Product Manager?</h2>
<p>A product manager holds the ultimate and final responsibility for a product’s success or failure. A product manager’s role often includes;</p>
<ul>
<li>Owning and guiding the product’s strategy</li>
<li>Curating the product’s roadmap</li>
<li>Conveying that roadmap to the product development team to guide them as they build the product according to plan.</li>
</ul>
<h2>What Is a Product Marketing Manager?</h2>
<p>A product marketing manager’s primary responsibility is communicating a product’s specific or overall value to its market. A product marketing manager’s responsibilities typically involve:</p>
<ul>
<li>Educating a company’s sales force on the value of the product and how to sell it</li>
<li>Creating marketing materials and strategies that clearly convey product features</li>
<li>Developing the marketing tools and campaigns to generate new interest and consumers.</li>
</ul>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/product_images/uploaded_images/product-marketing-manager.jpg" alt="A product marketing manager is responsible for conveying the main selling points to the companys customers" width="570" height="390"></p>
<p><em>Note:</em> If your competitor has a remarkably similar product to yours, it’s your product manager that develops a desired trait or feature and your product marketing manager that creates the storytelling and differentiating value your customers seek.</p>
<h2>Product Management vs. Product Marketing Management</h2>
<p>A product manager could be considered the voice of a product within the company(often asking: Does this product solve our customer’s problem?), and a Product Marketing Manager would be considered the product’s voice to the world outside the company (often asking: How can we communicate to customers that it solves their problem?).</p>
<p>To further understand these differences, consider the following:</p>
<p><strong>Strategy</strong></p>
<p><br><em>The product manager</em> establishes the company’s vision for the product and defines the goals, milestones, initiatives, and targets that will help achieve that vision.</p>
<p><em>The product marketing manager</em> uses the vision and strategy to develop a “go-to-market” strategy. This strategy details the work that needs to be done to launch a product or expand into a new market.</p>
<p><strong>Roadmap</strong></p>
<p><em>The product manager</em> develops the product’s roadmap, a visual representation of the direction, plan, milestones, and dates for executing the work.</p>
<p><em>The product marketing manager</em> assembles the “go-to-market” roadmap, capturing and coordinating the timing of interdepartmental activities needed to successfully release a new or improved customer experience.</p>
<p><strong>Consumer</strong></p>
<p><em>The product manager</em> focuses on the end-user, developing an understanding of what people want to achieve by acquiring and using the product. This requires collecting feedback from customers about their experiences and suggestions.</p>
<p><em>The product marketing manager </em>is focused on the consumer’s spending/buying characteristics, gaining a deeper understanding of what people need to know about the product and how it solves their problem to finally make a purchase.</p>
<p><strong>Team Efforts</strong></p>
<p><em>The product manager</em> is an advocate for the user and the final product. This requires a combination of strategic and tactical effort across engineering, marketing, sales, and support teams.</p>
<p><em>The product marketing manager</em> ensures that all teams know how to best represent the benefits of the product to the customer. This can involve collaborating with marketing to better define messaging, providing advanced training to sales and support teams, and aligning the website to follow the product’s “go-to-market.”</p>
<p><em>Note:</em> Both managers want to please the customers and grow the business. And through Frequent communication, regular meetings, and planning sessions, departments can stay in sync to achieve both objectives.</p>
<h3>Product and Product Marketing Department Collaboration</h3>
<p>In this article, you discovered information about the often confused roles of product managers and product marketing managers and how they perform different tasks to mutually ensure a product’s success.</p>
<p>Knowing the differences between a project manager’s role and that of a project marketing manager will help you address product issues with the correct department.</p>
<p>Your failure to recognize how the duties of your project manager differ from your project marketing manager can lead to miscommunications and failure to meet milestones and product launch dates.</p>
<p>Sources:</p>
<p><a title="Product management vs. product marketing" href="https://blogs.haas.berkeley.edu/the-berkeley-mba/product-management-vs.-product-marketing" target="_blank">blogs.haas.berkeley.edu/the-berkeley-mba/product-management-vs.-product-marketing</a><br><a title="Understanding the product manager role" href="https://www.wgu.edu/blog/understanding-product-manager-role2003.html" target="_blank">wgu.edu/blog/understanding-product-manager-role2003.html</a><br>business.vanderbilt.edu/news/2019/10/25/what-is-product-management-top-5-skills-for-success/</p>
<p itemscope="" itemtype="http://schema.org/LocalBusiness">
<span itemprop="name">Clash Graphics Print Shop Atlanta Flyer Printing</span>
</p>
<p itemprop="address" itemscope="" itemtype="http://schema.org/PostalAddress">
<span itemprop="streetAddress">2233 Peachtree Rd NE Ste 202</span> <span itemprop="addressLocality">Atlanta</span>, <span itemprop="addressRegion">GA </span><span itemprop="postalCode">30309</span><br>
<span itemprop="telephone">(678) 235-3464</span>
</p>
<p>To view the original version on Clash Graphics, visit: <a href="https://www.clashgraphics.com/printing-tips/product-manager-vs-product-marketing-manager/">https://www.clashgraphics.com/printing-tips/product-manager-vs-product-marketing-manager/</a></p>Clash Graphicshttp://www.blogger.com/profile/02982811109025097689noreply@blogger.com02233 Peachtree Rd STE 202, Atlanta, GA 30309, USA33.8151009 -84.39116685.5048670638211519 -119.5474168 62.125334736178843 -49.234916799999993tag:blogger.com,1999:blog-2856223293560916996.post-59264894567674041772022-01-19T10:15:00.000-08:002022-01-19T10:15:23.234-08:00Clever Ways to Avoid Information Overload<p>Avoid breakdowns, missed deadlines, and other mistakes due to information overload. Knowing how to simplify incoming and outgoing information will help you better manage your business, employees, responsibilities, and anxiety.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/product_images/uploaded_images/information-overload.jpg" alt="Too much digital and media information too quickly can lead to confusion mistakes and poor work performance" width="570" height="390"></p>
<p><a title="clashgraphics.com" href="https://www.clashgraphics.com">clashgraphics.com</a> gathered the following information about information overload, its definition, causes, and innovative solutions.</p>
<h2>What is Information Overload?</h2>
<p>Information overload refers to the excess of information available to a person intending to complete a task or come to a decision. This “overload” interferes with work quality and disrupts the decision-making process, resulting in a poor decision or no decision at all.</p>
<h3>What Causes Information Overload?</h3>
<p>Information anxiety, infobesity, cognitive intoxication, and information explosion are all used to describe a state of information overload, which can be caused by any or a combination of the following:</p>
<p><strong>Electronic Devices, Programs, Apps, and Platforms </strong>- “Where do you get your information from?” Your answer may be any of the following: television, radio, mobile phones, electronic devices, emails, podcasts, search engines, social media, etc.</p>
<p>A perfect example of this is depicted with nearly every search made on any search engine for almost any subject. When the results appear, you are presented with page after page of results compiled and ranked using the search engine’s algorithm and parameters.</p>
<p>In this example, you may have to sift through dozens of pages of inaccurate, misleading, or erroneous content (all trying to lure you into clicking their links) before finding any useful or verifiable results.</p>
<p><strong>Modern Day Journalism</strong> - News sources in today’s world are a prime cause of information overload. They constantly seek the most bombastic headlines and shocking footage to encourage viral sharing across social media platforms, and users may see the same headlines dozens of times shared by dozens of other users.</p>
<p><strong>Poorly Sourced Content</strong> - Using unverified or superfluous content can lead to flawed results, inaccurate data, and bad decisions.</p>
<p>When researching serious matters like “cancer,” pay particular attention to the source of the content you will use to build your understanding and formulate your decisions. Would you rather use data/research produced by Johns Hopkins University or the content of a young blogger trying to market a new clothing line?</p>
<p><strong>Too Much Advertising</strong> - Digital advertising alone can seem overwhelming and often intrusive when you just want to watch a “cat” video. Add physical content (door hangers, flyers, mailers, business cards, etc.), and it all can quickly become a nuisance!</p>
<p>In addition, the following are common reasons for modern information overload:</p>
<ul>
<li>The increasing volume of available historical data</li>
<li>Exceedingly high volumes of conflicting, contradictory, and inaccurate information</li>
<li>Volumes of new information/content being constantly created</li>
<li>Increasing pressure to create and compete in information provision. This stress leads to a “quantity over quality” philosophy in multiple industries</li>
<li>The incredible simplicity of creating, regurgitating, duplicating, and sharing of information online</li>
</ul>
<h3>Information Overload Solutions</h3>
<p>How we can help alleviate the pressure of information overload in a professional or personal environment?</p>
<ol>
<li>Simplicity (Less is More) - The less information to absorb, the easier it will be to understand.</li>
<li>Relevance - All information should meet your needs and relate to the subject at hand.</li>
<li>Clarity - Instructions and content should be simple and to the point.</li>
<li>Supporting information - If you require more information, source/support material should be readily accessible.</li>
<li>Learn how to Skim - The vast majority of modern content is built around a single point or two. Find that and move on.</li>
<li>Delegate tasks - If you are part of a team, use multiple people to research and gather relevant information.</li>
<li>Use filters - Use inbox, messaging, and search engine filters to eliminate irrelevant or unimportant data and content.</li>
<li>Ignore it - It is impossible to absorb everything about something. In the end, you will have to ignore some or most of that content.</li>
</ol>
<p><em>Note:</em> People generally can execute a task more efficiently when their instructions are kept basic and free of extras. Take roadsigns and wayfinding for example: When driving, these signs provide simple and direct information at a glance.</p>
<p><em>Tip:</em> Sometimes, the ability to focus and rationalize can be affected by mental health conditions like anxiety disorders and PTSD. Anticipation, fatigue, and stress can all contribute to a sensory overload experience, making it near impossible to collect, process, or deliver any content or information.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/product_images/uploaded_images/sensory-overload.jpg" alt="Too much information too quickly can lead to confusion mistakes and poor work performance" width="570" height="390"></p>
<h3>Eliminating Information Overload</h3>
<p>In this article, you discovered crucial information about the definition, causes, and solutions for information overload.</p>
<p>When you simplify and reduce the amount of incoming “irrelevant” information, you can better manage and accomplish your responsibilities with reduced stress and anxiety.</p>
<p>Information overloads can paralyze your productivity, cloud your judgment, and lead to horrible, baseless decisions.</p>
<p>Sources:<br><a title="A Few Thoughts on Cognitive Overload" href="https://interactivity.ucsd.edu/articles/Overload/published.html" target="_blank">interactivity.ucsd.edu/articles/Overload/published.html</a><br>lesley.edu/article/why-brain-overload-happens</p>
<p itemscope="" itemtype="http://schema.org/LocalBusiness">
<span itemprop="name">Clash Graphics Print Shop Atlanta Flyer Printing</span>
</p>
<p itemprop="address" itemscope="" itemtype="http://schema.org/PostalAddress">
<span itemprop="streetAddress">2233 Peachtree Rd NE Ste 202</span> <span itemprop="addressLocality">Atlanta</span>, <span itemprop="addressRegion">GA </span><span itemprop="postalCode">30309</span><br>
<span itemprop="telephone">(678) 235-3464</span>
</p>
<p>To view the original version on Clash Graphics, visit: <a href="https://www.clashgraphics.com/printing-tips/clever-ways-to-avoid-information-overload/">https://www.clashgraphics.com/printing-tips/clever-ways-to-avoid-information-overload/</a></p>Clash Graphicshttp://www.blogger.com/profile/02982811109025097689noreply@blogger.com02233 Peachtree Rd STE 202, Atlanta, GA 30309, USA33.8151009 -84.39116685.5048670638211519 -119.5474168 62.125334736178843 -49.234916799999993tag:blogger.com,1999:blog-2856223293560916996.post-14321208796600918502021-12-14T09:38:00.000-08:002021-12-14T09:38:03.585-08:00Essential Graphic Design Skills<p>Prevent wasting your efforts trying to secure employment in fields you are not qualified for. Knowing what employers are looking for and the demonstrable skills you must possess will help you land your dream job as a graphic designer.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/product_images/uploaded_images/graphic-design.jpg" alt="Graphic design involves many individual skill sets used together" width="570" height="390"></p>
<p><a title="clashgraphics.com" href="https://www.clashgraphics.com">clashgraphics.com</a> gathered the following information about graphic design and a list of skills you should possess when applying for employment as a graphic designer.</p>
<h2>What Are Graphic Design Skills</h2>
<p>Graphic design could be generally defined as visual communication. Graphic design skills efficiently blend together a creative and practical understanding of multiple elements that form a specific means of communication.</p>
<h3>Skills Required for Graphic Designers</h3>
<p>In our visually saturated world, even the idea of applying for a new or better job as a graphic designer will require you to use all of the essential skills that make you a graphic designer in the first place. Here are some of the skills that employers consider most valuable when hiring a graphic designer:</p>
<p><strong><em>Creativity</em></strong></p>
<p>Creativity is one of, if not the most important graphic designer skills. It's hard to develop new ideas and innovative designs if you don't know how to fully utilize your creative resources. Having a creatively visual eye is fundamental no matter what medium you work in.</p>
<p><em><strong>Communication</strong></em></p>
<p>Understanding what your client wants from a design project is key to creating a successful product. In today's digital age, where everyone is individually focused on their phone screens and electronic devices, many business owners don't know how to talk to theseclients. Thus, being able to listen well, process feedback, and explain design elements—without losing your audience or getting too technical will provide you with a significant advantage.</p>
<p><strong><em>Strategy</em></strong></p>
<p>Strategy is an essential skill for most jobs but becomes increasingly relevant for designers. First, designers need to develop a strategy for how they tackle a brief. For every brief they work on, designers should have a readymade strategy in place to make the process as efficient as it can be.</p>
<p><strong><em>Problem Solving</em></strong></p>
<p>As well as being a fundamental life skill, problem-solving is actually a crucial part of what a graphic designer does in their day-to-day working life. Problems for graphic designers come in the form of customer feedback/requests for alterations, and the problem solving appears when you come up with appropriate revisions.</p>
<p><strong><em>Adobe's Creative Apps</em></strong></p>
<p>Experience using technology is already a fundamental graphic design skill. Knowing how to use Adobe's creative software - specifically Adobe Illustrator, Photoshop, and InDesign is a base requirement for the majority of available graphic design jobs.</p>
<p><strong><em>Presentation Delivery</em></strong></p>
<p>Graphic designers are essentially storytellers. So, the ability to take complex data and present it in a clear, understandable way to customers, clients, and others will make you a significantly more valuable employee.</p>
<p><strong><em>Typography</em></strong></p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/product_images/uploaded_images/typography-graphic-design.jpg" alt="Graphic designers should understand and be able to use typography" width="570" height="390"></p>
<p>Typography is a fundamental part of any graphic design skills list. When we say typography, we’re referring to any skills related to typography that a graphic design may use - from picking the right font for a project to really getting into the fine details of typesetting with alignment, kerning, and leading.</p>
<p><strong><em>Designing for Print</em></strong></p>
<p>Your ability to make written language legible and appealing possesses more importance today than any other period. Even the most novice of designers should be well-versed in the two types of printing, offset and digital. They should be familiar with the terminology associated with printing (bleed, crop, fold marks) and print production (ink limits, dot gain, and transparency).</p>
<p>In addition, aspiring graphic designers should be familiar with paper sizes established by the International Organization for Standardization (ISO), which developed the ISO 216 and was adopted by many countries as a standard. Paper sizes range from A0 to A10. Though, designers should be aware that these standards aren’t commonly used in the USA. Instead, legal, letter, executive, tabloid, or ledger sizes are used. A designer must also understand and know how to choose appropriate paper weights, paper stocks, and embellishments. For more reading on paper options, read <a title="Choosing The Right Paper Quality and Type for Your Print Project" href="https://www.clashgraphics.com/printing-tips/paper-quality-and-type/">clashgraphics.com/printing-tips/paper-quality-and-type/</a></p>
<p><strong><em>Coding Knowledge</em></strong></p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/product_images/uploaded_images/coding-skills.jpg" alt="Coding skills for graphic designers are important" width="570" height="390"></p>
<p>You will not be required to be a coding expert for most graphic design jobs, a basic understanding of HTML, however, is important as it teaches you how to understand the work that is invested into creating and building a website.</p>
<p><strong><em><br>Interactive Media</em></strong></p>
<p>Interactive forms of media include design products that actively engage users through mediums such as text, moving images, animation, video, audio, or even video games. You should be exposing yourself to as many different types of media as you can.</p>
<p><strong><em>Branding</em></strong></p>
<p>This business skill is critical for graphic designers. Indeed, to understand/comprehend a client's needs, you must first understand their brand.</p>
<p>Branding is a fundamental part of graphic design and there are entire agencies devoted just to branding. For that reason, it’s a vital skill for a graphic designer to possess. A brand, put simply, is a set of ideas a company or its products represents in people’s minds.</p>
<p>Read more about what graphic designers make, the different software they use, and some pro portfolio tips at <a title="Graphic Designer Salary, Software and Portfolio Tips" href="https://www.clashgraphics.com/printing-tips/graphic-designer-salary-software-portfolio-tips/">clashgraphics.com/printing-tips/graphic-designer-salary-software-portfolio-tips/</a></p>
<h3>Graphic Design Skills Needed to Be A Designer</h3>
<p>In this article, you discovered information about graphic design and the skills you will need when applying for that new or better employment opportunity as a graphic designer.</p>
<p>When you unite the multiple skills required for graphic design, you increase your value to the work market and significantly decrease the chance of being unemployed for any substantial time.</p>
<p>Poor graphic design skills or technical unfamiliarity can lead to rejection by employers and a severe lack of interview calls or requests.</p>
<p>Sources:<br><a title="8 Graphic Design Business Skills You’ll Need to Succeed" href="https://www.rasmussen.edu/degrees/design/blog/graphic-design-business-skills/" target="_blank">rasmussen.edu/degrees/design/blog/graphic-design-business-skills/</a><br>ucblueash.edu/content/dam/refresh/blueash-62/documents/students/services/career-services/Sample-resumes/EXAMPLE%20Graphic%20Design.pdf</p>
<p itemscope="" itemtype="http://schema.org/LocalBusiness">
<span itemprop="name">Clash Graphics Print Shop Atlanta Flyer Printing</span>
</p>
<p itemprop="address" itemscope="" itemtype="http://schema.org/PostalAddress">
<span itemprop="streetAddress">2233 Peachtree Rd NE Ste 202</span> <span itemprop="addressLocality">Atlanta</span>, <span itemprop="addressRegion">GA </span><span itemprop="postalCode">30309</span><br>
<span itemprop="telephone">(678) 235-3464</span>
</p>
<p>To view the original version on Clash Graphics, visit: <a href="https://www.clashgraphics.com/printing-tips/essential-graphic-design-skills/">https://www.clashgraphics.com/printing-tips/essential-graphic-design-skills/</a></p> Clash Graphicshttp://www.blogger.com/profile/02982811109025097689noreply@blogger.com02233 Peachtree Rd STE 202, Atlanta, GA 30309, USA33.8151009 -84.39116685.5048670638211519 -119.5474168 62.125334736178843 -49.234916799999993tag:blogger.com,1999:blog-2856223293560916996.post-79495288080253276432021-11-16T13:49:00.001-08:002021-11-16T13:49:51.347-08:00Grand Opening Ideas and Activities<p>Keep your business’ grand opening from falling flat or being underwhelming. You can create an eclectic and memorable event by knowing which activities you can promote during a business grand opening celebration.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/product_images/uploaded_images/open-sign.jpg" alt="Sign stating that your business is open" width="570" height="390"></p>
<p><a title="clashgraphics.com" href="https://www.clashgraphics.com">clashgraphics.com</a> gathered the following structural insights and grand opening event ideas to help you throw a flawless event.</p>
<h2>10 Business Grand Opening Ideas</h2>
<p>If you want to throw a memorable grand opening, you’ve got to think above and beyond traditional festivities. Be creative and think about what would prompt your customers to take time out of their day to come, do, or see.</p>
<p>Use the following ideas to create an eclectic and fun experience for your business grand opening:</p>
<p><strong>Invite a Local Celebrity</strong> - Find a local celebrity to attend (or even emcee) your opening and help draw people in. This does not have to be a big name with international pull, it can be a local celebrity with influence in your town. As long as the celebrity has this influence within your community, they can help you spread the word and bring in more customers.</p>
<p><strong>Go Live</strong> - People love live music and entertainment, and booking a popular band to perform at your grand opening can be a phenomenal way to increase the turnout. Similar to your alliance with local businesses, both you and the band can promote one another, increasing both of your audiences.<br> <br>Live entertainment is an exhilarating and unique way to increase attendance at your event. Additionally, it adds an uplifting attraction and provides attendees with something to watch during breaks (when they aren’t shopping). It also makes your establishment more a place of enjoyment than a business location trying to make more money from its consumers.</p>
<p><strong>Turn it into a Block Party</strong> - Is your store near or surrounded by other businesses? Hosting a block party is a great cumulative event that allows you to work with other local business owners to create business for each establishment. Using a block party as your grand opening also attracts people just walking by and all the customers from surrounding establishments.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/product_images/uploaded_images/block-party.jpg" alt="Use a block party to advertise your grand opening" width="570" height="390"></p>
<p><strong>Giveaways</strong> - One of the most excellent ways to attract new and existing customers to a grand opening is to offer ways to win free stuff – everyone loves free stuff!</p>
<p>Hosting a raffle with a limited number of exciting prizes entices your consumers to show up for the potential of winning a prize that isn’t always accessible. </p>
<p><strong>Handout Branded Swag</strong> - Another way to encourage consumers to attend your event is with handouts of promotional products, or swag. Again, everyone loves that four-letter word “free” regardless of what that item may be.</p>
<p>Consider distributing branded tote bags, pens, koozies, and other useful gear. This swag conveys the message that your brand exists, reminding consumers to use your business often.</p>
<p><strong>Partner with Neighboring Businesses</strong> - Partnering with other local businesses is a smart business move when you’re the new guy in the area. Finding complementary businesses to partner with can boost both your brands, expand your audience, and serve to expose your business to new audiences.</p>
<p>In addition, while at your grand opening celebration, your partnered businesses can operate stands or distribute swag of their own while promoting your opening to their already established client base.</p>
<p><strong>Use Traditional Media Channels </strong>- Social media is a powerful and relatively inexpensive resource for advertising your event, but don’t cast aside more traditional media outlets. TV, radio, newspapers, and other printed media are still excellent ways to spread the word about your new business and your upcoming grand opening.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/product_images/uploaded_images/radio-broadcast.jpg" alt="Use radio media to inform the public of your opening" width="570" height="390"></p>
<p><strong>Distribute Flyers</strong> - Posting flyers on telephone poles and on public bulletin boards may seem old-fashioned but remains as relevant as distribution by direct mail.</p>
<p><strong>Run a Publicity Stunt</strong> - Organizing a high-profile publicity stunt is an effective way to create buzz about your grand opening event both before it happens and during the event. Organize and choreograph a massive flash mob or create a live, dramatic billboard.</p>
<p>Use whatever you believe will best draw attention, but remember to prominently feature your business name, logo, and information during the stunt to generate the intended excitement.</p>
<p><strong>Use Guerilla Tactics</strong> - Use your marketing creativity while promoting your grand opening and unleash the exquisite power of guerilla marketing. For example, surprise an audience attending a local baseball game with free swag launched into the bleachers or distributing branded scarves during a winter outdoor event.</p>
<h3>Business Grand Opening Event</h3>
<p>Business grand opening events generate much-needed early excitement about your establishment. Beyond the ideas we’ll address later, here are a few best practices to apply in your planning and development process as you approach opening day:</p>
<p><strong>Start Planning</strong> - Depending on the business you are opening, you may want to start planning its opening festivities 6 months in advance, and in some cases, a full year ahead of time.</p>
<p><strong>Event Permits</strong> - Whether your grand opening celebration will be confined to your parking lot, completely enclosed by your building, or expand into adjacent lots, you may be required to secure permits for this activity (some municipalities may see this like a block party or other public event).</p>
<p><strong>Event Insurance</strong> - Commercial Property and General Liability are the insurance policies you will likely be required to carry for the duration of your grand opening.</p>
<p><strong>Banner Usage</strong> - People were driving by your business for months while it was “under construction,” it’s vital to communicate to anyone in the area that you’ll be open and ready for business soon. Such banners can include:</p>
<ul>
<li>Closed for Renovations</li>
<li>Closed for Remodeling</li>
<li>Coming Soon</li>
<li>Opening in ___ Days</li>
<li>Grand Opening</li>
<li>Open for Business</li>
</ul>
<p><strong>Social Media Blitz</strong> - Create business accounts on relevant social media platforms (Facebook, Twitter, Medium, GetPocket, etc.) and start building a following. Run local ads announcing your plans while approaching the grand opening.</p>
<p><strong>Invite Everyone</strong> - A grand opening event isn’t solely a public spectacle. It is certainly a personal one too. Invite your family, extended family, and then invite your employees to do the same. Encourage everyone to invite their neighbors as well. Finally, send invitations to all your vendors.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/product_images/uploaded_images/personalized-invitation.jpg" alt="Hand written or printed invitations" width="570" height="390"></p>
<h3>Grand Opening Activities</h3>
<p>In this article, you discovered insights, ideas, and activities to help you produce the most memorable grand opening possible for your business.</p>
<p>The more out-of-the-box experience you can create for your grand opening event, the more memorable it will be and the better attendance you are likely to generate.</p>
<p>Relying on traditional ideas and lackluster events may doom your grand opening to being a mediocre, laughable event that offers no support or value to your business efforts.</p>
<p>Sources:<br><a title="Creating an Event Plan" href="https://communications.oregonstate.edu/events/creating-event-plan" target="_blank">communications.oregonstate.edu/events/creating-event-plan</a><br>lib.niu.edu/2000/ip000541.html</p>
<p itemscope="" itemtype="http://schema.org/LocalBusiness">
<span itemprop="name">Clash Graphics Print Shop Atlanta Flyer Printing</span>
</p>
<p itemprop="address" itemscope="" itemtype="http://schema.org/PostalAddress">
<span itemprop="streetAddress">2233 Peachtree Rd NE Ste 202</span> <span itemprop="addressLocality">Atlanta</span>, <span itemprop="addressRegion">GA </span><span itemprop="postalCode">30309</span><br>
<span itemprop="telephone">(678) 235-3464</span>
</p>
<p>To view the original version on Clash Graphics, visit: <a href="https://www.clashgraphics.com/printing-tips/grand-opening-ideas-and-activities/" target="_blank">https://www.clashgraphics.com/printing-tips/grand-opening-ideas-and-activities/</a></p>
Clash Graphicshttp://www.blogger.com/profile/02982811109025097689noreply@blogger.com02233 Peachtree Rd STE 202, Atlanta, GA 30309, USA33.8151009 -84.39116685.5048670638211519 -119.5474168 62.125334736178843 -49.234916799999993tag:blogger.com,1999:blog-2856223293560916996.post-53385214975356210522021-08-23T16:41:00.000-07:002021-08-23T16:41:07.383-07:00What Information To Put on a Business Card<p>Prevent losing potential business and the embarassment of a poorly designed business card. Knowing how to produce a business card that is sharp and focused will be compelling and help keep your audience engaged.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/product_images/uploaded_images/black-border-logo.jpg" alt="Business card with border and greater durability" width="570" height="390"></p><br><p>Business card by <a rel="nofollow" href="https://99designs.com/profiles/1962822">chandrayaan.creative</a></p>
<p>clashgraphics.com gathered the following information and strategy tips about what to put on your business card.</p>
<h2>Information To Include on Your Business Card</h2>
<p>Knowing what information goes on a business card, what should be left off, and how to use negative space will give you the means to create a unique and memorable business card. Consider the following:</p>
<h3>1. Company or Business Logo</h3>
<p>A well-designed logo is informative, practical, graphic, and straightforward. Usually, you’ll find a developed concept or “meaning” behind an effective logo, and it effortlessly communicates the business’ intended message. A well-designed logo can make your company appear credible, professional, and trustworthy. Three common types of logos include:</p>
<ul>
<li><strong>Monogram or Letter Mark</strong> - These logos are composed of the initial letters of your business creatively organized. Abbreviating makes sense if you have a long name, like United Parcel Service (UPS).</li>
<li><strong>Written Name</strong> - Also known as a wordmark, this is a written-out representation of your brand. Many iconic brands use wordmarks, such as Mercedes, Kleenex, and Nike.</li>
<li><strong>Symbol</strong> - This representation of your business is image-based. It can be a simple shape related to your area of expertise or an abstract form representing your brand. It can stand alone and support your written business name. The red, white, and blue Pepsi logo, the Apple, the swoosh, and McDonald’s golden arches are some of the more widely recognized.</li>
</ul>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/product_images/uploaded_images/company-name-logo-on-business-card.jpg" alt="Business cards with company information" width="570" height="390"></p><br> <p>Bobboz - <a href="http://stock.adobe.com/129408921" rel="nofollow">stock.adobe.com</a></p>
<p><em>Note:</em> Your logo should ideally work in black and white (for basic applications) and be scalable (from stamp-sized reproductions all the way up to posters or banners). Try not to add text too close to the logo or scale it too big. And remember to let it breathe. That’s what makes it stand out. If it looks cramped, scale the logo down a bit and increase the amount of space around it.</p>
<p><em>Tip:</em> Your logo should work in both color scale and black and white, besides being scalable from postage stamp to poster size.</p>
<h3>2. Company or Business Name</h3>
<p>Your company’s or business’ name is what people will most likely remember. As such, the name of your business should be the most prominent (largest) component of text on your card.</p>
<h3>3. Tagline</h3>
<p>This 5 to 6 word (maximum) phrase summarizes what your business is about. It conveys your business identity to the individual. A tagline will help ensure that your brand is instantly recognizable. Shapes, colors, and words used creatively can make a powerful tagline. Each element should come together to form the heart of your branding. Some examples include:</p>
<ul>
<li><strong>California Milk Processor Board</strong> - “Got Milk?”</li>
<li><strong>Dunkin Donuts</strong> - “America runs on Dunkin”</li>
<li><strong>Disney</strong> - “Happiest Place on Earth”</li>
<li><strong>McDonald’s</strong> - “Lovin’ It”</li>
<li><strong>Verizon</strong> - “Can You Hear Me Now?”</li>
<li><strong>Nike</strong> - “Just Do It”</li>
<li><strong>KFC</strong> - “Finger-lickin’ good”</li>
</ul>
<p><em>Tip:</em> The more simple and concise your tagline is, the more memorable it will be.</p>
<h3>4. Your Name</h3>
<p>Make this text field significant. It will help people remember your name and create a personal business connection.</p>
<h3>5. Your Job Title</h3>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/product_images/uploaded_images/title-name-contact-business-card.jpg" alt="Title name and contact information on business cards" width="570" height="390"></p><br><p>Business card by <a href="https://99designs.com/profiles/ivanthebat/designs/206965" rel="nofollow">Ivan</a></p>
<p>Not everyone’s good with names, and your job title works well to jog a person’s memory. Some people are more likely to remember you for your title or position.</p>
<h3>6. Contact Information</h3>
<p>Contact information can be aligned left, right, or centered. You can emphasize your preferred contact method, like a phone number or email address with a larger size or more prominent placement.</p>
<p><em>Tip:</em> If you operate your business from a brick-and-mortar location, your address is crucial to increase potential foot traffic. If you work virtually or do not depend on foot traffic, you can leave it out and save the space. However, your phone number and email address are essential components; most people will contact you this way.</p>
<h3>7. Website Address/Landing Page</h3>
<p>You can stop using the “http://“ from your web address. It’s not necessary and takes up valuable space. It’s essential to be consistent between the design of your business card and your website, refer to your website when designing a business card or refer to your business card when designing your website.</p>
<p><em>Tip:</em> Use a QR code that automatically sends you to a greeting page on your website made specifically for those visiting via business cards. This will allow you to track new visitors and their activities.</p>
<h3>8. A Promo or Call to Action</h3>
<p>Include a call to action or promo code for a product or service. This will help you measure who is looking at and engaging with your business card after a meeting or event.</p>
<p>It’s not the best way to measure results (many people never redeem promos), but it helps you provide users with something in exchange for their time. An enticing call to action or promo can drive traffic to your website or generate new emails or phone calls.</p>
<h3>Types of Business Cards</h3>
<p>Just as important as the information you are designing onto your card is the type of card you want to use. Consider the following when selecting your business cards:</p>
<ul>
<li>Thicker cards (34 points are considered double thick) make painted edge business cards stand out spectacularly.</li>
<li>Laminated cards (silk satin, soft velvet, UV gloss, etc.) tend to last longer and have an excellent presentation.</li>
<li>Raised foil, laminated foil, and akuafoil business cards allow you to truly express how dynamic your creativity can reach.</li>
<li>Cotton, linen, recycled cardboard, and uncoated business cards allow you to personalize them by writing directly on the card.</li>
</ul>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://cdn2.bigcommerce.com/server500/cd6a7/product_images/uploaded_images/thick-business-cards.jpg" alt="Business symbols and information on thick business cards " width="570" height="390"></p><br><p>Card design by <a href="https://99designs.com/profiles/838981/designs/199448" rel="no follow">Fishing Artz</a>
</p><p>Explore more options and configurations by visiting <a title="business cards" href="https://www.clashgraphics.com/business-cards-printing-in-atlanta">clashgraphics.com/business-cards-printing-in-atlanta</a></p>
<h3>What Goes on a Business Card?</h3>
<p>Just because you want a business card doesn’t mean you have to be boring about them. Produce a functional card that helps your contacts/customers find their way to your marketing funnel. Make a great first impression with a strong business card design that lets people know who you are and what you are about. Use high-quality paper and printing techniques to solidify that impression.</p>
<p>Find assistance with a professional graphic design team at <a title="graphic design" href="https://www.clashgraphics.com/graphic-design/">clashgraphics.com/graphic-design/</a></p>
<h3>What to Put on a Business Card</h3>
<p>In this article, you discovered information and tips for what data should be included in your business card design.</p>
<p>Increase your audience size and generate more revenue by being precise and result-driven when developing your business cards.</p>
<p>Avoid losing revenue and business volume from poorly designed business cards that complicate your audience’s ability to communicate with you.</p>
<p>Sources:<br><a title="3 Ways to Design a Better Business Card" href="https://www.sessions.edu/notes-on-design/3-ways-to-design-a-better-business-card/" target="_blank">sessions.edu/notes-on-design/3-ways-to-design-a-better-business-card/</a><br>freelogodesign.org/blog/2017/03/09/business-cards-the-dos-and-donts<br>apfmnet.org/what-does-your-business-card-say-about-you/<br>socialmediaweek.org/blog/2015/01/business-cards-still-matter-effectively-use/</p>
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<br />
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<p>To view the original version on Clash Graphics, visit: <a href="https://www.clashgraphics.com/printing-tips/what-information-to-put-on-a-business-card/" target="_blank">https://www.clashgraphics.com/printing-tips/what-information-to-put-on-a-business-card/</a></p>Clash Graphicshttp://www.blogger.com/profile/02982811109025097689noreply@blogger.com0