Monday, August 21, 2017

Three Secrets to Growing Your Gym or Personal Training Business

personal trainer providing individual customer experienceIf you work in the fitness and personal training industry then you know how competitive and difficult it can be to keep loyal customers. Some clients give up after just a few sessions in the gym, while others will change their gyms to avoid the monotony.

You may feel people are going to come to train at your gym simply because it’s the closest one too them, but a gym needs more than being close to a client to draw them through the door. Marketing strategies are needed to not just get customers to join your gym in the first place, but also to build and maintain the relationship that keeps them coming back for more.

The only way to attract new clients and ensure old ones keep coming back for more is to offer them something that is unique to your gym. They must also be kept motivated. They rely on you to keep them on course for reaching their personal goals. It is also critical to create personal relationships with clients and offer them benefits that make training in your gym a more attractive and unique experience that what your competitors are offering.

Clash Graphics serves a number of fitness professionals that have and are aiming to grow their training businesses; below are 3 fundamental business strategies that will help accomplish that goal.

Offer Specialty-Focused and Unique Classes

One of the most common reasons for losing members – and an issue frequently brought up in customer feedback – is that there aren’t enough unique classes being offered by the facility. Providing clients with a range of relevant, popular, and interesting gym classes that give them the results they need is the simplest way to retain customers and boost business for your gym. Here are 3 fitness classes that focus and target varied demographics and customers.

Barre – Barre classes combines postures taken from disciplines such as ballet, yoga, and Pilates. Barre is popular with women in particular because it tones down the areas they want without stressing their joints. Barre is a group training that promotes community and brings women together as they tone their butt, thighs, abs, and arms.

outdoor gym class using hiit high intensity interval training

HIIT – HIIT – short for High Intensity Interval Training – is a kind of interval training where short but intense periods of anaerobic exercise are combined with less intense periods used to recover. HIIT produces great results and is ideal for both men and women looking to push themselves past merely lifting weights.

Zumba – Zumba is an aerobic fitness program inspired by a range of Latin American dance typically performed to Latin American dance music. Zumba classes appeal to former dances and people that enjoy burning calories and enjoying an elevated heart rate while having a lot of fun.

Engage with your customers. Find out what they enjoy and any new classes they have heard of and are interested in. Kickboxing, spin, and Crossfit are all popular classes that have exploded in popularity. Listen to your clients and satisfy their interest with new and exciting ways to stay fit.

Build Community and Personalized Experiences

Personal trainers and gym owners need to give individual customers their personal attention. Providing quality customer service is another way to build sales and improve retention. Even if you have the most physically fit personal trainers around, clients will look elsewhere if they feel they aren’t treated as individuals.

A good quality personal trainer aims to make working out as enjoyable as possible. They encourage clients during the tough lifts, and show members proper form and technique to prevent injuries, which can cause clients to cancel their memberships.

Make the most out of group training and classes. Offer a range of group activities to get your customers conversing with each other and creating the kind of relationships that go beyond the gym. This creates the feeling of community and friendships, and gives clients more reason to come back to the gym outside of having a good workout.

Prioritize Online and Search Marketing

Search engine optimization and marketing through search engines allows customers to discover you when looking for a gym or personal trainer in their area. Consider how important and valuable it would be to have your service right in front of potential customers right when they want to find a workout solution or personal trainer. There’s also the important fact that these people might be customers you would otherwise have no access to, and they might go to a competitor.

using a search engine to locate a personal trainer

Search engine marketing involves creating and distributing content relevant to your gym and potential clients. Create content that would interest your customers and makes you – and your gym – come across as an expert. You are an expert after all!

The content should be a mix of things like workouts, ideas for meal plans, and photos and videos of exercises. After producing the content you should push it out onto your social media networks and make use of relevant hashtags and keywords.

It all goes together to tell a search engine that you have a lot of relevance to fitness training, which means that your business will show up higher in Google search results when people search for local gyms and personal trainers.

Note: 9/10 online experiences start with using a search engine, and over two-thirds of customers that perform local searches go to locations within 5 miles of where they live.

Grow Your Gym Through Meaningful Marketing and Action

It is important that you think proactively about the next strategy you will use – along with how to best communicate the value and benefits of your services to ideal customers.

All too often a promotional or marketing campaign is focused entirely on bringing in new customers – and they do it well – but without considering, or indeed offering, the kind of long term care and attention needed to retain customers.

The process of marketing your gym or training business is an ongoing one. Surviving in the modern market means building interest and credibility through word-of-mouth, impactful advertising, and – perhaps most importantly – the results and experiences you deliver to clients.

Once you satisfy your customer’s needs, you must continue creating an unforgettable experience in the gym to keep them engaged, committed, and spreading the word.

In a later series we will cover specific strategies and promotions that will instantly drive new business. Check back, and for additional printing and marketing articles, visit
http://www.clashgraphics.com/printing-tips/

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Clash Graphics Print Shop Atlanta Flyer Printing
2140 Peachtree Rd NW #301 Atlanta, GA 30309
(678) 235-3464

To view the original version on Clash Graphics, visit: http://www.clashgraphics.com/printing-tips/three-secrets-growing-your-gym-personal-training-business/

Tuesday, July 18, 2017

Political Campaign Marketing - Identifying & Developing a Narrative

printed vinyl banner behind Ronald Reagan 1984 campaignEach and every candidate puts forward a set of policies and values which represent their intentions if elected. The voters are seemingly voting based upon these policies and values.

Skillfully optimized political campaigns target and influence the votes we cast. Policies and values are great to have, but alone, will not win an election.

Marketing is the arrow while public opinion is the target. Everything from coffee mugs, t-shirts,
yard signs, bumper stickers, campaign rallies, and talk shows are used to impact that opinion on a candidate or an entire political party. For high quality campaign printing products visit www.clashgraphics.com/campaign-printing.

In this article, we address the identification and development of a narrative, which is required to run and win a political campaign.

Political Narrative Explained

“Narrative-building is essential for almost every complicated argument because it’s the only way to get our pattern-seeking brains to discount contradictory facts and data.”, as described by Jonah Goldberg for National Review. A narrative is a communication mechanism that must be strategically created.

Identifying the Narrative

For a political campaign, there is no other aspect as important as the narrative. Look no further than the candidate. It is the candidate’s set of beliefs, character, personality, and history which mold the narrative. Considering, representing, and exemplifying the wants and needs of one’s constituents is largely what makes a candidate worth voting for.

Presidential Campaign Narrative Example

2008 - Presidential Election John McCain vs. Barack Obama - With John McCain, the narrative was wrapped in a blanket of long term experience, having made serious sacrifices for the country as a wartime veteran. “Country First” and “The Original Maverick” were slogans based on his life and history.

Professionally printed campaign signs and banner McCain 2008

Barack Obama’s narrative was focused on his being a junior Senator and a political outsider. “Change We Can Believe In” and “Yes We Can” became the focus as the campaign developed while inspiring the hope for real change and political reform.

printed banner and campaign signs Obama campaign speech 2008

At the time of the 2008 election, there were several factors which led to Barack Obama’s victory. Many argue fatigue over the Republican party and a desire for radical change in Washington D.C. were the deciding factors. It is undeniable however, that Obama’s “Yes We Can” and “Change” narratives were suited and appealed to the majority of voters in 2008 and 2012.

Developing the Narrative

Over the course of a campaign, the primary narrative does not alter. The details of it are exalted to attain a desired reaction from a specific voting demographic. A candidate must consider their hometown, age, ethnicity, wealth, education, and gender. Then careful research and a deep understanding of the opinions and emotions of voters, allows one to succinctly summarize and verbalize a core purpose and aim of the campaign. The following five steps will assist in the formulation of a political narrative:

Interview the Candidate - Learn about the candidates past experiences, how he/she was influenced in life. Gather stories or anecdotes which can be used throughout the campaign.

Create Compelling Ads from the Narrative - Using current events and demographics as a guide, create ads which speak to voters and the issues they are dealing with.

Use the Candidate’s Personal Stories - Voters typically cast their votes for someone they can relate to. In this case, it isn’t as much about party affiliation or even politics. The most effective hooks are sometimes derived from the candidate’s personal stories, allowing voters to get a glimpse of and relate to the person.

Current Events and the Message - As a campaign progresses, the narrative and message should be able to absorb current events at the local, national, and international level. Voters will learn about breaking news and wait to see what the candidate has to say.

Target Narrative Keywords and Phrases - Once the campaign has developed the narrative and its message, the keywords and phrases should then be turned into campaign marketing materials, such as: coffee mugs, t-shirts, yard signs, bumper stickers, hats and banners for rallies, town hall meetings and conventions.

Narratives are Branding Strategies

Similar to how large companies employ branding tactics, creating a narrative makes a political party or a candidate the favorable brand. It is through the narrative that people are able to relate to the candidate.

As with any marketing strategy, this sort of branding must be masterfully employed. Even the most well-tuned narrative can backfire. However, when implemented correctly, a narrative and its slogans can be remembered for generations. “Prouder, Stronger, Better” and “Morning In America” were campaign gems that made their way to bumper stickers, yard signs, t-shirts, and flyers from coast to coast as Ronald Reagan swept the 1984 presidential election. 

Source: http://www.nationalreview.com/article/440469/political-narratives-make-facts-serve-larger-storyline

Photos: https://upload.wikimedia.org/wikipedia/commons/b/bf/President_Reagan_giving_Campaign_speech_in_Austin%2C_Texas_1984.jpg
https://upload.wikimedia.org/wikipedia/en/6/64/CountryFirstMcCain.jpg
https://www.flickr.com/photos/tonythemisfit/2263437899

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Clash Graphics Print Shop Atlanta Flyer Printing
2140 Peachtree Rd NW #301 Atlanta, GA 30309
(678) 235-3464

To view the original version on Clash Graphics, visit: http://www.clashgraphics.com/printing-tips/political-campaign-marketing-identifying-developing-narrative/

Monday, June 26, 2017

Advantages of Using Printed Postcards in Marketing

direct mail postcards in the mailboxSome of the most effective means of marketing your products to customers, even in today’s digital world, are direct mail solutions. The opportunity to create a lasting impression can be made if you deliver a strategic mailing that has a benefit or valuable offer.

Email is cheap to deploy, and just as easy for your customer to ignore. However, your brand’s postcards can be customized, and crafted in a way that a potential customer may be compelled to engage your services. Doing this can be accomplished with customized printing, or integrating personality and humor in your branded direct mail campaign.

Clash can help create and print your postcard mailer, but first here are five benefits to note of using a postcard as a marketing strategy:

It Costs Very Little to Use Postcard Marketing

Postcards cost very little to nothing to use. In the US, it costs just about a dollar to print and send by First Class Mail.

Direct mail costs vary based on size, but postcard mailings under 4 ¼ x 6 inches are eligible for a reduced postage rate.

Postcards Present a Huge Opportunity for Building Your Brand

One particular purpose of building a brand is that you try to stamp your business as a household name in your field. When you add a touch of Technology in all your marketing strategies, like adding a QR code inviting the receivers of the postcard to see more of your goods and services, you are not just seen as an authority but one who is influential in the ever changing technology industry. You can even include a value-added offer such as a discount or coupon which can draw more and more people to your business thereby building your brand. Take a look at these
QR code examples for more ideas that may spark your creativity.

Postcards Can Help You Diversify Your Marketing Strategy

You can get to offer business deals to your regular customers, or get more offers from new prospects in just one mailing. Postcards are more than just sending a mailer, they can be used as an oversized business card or mini-information sheets.

They Give Instant Results

Because of the ease of printing and its small size, and also since you can create a sales note quickly on them, you can get sales from them 2-3 days after releasing them to be mailed.

Postcards Foster Increased Friendship Among Relationships

Custom printed postcards for branding and marketing strategies
Postcards strengthen relationships among businesses because of the friendly note which they carry along. You can personalize the note on them to give your business a friendly look which will attract customers to your brand. Some ways to personalize your postcard include but are not limited to showing off your customers on the card by means of testimonies or pictures, displaying the customer’s name on the card etc.

Postcards Are Still a Reliable Means of Business Marketing

The advantages are much more than the few mentioned here, but they should be enough to provoke your thoughts towards including them in your strategy. I recommend you test run them if you have never tried it before, and you will be amazed at how effective they can be even in this present technological age.

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Clash Graphics Print Shop Atlanta Flyer Printing
2140 Peachtree Rd NW #301 Atlanta, GA 30309
(678) 235-3464

To view the original version on Clash Graphics, visit: http://www.clashgraphics.com/printing-tips/advantages-of-using-printed-postcards-in-marketing/

Tuesday, May 23, 2017

Printing Paper - Weight & Thickness Conversions Guide

Selecting the correct paper weight for a custom printing projectThe appearance of printing projects depends on the right combination of varied printing paper and customization options. However, knowing and choosing the best options may be challenging because there are so many options to choose from. Most buyers make mistakes because of the confusing multitude of paper types. Here, we will explain the available paper weight choices and how to tell the difference between each of them.

Choosing Your Printing Paper

To most consumers, paper is either flimsy or firm. Although, there are numbers and metrics used to signify the thickness and sturdiness of paper.

A good rule of thumb is: the greater the weight or point, the more sturdy and durable your material will be. Below are various paper weight units of measurement and their definition.

Paper Weight and Measurement Definitions

Since all manufacturers don’t use the same metric, our team at Clash created a quick reference for the most commonly used paper types, weights and measures.

Printing paper weight type thickness conversion tableLearn this basic unit of paper weight measurement.

Pound – Distinguishes how many pounds 500 sheets of a specific paper grade weighs. Each respective paper grade has an industry standard size.

Point – Refers to the thickness of an individual sheet when measured with a device that measures micrometers, or thousands of an inch.

Below are the more popular paper weights.

Text – This paper can be referred to as “offset”, and has a wide range of uses.

Bond – Uncoated bond stock, often called “writing” paper, is most often used in office printer and copy machines.

Cover – These stocks are mostly rigid and not easily folded. Cover stock paper is frequently used on publication covers, business cards, folders and postcards

Paper Coating

Paper coating adds a tactile and visual appeal to printed materials. These coatings are flexible in their application. They can be used on the entire surface, or a certain part of the paper to highlight your logo or company mark for example.

UV Coating: (Ultra Violet): The solvent-free UV coating is a lustrous, glossy, very protective coating that provides a chemical and abrasive resistant hard finish. It may be used strategically to make a logo or picture stand out or used on an entire surface.

Aqueous: This water-based coating is thinner than UV coating. It protects surfaces from dirt, fingerprints, and scratches with its medium glossy finish. It is mostly used on brochures and postcards as well as business cards, protecting them through their journey in mails and deep pockets.

Paper Types

The right paper type can make your printing project really stand out. With choices ranging from gloss to dull, satin and matte, you can greatly improve the look of your project by simply selecting the right type. Get familiar which each type below:

Gloss – Just like a photograph, this appears as a glossy surface.

Satin – Coming halfway between gloss and matte, it enhances full-colour graphics even while preserving eligibility of the readable text. And it still looks shiny and attractive

Matte – This kind of finish is perfect for text-heavy documents. It appears smooth yet not as shiny as the other kinds of finish. It also removes fingerprints.

Uncoated – Stock that has not been coated with any sealant. UV or Aqueous coating cannot be applied to this type of paper.

Custom Printing Options That Stand Out

Your materials must be effective in conveying your message, but a unique finishing solution is a simple way to make your project more appealing to your audience. Below are some of the popular customizations you may choose to incorporate in your next project.

Embossing – Love to feel the designs and texts as you run your fingers over the paper? Using high pressure, embossing uses a specially-made die to create these impressions.

Metallic Ink – Using ink with fine reflective metallic particles create a look you won’t see around. To get that shiny and lustrous look, gold and silver are the go for.

Foil Stamping – By using heated die to stamp foil to paper, you can create design that shimmer and add texture to certain texts or graphics.

Die Cut – From straight out of the normal curves to perfect circles to the outline of imagines and company designs, die cutting helps create an infinite range of contours.

There are plenty of printing customization combinations. Knowing paper weight thickness, coating types, and finishing options will help ensure your next printing project is a success.

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Clash Graphics Print Shop Atlanta Flyer Printing
2140 Peachtree Rd NW #301 Atlanta, GA 30309
(678) 235-3464

To view the original version on Clash Graphics, visit: http://www.clashgraphics.com/printing-tips/printing-paper-weight-thickness-conversions-guide/

Monday, April 24, 2017

Marketing With Custom Printed Banners

Custom printed banner for marketing eventPeople usually associate marketing of business with only online means like email marketing and blogging. However, there are equally effective ways of marketing businesses with the aid of tangible items such as printed banners. It is a perfect means of advertising if there is a large gathering. In this article, you will learn how to use a banner as a means of advertising in a festival, conference or trade show. Then contact www.clashgraphics.com to print this custom banner.

Define your target audience

Knowing everything about your ideal customer is the first thing you should be aware of before you create a banner. Determine the specific location where your target audience would be. It is also important to know that everyone is distinct in their own way. Therefore, you should cater for every individual difference.

For instance, people with different personalities attend a sporting event. Therefore, you must find the particular thing that would appeal to all of them. The banner should communicate this appealing thing, and it should be concise enough to pass along the message as quick as possible.

Branding with a Custom Banner

People learning about your brand should feel emotionally connected to it. They should feel happy and excited whenever they see your brand. You need to ensure that your banner triggers an emotional reaction.

Custom vinyl banners for event messaging and marketingEnsure that your banner has its uniqueness so that it could catch the attention of the people. Since you have only a few seconds or minutes to catch the attention of the audience, it is important that the banner has a strong image and personality. In order to design an amazing banner, these are some of the questions you need to answer:

  • Can your audience relate to your brand’s value by merely looking at your banner? Is the banner simplified enough so they wouldn’t have to look for long before they understand the message?
  • What should be their next step or action after seeing your banner?
  • Is the uniqueness of your brand properly represented in the banner?

These considerations will ensure the proper messaging and design of your banner. Remember your goal is to capture attention, communicate a message, then create an action.

What’s Next After I Capture the Attention of the Audience?

It is necessary for you to determine the next cause of action you want your target audience to take after gaining their attention through the banner. Do you want them to visit a website, call a number, visit your office location, attend a seminar you are putting in place, etc.? Ensure the banner complete its advertising purpose it is intended for, and it should lead the audience to what they are to do to move one step closer to your business.

An Efficient Event Advertising Product

It is highly important for you to note that you would have only a few seconds to catch the attention of your target audience. Therefore, it should be concise but meaningful enough to pass along your intended message as quick as possible. In other to do this, you need to think the way your target audience would.

Check if the vinyl banner is attractive enough to draw the attention of the people at the gathering. Your banner should be unique and distinctive since there would be other banners at the event that would be competing with yours for attention. This is a big moment to let everyone know about your business; you need to make it count.

Employ the services of the best graphic designer to help you design your banner to pass along the intended message in an effective way. Your banner is a very powerful marketing tool, and you should make use of it to advertise your business to a large and visible audience.

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Clash Graphics Print Shop Atlanta Flyer Printing
2140 Peachtree Rd NW #301 Atlanta, GA 30309
(678) 235-3464

To view the original version on Clash Graphics, visit: http://www.clashgraphics.com/printing-tips/marketing-with-custom-printed-banners/

Monday, March 20, 2017

Marketing your Business or Product with Custom Stickers

custom stickers to market a businessStickers have always been a part of advertising campaigns thanks to their durability, affordability, and eye-catching nature. With the help of digital printing technology there are now endless possibilities when it comes to designing stickers. It’s also never been cheaper to order the finished design in bulk packages.

Stickers remain one of the most versatile and affordable marketing solutions on clashgraphics.com. Below we’ll be taking a look at the advantages of stickers, along with where to leave them and how to benefit the most from using them as a part of your marketing and promotional campaigns.

Everyone Loves Stickers

Who doesn’t love sticking stickers? I’m not sure if they love it because of the way the adhesive smells, or if they just get a kick out of decorating things with stickers, what matters most is that everyone loves doing it. How many laptops and car bumpers have you seen plastered in stickers? These stickers have meaning and they have value because they let people express themselves and the brands they use and associate with. With some cleverness, a polished design, and in particular if you have a lifestyle brand, you can be sure that someone will use your stickers to decorate something.

Design the Stickers to Fit the Brand

One of the main benefits to using stickers is that they can be custom designed to generate a great response from a small budget. There are many ways to customize stickers, including all the different shapes, sizes, and colors they can be printed in. You can create a star-shaped sticker, a round sticker, or a sticker that has been meticulously cut into the shape of the logo of your company. Get creative with the design and consider how you want the stickers to be used.

Best Places to Put The Stickers

One of the most important things in marketing is novelty. Your stickers will get more attention if they are left in unexpected places. If the sticker shows up in a surprising place, then the customer is more likely to see it and pay attention to it. The following are some for the best places to put the stickers.

stickers on the window of a business

On an Entrance Door - Plenty of companies have found creative ways to use glass entrance doors as part of their sticker marketing campaign. Find ways you can take advantage of the movement and transparency of glass doors to enhance and promote your brand in clever ways.

In restrooms - Public restrooms are a great place to put stickers, whether on the mirrors, the hand dryers, the floors, the sinks, and even in the stalls. There’s generally only one place for your eyes to go when you use the lavatory. Putting the right sticker in the right place creates a compelling message and is an effective way to deliver a sales pitch.

On walls or ceilings - If there’s some big sales event at the retail location, then you should plaster the walls in stickers to draw the attention of customers, create interest, and deliver a call to action. Ceilings are another good place for stickers, especially in places where customers will spend time looking up (such as using a dentist char, in the mall, or climbing stairwells). Custom stickers are a great way to create an effective marketing campaign.

Affordable and Efficient All-Purpose Marketing Material

If you’re looking to reach a large audience and improve product awareness, then this simple but impactful marketing method is a solid choice. There are plenty of different ways to promote a brand, but not many of them are as effective, affordable, and attention-grabbing as a good custom sticker. Durable stickers produce great results in the short-term, with a lifespan that allows them to continue to deliver in the long-term. Investing even a small amount in custom stickers boosts sales and brand awareness, while being so cheap that it pays for itself plenty of times over.

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Clash Graphics Print Shop Atlanta Flyer Printing
2140 Peachtree Rd NW #301 Atlanta, GA 30309
(678) 235-3464

To view the original version on Clash Graphics, visit: http://www.clashgraphics.com/printing-tips/marketing-your-business-or-product-with-custom-stickers-/

Tuesday, February 21, 2017

Vector vs JPEG and Bitmap Graphics

vector jpeg bitmap file formats for graphic design and printingWhen you create a logo or business card design for a company, you’ll have the choice between using vector and JPEG or Bitmap graphics. You should always, always use vector graphics when you can for anything professional like a logo or printed material. Clarity and great quality at any size are two of the greatest benefits of the vector format. Though there are several other reasons and more to know about Vectors, JPEG, and Bitmap graphics. Our graphics and printing team www.clashgraphics.com can assist you in choosing the best file format for your printed materials, but first learn the benefits of each digital file type below.

The Difference Between Vector and BMP Files

A Bitmap image or graphic is made up of pixels. JPEG images are too. However, vector graphics are made up of, you guessed it, vectors. These graphical renderings are made up of points and paths rather than tiny squares. There is a major difference between the two of them and that is scalability.

raster graphic example of jpeg and bitmap graphicsIf you’ve ever tried to resize a jpeg then you know how dangerous and useless it is to do. Because it is a lossy compression format, once you expand a JPEG too far beyond its original dimensions, the image becomes very distorted and low quality. Thus, scaling JPEGs and BMPs leaves you with a broken image that is no good to anyone. This isn’t the case with vectors. Vectors are unique in that no matter how much you scale them, you won’t see any loss in clarity, appearance, or quality. You only have to design a vector image once and you can alter the size of it as much as you need. If you create a vector logo, you can later make it large for a banner, or small for a business card. It’s as easy as that.

The Pros and Cons of Vectors, JPEGs and Bitmap Graphics

The ability to enlarge without distortion is a huge benefit, though vector graphics are not perfect. There are some advantages with bitmap images. JPEGs and Bitmaps are good formats for photos and anything that requires a realistic rendering. Bitmap graphic and images and also represent gradient color shifts better. Clearly pixels do have their advantages in some cases. Vectors work well in solid colors and the ability to scale, while Bitmaps and JPEGs give you more freedom and realistic appeal. The downfall being Bitmaps and JPEGs require you to raster the vector art, transforming the graphic into pixels. Intense zooming or stretching of these graphics beyond their original dimensions will make the pixels obvious and can make your printed materials appear blurry or of lower quality.

Bitmaps are also easier to open and edit. True vector files are saved in the .EPS or .AI format. Not many picture programs can open those files. Realistically, some of the few options you have to open and manipulate vector files are Adobe Illustrator, Corel Draw, or other professional grade graphic design software. However, Adobe Illustrator is a program that any professional graphic designer will have.

Vector to BMP Graphic Conversions

Sometimes you might need to rasterize or turn a vector image into a Bitmap (BMP) image before you can use it effectively. The good news is that doing so is quite simple. If you are working on something like a logo, it’s recommended that you always create your initial logo design as a vector graphic in .AI or .EPS format. Though sometimes you might need more than a vector can provide. There is also good news there. There are some graphic design programs that allow you to give vector images the photorealism of BMP images while keeping their scalability.

There are differences between vector images and pixel-based images like BMPs and JPEGs. It’s important that you know the difference and use the right kind during your design creation process. Be sure to work with a vector when you can, as it can always be converted. However, know when a BMP might be useful and simply rasterize or convert your vector graphic.

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Clash Graphics Print Shop Atlanta Flyer Printing
2140 Peachtree Rd NW #301 Atlanta, GA 30309
(678) 235-3464

To view the original version on Clash Graphics, visit: http://www.clashgraphics.com/printing-tips/difference-between-vector-jpeg-and-bitmap-graphics/