Some of the most effective means of marketing your products to customers, even in today’s digital world, are direct mail solutions. The opportunity to create a lasting impression can be made if you deliver a strategic mailing that has a benefit or valuable offer.
Email is cheap to deploy, and just as easy for your customer to ignore. However, your brand’s postcards can be customized, and crafted in a way that a potential customer may be compelled to engage your services. Doing this can be accomplished with customized printing, or integrating personality and humor in your branded direct mail campaign.
Clash can help create and print your postcard mailer, but first here are five benefits to note of using a postcard as a marketing strategy:
It Costs Very Little to Use Postcard Marketing
Postcards cost very little to nothing to use. In the US, it costs just about a dollar to print and send by First Class Mail.
Direct mail costs vary based on size, but postcard mailings under 4 ¼ x 6 inches are eligible for a reduced postage rate.
Postcards Present a Huge Opportunity for Building Your Brand
One particular purpose of building a brand is that you try to stamp your business as a household name in your field. When you add a touch of Technology in all your marketing strategies, like adding a QR code inviting the receivers of the postcard to see more of your goods and services, you are not just seen as an authority but one who is influential in the ever changing technology industry. You can even include a value-added offer such as a discount or coupon which can draw more and more people to your business thereby building your brand. Take a look at these
QR code examples for more ideas that may spark your creativity.
Postcards Can Help You Diversify Your Marketing Strategy
You can get to offer business deals to your regular customers, or get more offers from new prospects in just one mailing. Postcards are more than just sending a mailer, they can be used as an oversized business card or mini-information sheets.
They Give Instant Results
Because of the ease of printing and its small size, and also since you can create a sales note quickly on them, you can get sales from them 2-3 days after releasing them to be mailed.
Postcards Foster Increased Friendship Among Relationships
Postcards strengthen relationships among businesses because of the friendly note which they carry along. You can personalize the note on them to give your business a friendly look which will attract customers to your brand. Some ways to personalize your postcard include but are not limited to showing off your customers on the card by means of testimonies or pictures, displaying the customer’s name on the card etc.
Postcards Are Still a Reliable Means of Business Marketing
The advantages are much more than the few mentioned here, but they should be enough to provoke your thoughts towards including them in your strategy. I recommend you test run them if you have never tried it before, and you will be amazed at how effective they can be even in this present technological age.
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